Compared with July, the prices of LCD panels of all sizes have risen in August, ranging from US$4 to US$5. The opposite is true for the selling price of the whole machine behind. The selling price of the whole machine of all sizes is falling, among which the price of the 65-inch and 49-inch whole machine has dropped significantly.

Affected by the price increase of TV panels, LCD TVs will increase their prices

The analysis pointed out that there are two reasons for the increase in panel prices: one is on the supply side. In May and June, panel makers cleared inventory through low-price projects, and they have the confidence to raise the price. In addition, in fact, the third quarter was originally expected to be new. There was no significant increase in production capacity. CLP’s two lines were difficult to climb, and the BOE10.5 generation line slowed down. The second is the demand side. The third quarter is the peak of global panel purchases. The second half of the year is an important period for global TV sales. The panel orders of brand manufacturers will increase. Even if the market is not expected to grow, they do not want to be out of stock when the market improves.

In response to the price increase of TV panels, Liao Quanping, chairman of the Taipei Electrical Association and chairman of Yaguang Electronics, said that due to the rise of TV panels in the third quarter, LCD TVs in the fourth quarter may become more expensive, and the industry has reported that they intend to increase the price. To reflect the cost; he believes that small and medium sizes below 50 inches have a lower price and will reflect a greater range of costs. Above 50 inches, due to higher prices, the proportion of increase will be lower.

However, Shengbao, a major home appliance manufacturer, pointed out that it is not easy for TVs to increase prices, and the target price remains flat.

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