Apple's former CEO believes that Apple has entered a period of stagnation

According to foreign media reports, former Apple CEO John Sculley said recently that in the past ten years, Apple has successfully launched the iPhone and iPad series products, but now it has entered a period of stagnation of innovation and needs another one as in the previous decade. "Innovation spans."

Sculley said on CNBC Asia’s “Financial Forum” program that Apple is currently in a period of innovation and stagnation, and that “innovation leapfrog” may not appear in the next few years. "Now is the decade of followers' development. There will be no major breakthrough at this stage, but followers will have excellent performance. Samsung is such an example."

"To maintain competitiveness, Apple should pay more attention to emerging markets such as China, India and Southeast Asia, where Apple's smart phone sales lag far behind its rivals. In India, Apple's smartphone market share is 5%. Samsung is 40%. Samsung's smart phones are rich in variety and price, which is Samsung's biggest advantage compared with Apple."

Sculley is now a venture capitalist. He believes that Apple should produce low-cost smart phones to attract consumers in emerging markets. "In Indonesia, a smart phone can be bought for $120, but Apple's phone costs $800."

In the past six months, investors worried about Apple's product line, supply chain issues and increasing competitive pressure. Apple's share price has dropped by more than 30%. Scully said that investors are "overreacting." Now.

When asked if the death of founder Steve Jobs made Apple's path to innovation more difficult, Scully said: "Apple's management team is excellent, and CEO Tim Cook is a great leader. He is the supplier. The chain expert, perhaps the best of the day, but not the product design expert, Jonathan Ivey of the team is a very good product design expert, and Apple’s leadership team is admirable. In the long run, I’m not worried about Apple’s In the future, its future will be bright."