Don't use the romance of "artisan spirit" to cover up the lack of "artisan system"

The reason why the "artisan spirit" cannot be achieved is because it is "de" rather than "cai". The "de" thing can only be subjectively understood, but it cannot be judged objectively. You use "de" as the standard, not "caliber" as the standard.

Specifically, craftsmen are constantly carving their own products, constantly improving their crafts, and enjoying the process of sublimation of their products in their hands. Craftsmen have high requirements for the details, the pursuit of perfection and the ultimate, the persistence and pursuit of the boutique, the quality from 99% to 99.99%, although the benefits are small, but for a long time to benefit the world.

Not as complicated as Industry 4.0, nor as big as big data. The reason why such a simple concept is so hot in China is simple. We don't have this thing.

As to why the Germans and Japanese have craftsmanship, and we Chinese do not, all kinds of scholars have different opinions. In the end, one conclusion is that the Germans are cows, the nationality is rigorous, and the spiritual realm is high.

This seems to make sense, but study the history carefully and find a little problem. East Germany is also a Germanic! The most important reason for the economic collapse in East Germany was the poor quality of the products. After losing the market of the socialist camp, they could not withstand the competition in the West. Is it true that the craftsmanship of the Germanic people is divided according to the west head of the village’s Dongtou Village?

In fact, in the past three decades, we have not been able to do it, but we cannot do it. Because we are faced with three very unique realities.

The first one is that China is running too fast.

My teacher said that when he was young, a classmate’s family got a refrigerator from Germany because he was a cadre. He went to the guest and squatted at the refrigerator for half an hour, thinking that if he had a refrigerator in his life, there was no regret in this life. Today, if you go to show off because you have a refrigerator in your home, I am afraid we have to go to the mental hospital to see you.

This is a microcosm of China’s rapid running in the past 30 years. In just 30 years, we have 106 companies starting from scratch and squeezing into the world's top 500. From supply shortage to overcapacity, we see ourselves from eating choking to fitness and losing weight. This speed and scale is difficult. Imagine.

For such a flying giant, how could he be better and more meticulous? Just as Bolt ran out of the world record of 9 seconds 58 and you want to keep his posture elegant, and then carefully appreciate the scenery along the way, this is impossible.

Therefore, although we did not form a craftsman spirit, but in our Chinese manufacturing thinking, we have done the other thing to the extreme, that is, "speed is king."

I visited a mechanical company in Beijing in 2010. The general manager of this company told me that they originally contracted the Italian brand. In the financial crisis in 2008, the client funds were tight, so they launched their own brand. The quality is slightly lower, but the price is only one-third of the Italian company. In just one year, they rushed the Italian company across the Chinese market. In 2009, the Italian company withdrew its office in China, and they are continuing to go overseas to attack the Italian company. The Indian market was expelled.

A leader, intensive cultivation is a must to maintain the advantage, but as a chaser, we must ignore other details, first through the rapid expansion of the market, this time, the leader in front of you, because the organization is too large, and the market share is rapid Zoom out, top-heavy, it is likely to be eliminated by you.

"Speed ​​is king", this is China's greatest practice in the history of world manufacturing as a post-modern modern country. This is also the essence of "Made in China".

Second, there are too many opportunities in China.

Because of the rapid running of these 30 years, China has a very unique phenomenon, that is, the coexistence of the old and the new. Our generation is destined to be remembered by history, because each of us has a life on the horizon of exchange between the old and the new, both to see the sun of the new era, and to feel the dusk of the old times.

Just like after the Revolution of 1911, this society has both old robes with robes and scorpions, as well as new youths with suits and singers. These two people belong to two completely different cultures and enjoy two completely different values ​​and Lifestyle, but sorry, they live in the same era.

In the 1980s, you just sold two days of small commodities and made a fortune. In the 1990s, the stocks got up. You just played with stocks. In the 00s, real estate has skyrocketed. Your house is still hot. In the past 10 years, the Internet has come again. Electric fans and steel. , cars, airplanes, computers, mobile phones, big data, cloud computing, industrial 4.0, artificial intelligence...

In such a 30-year period from the industrial 1.0 to the industry 4.0, there will always be new and more valuable social division of labor, and people's collaboration can't keep up with the development of technology, too many system loopholes, arbitrage There are too many opportunities, so the past China was a paradise for adventurers, not a garden of craftsmen.

When there are many opportunities in society, everyone is naturally chasing new opportunities. It is impossible to waste time on a thing that has low output and may be replaced at any time. If you look at the "Young and Dangerous" after the whim, you have to compete with yourself, to resist loneliness, ten years of grinding a peerless knife, when the sword is ready to slash the rivers and lakes, I found that everyone went to LeTV to see "Prince Edward" The promotion book went, and the teasing became the mainstream of the society. Who is still fighting the sword with you?

This is the past China. When better new opportunities continue to emerge, it is stupid that you stubbornly keep improving in your own world. This is not spirit.

The third is that Chinese entrepreneurs generally have no sense of security.

In the process of China's market from closed to gradually open, some markets and prices are fully competitive, and another part of the market and prices are still monopolized. This huge fault has formed a historic institutional arbitrage opportunity. The rise of China's older generation of entrepreneurs generally depends on such system arbitrage. If you want to arbitrage, you need a relationship. If you have a relationship, you need to do something. These people are more or less original sin, maybe someday because of which official matter was liquidated.

If you have one foot in prison and one foot abroad, then you naturally want to take a hand and leave. Craftsmanship, "rigorous", "persistence", "patience" are all things that take time and need a long-term certainty. If you don't even know where your own tomorrow is, how can you study these things? .

In addition, even if it is not liquidated, the relationship is time-sensitive. Once you are a minister, you have a good relationship with the equipment minister. However, this minister may only work for three years, so you must make money quickly within three years and expire. So who still has the mind to go for excellence, wait for you to finish the refinement in three years, the minister changed, he only used his good supplier, you refine, even the list of suppliers can not get in, what is the use?

Because of the superposition of these three reasons, China in the past 30 years is not a pity that there is no artisan spirit, but at the time there should be no artisan spirit at all.

As many people have said, there is no artisan spirit because we are at the low end of the industrial chain and have low profits, so we can't do the quality well. I can't agree at all.

Price is never a reason.

The craftsmanship that is not found in Chinese manufacturing is very common in the Internet industry. China's Internet product manager's ultimate pursuit of products has reached a point of horrific, each key has to go through dozens of versions or even dozens of iterations every position, even the US Internet community has to admit China's Internet products. The user experience is not inferior to them.

But you notice that these internet products are all free! Therefore, the matter of excellence itself has no positive correlation with price and profit. It is determined by the standard of competition. In the open Internet industry, users vote with their feet, and no one can use it if you don't experience it well. In a closed manufacturing industry, the bid evaluation experts rely on the relationship to vote, and it is not important that you experience it well.

The smile curve is always a false proposition. The OEM is not natural, it is lower than the brand technology. The real low level is because you are a foundry and never mind. In the value chain, “design”, “brand” and “technology” can be called kings, “manufacturing”, “integration” and even “logistics” may not be able to dominate. What really can occupy the dominance of the value chain must be the link that ultimately creates value for the entire value chain. It has never been related to the position in your value chain. Will the princes have a kind of relationship?

Therefore, the artisan spirit has a background, and your needs are different at different times. For example, in the early days of the enterprise, you need to quickly understand the users and understand the market. If you don’t understand your direction, you will desperately try to get the craftsman spirit. You may iron the needle into a needle and find that the needle is not at all. Used by people. And when the company is big enough, if you continue to grow wildly and lack the craftsmanship, you may end up being fast or slow or slow.

China's current scale is big enough, and the speed of development has also dropped. It is time to start pursuing the craftsmanship. But you will find that this is very difficult because we are always a responsible organizational structure.

A little girl, in the morning, may spend an hour before she goes out to make up her own makeup, but it will be perfunctory when it comes to the company. The same person, sometimes craftsmanship, sometimes does not, because the face is her own, and the work is the boss.

Why is the "artisan spirit" not called "worker spirit"? Because the craftsman is an independent personality, responsible for his own products, while enjoying the results of excellence, he pays attention to details. The worker is responsible for the leader, and he only cares about what the leader cares about. The leader is precisely the person who is the least likely to care about the details. The position is dictated, and there are too many people and things to manage. He must be more concerned with the direction. You are only responsible for the leadership, do not care about the reality, only speculate on the Holy Spirit, will inevitably form impetuous, short-sighted, speculative, this is the system, not related to character.

During the Han Dynasty, our talent selection system was called “lifting Xiaolian”, but “Xianlian” was not easy to judge, so the final result is that whoever is always an official, whoever is filial, so there are four Yuan Shao of Shi Sangong, this became hereditary.

The principle of “artisan spirit” is the same, and it cannot be achieved because it is “de” rather than “cai”. The "de" thing can only be subjectively understood, but it cannot be judged objectively. Just relying on moral influence and image propaganda is tantamount to calling for love in the center of the universe. The form is bigger than reality. In the craftsmen of Germany and Japan, we are not so much a craftsman as it is a craftsman's habit. This habit is made up of a set of high-quality, high-standard craftsmanship systems and severe penalties for offenders. This is why the West Germany was famous for its high quality in the past, but the East Germany is lacking in goodness. The subjective "German" is the social standard. The rule of man is greater than the rule of law, the legislation is not strict, the law enforcement is selective, and the craftsman system cannot be established. There is no artisan habit, and it is even less likely to have a craftsmanship.

What we really want to learn today is the artisan system, which uses the system to develop the craftsman's habits of the manufacturing industry, and then sublimates the craftsman's habits into the craftsman spirit.

Institutions - habits - spirits, this is the only way for the Chinese to create the Renaissance, and this road cannot rely on Confucianism, it must rely on the Legalists.

Don't use the romance of "artisan spirit" to cover up the lack of "artisan system".

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