According to reports, on October 5th, South Korean consumer electronics and home appliance manufacturer LG Electronics released its third-quarter performance guidance report. Due to the strong support of its TV and home appliances business, its third-quarter operating profit surged 44.4% year-on-year. According to the performance guidance report released by LG Electronics, from July to September, LG Electronics achieved operating profit of 745.5 billion won (approximately US$659 million), compared with 516.1 billion won in the same period last year. In the third quarter, LG Electronics achieved sales of 15.4 trillion won, a year-on-year increase of 1.3 percentage points. The operating profit of LG Electronics in the third quarter was slightly lower than the market expectation of 771.7 billion won by 15 brokers in South Korea, and the sales of LG Electronics in the third quarter were expected to be 15.8 trillion won by these 15 brokers. However, with the operating profit in the third quarter exceeding 700 billion won, LG Electronics is expected to achieve annual operating profit of 3 trillion won for the first time in 2018. Although LG Electronics' operating profit in the third quarter achieved a year-on-year increase, it fell by 3.3 percentage points from the second quarter of this year. Industry observers said that LG Electronics’s sequential decline in operating profit was obviously due to weak demand for its smartphones. LG Electronics did not disclose the specific performance of each business in the performance guidance report, and the final earnings will be released at the end of this month. Industry observers believe that the TV and home appliances business is the main driving factor for LG Electronics's significant year-on-year increase in operating profit in the third quarter. However, LG Electronics' smartphone business is expected to experience operating losses again in the third quarter. The division has been in a loss since the second quarter of 2017. According to forecasts, LG Electronics’ mobile business lost approximately 160 billion won in the third quarter, compared with an operating loss of 38.1 billion won in the same period last year. The loss situation has improved. If the operating profit achieved through last-minute adjustments is also counted as a loss, then LG Electronics’ smartphone business has actually suffered losses for 14 consecutive quarters. In the first quarter of last year, LG Electronics’ smartphone business, including its accessories business, achieved operating profit of 3.7 billion won. Although LG Electronics is trying to revive its smartphone business with the new flagship phone V40 ThinQ, industry observers believe that compared to Samsung Electronics and Apple’s products, although this model is equipped with an astonishing five cameras, it is This mobile phone still does not provide differentiated functions. LG Electronics also intends to expand its product portfolio of low-cost models to increase sales. Industry observers predict that if the mobile sector can reduce losses by reducing marketing costs, then LG Electronics may achieve better earnings in the next few quarters. Through collaboration with the Austrian automotive lighting system company ZKW Group, LG Electronics’ auto parts business is expected to start generating full profits next year. This company was recently acquired by LG Electronics. Bee Eyes Beam Light ,Mini Bee Eye Moving Head,Bee Eye Led Moving Head,Bee Eyes Beam Lights Guangzhou Cheng Wen Photoelectric Technology Co., Ltd. , https://www.cwledwall.com