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Get strong support on the program source
In March of this year, the first batch of Internet TV licenses was issued, which clarified the country's "lifting of bans" on Internet TV programs. Among them, Haier's color TV set moved the fastest.
As early as in March of this year, Haier was the first to launch a CCTV model card in cooperation with CNTV. By providing CCTV full channel coverage, CCTV high-definition content viewing, and rich content arbitrary selection services, it provides consumers with a full set of high-definition programming solutions.
After CCTV, Haier Color TV has successively reached product cooperation with Shanghai Wenguang and Hangzhou Huashu Media, becoming the only TV company representative in the country to cooperate with three major operators at the same time.
Recently, Haier's three-network LED card TV products that can support the TV content of these three operators have been developed and listed. The three members of the "national team" will give Haier TV products strong support in terms of the source of the program, the legality of the content and long-term stability, and consumers will also get more benefits from this.
Internet function will become the standard for future color TV
The issuance of Internet content licenses provides an opportunity for color TV manufacturers to safely test IPTV. Haier Color TV took the lead in cooperating with the three major operators at the same time, and successfully built an open content platform, which provided a broad space for the further development of the content of the three networks, and became a mature model for the integration of three network terminal products.
Experts in the home appliance industry believe that with the further acceleration of the integration of the three networks, Internet program content is just the beginning for TV terminal functions. Color TV manufacturers should correctly grasp their role in the integration of the three networks and actively play the role of the terminal.
Haier Color TV cooperated with the three major operators this time and mastered the right to speak on TV Internet content for the first time. As the integration of the three networks advances, more rich network functions will become the standard configuration of future color TV products to fully meet the different needs of consumers.
Following the first launch of a CCTV model card listed in cooperation with CCTV International, Haier Color TV recently launched the first model TV product with Shanghai Media Group and Zhejiang Huashu Media, becoming the only TV in the country that supports the content of the three major Internet TV operators. enterprise.