The digital economy spawned by the Internet is becoming more and more active. Under this background, big data has become a "digital treasure" that all walks of life are vying for. Relying on artificial intelligence technology to provide user portraits can basically grasp the real needs of users, and businesses of all walks of life can take this To promote their own products and services, in order to actively and accurately match the supply, has become the most popular business model.

The true needs of consumers have been accurately detected. Since then, the "Do Not Disturb Mode" with no pop-up ads and no hard and wide bombing has been officially launched. The optimized human services have been accepted by most consumers.

But everything has pros and cons. While consumers are enjoying the convenience brought by big data, data security issues are immediately "on the table". A series of consumer assets and self-security issues caused by information leakage are not common. But it also happens from time to time.

Internet platforms gather a large amount of consumer data, so data leaks happen occasionally. Some are deliberately by unscrupulous merchants, and some are deliberately stolen by hackers. All current databases are highly centralized information integration. That is, a terminal absolutely controls the communication and processing of all data, and data security faces the most serious torture in history.

"Decentralization", which is opposite to "high centralization", is also highly sought after with the birth of blockchain technology.

Blockchain is a new application mode of computer technology such as distributed data storage, point-to-point transmission, consensus mechanism and encryption algorithm. Decentralization is a typical feature of blockchain. All data will be controlled by countless control terminals. No terminal can tamper with itself or leak to the outside world.

For consumers, the use of blockchain can effectively ensure the security and self-control of their own information and data. Consumers themselves will become independent control terminals. In layman's terms, it breaks the previous independent control of merchants into transactions. Information and data are shared by multiple parties in the transaction and will not be tampered or leaked by one party alone.

How will Suning take a ride on the block chain?

After NetEase launched NetEase Planet and Baidu launched Youdu Universe, Suning.com, known as the leader in retail home appliances under the cable, also began to make efforts to target the blockchain.

How will Suning Tesco play with blockchain technology?

Coinciding with the eve of Suning Tesco's 818 fever festival, "Interstellar Home", a product with a strong blockchain flavor, will be officially launched on August 8.

It is understood that Interstellar Home is an ecological product based on blockchain technology. Through a new scenario integration method, the home business model is built to realize the realization of data and traffic. Here, consumers can obtain energy values ​​by doing tasks.

Since this ecological product is named "Interstellar Home", the official name of the user here has become "resident".

Residents register and log in to obtain magic points by completing tasks. The magic points are mainly obtained by completing daily basic tasks such as home construction, inviting friends, and healthy walking, as well as completing Suning's industry-wide customized tasks that are launched from time to time on the platform.

Corresponding tasks can be completed in Suning's entire industrial ecosystem such as 818 Interactive City, Suning Tesco, PP Sports, PP Video, and Suning Xiaodian.

The magic value obtained by "residents" will directly affect the distribution of energy stones. The higher the magic value, the more energy stones they can obtain at the same time. The energy stones are rewards obtained by residents in the interstellar homeland activities and are used for consumption and exchange in the interstellar homeland. The total number of power stones is limited, and the sooner you join, the more active residents will be rewarded.

This product of Interstellar Home fully interprets consumer demands and will give full play to the unique attributes of blockchain technology in terms of data security.

In the interstellar homeland, the "resident" has the only immutable blockchain identity; all the residents' information in the interstellar homeland is encrypted and stored by blockchain technology, and will not be opened to the public without the residents' own authorization, realizing the residents' private data Protection; use blockchain technology to help residents tap their digital assets and attention economy, so that residents can get value returns and conduct fair and just value transactions.

The "Interstellar Home" launched by Suning.com this time not only satisfies consumers with high efficiency, convenience, more derivative value, and data security, it can also greatly reduce the customer acquisition cost of Suning.com platform.

The use of blockchain technology will undoubtedly attract a large number of users to settle in. The unique scene integration mode in the game can carry more Suning products and accurately divert users to Suning's ecological marketing.

When users leave behavioral data in "Interstellar Home", they will also generate a large amount of behavioral data in other related apps. User portraits are no longer a comprehensive summary, but precise segmentation, so "Interstellar Home" will be a blockchain Ecological marketing products.

The "Interstellar Home" based on blockchain is full of more mysteries. It is worth looking forward to whether it will bring different surprises to consumers. The form of "buying in pleasure" also coincides with Suning Tesco's smart retail concept.

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