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1. Television: From the center of the living room to the wall display, once television was the absolute center of the family, it was the golden age of television that a group of young and old gathered in one room. Of course, this is also the golden age of television stations. Numerous media friends described to me that year. The pleasure of making money. But the drastic changes in technology are causing dramatic changes in traditional television. In simple terms, in the current life, it is more like a smart display hung on the wall. As a monitor, the contents of his access are very different, and the content of the television station is just one of them. The television station is closely related to the television. The relationship between the world is being broken, and the attributes of the TV stations behind TV have been diluted. This is not good news for traditional TV stations.
Second, when we are watching TV, what are we looking at? As stated above, the broadcast content of a TV station is only one of the contents of television broadcasting. So what are we looking at when we are watching TV?
1. Cable television or satellite broadcast This is the traditional sense of television broadcast content, that is, what the TV station is broadcasting and what we are looking at. What we commonly call TV ratings is also contributed by this wave of users. However, the decline of cable television has become increasingly apparent. As of the end of 2016, the number of cable television subscribers was 260 million, an increase of 5.37%, and the slow increase was also the basis of a large number of television statistics.
2. IPTV smart viewing
The viewing experience of IPTV is totally different from the traditional linear viewing. IPTV's look-back and time-shifting functions free TV programs from the linear constraints. Users can watch the content of the last three days by watching it back, and users can watch it through the time shift. Missed content.
However, it is regrettable that no matter whether it is watching or shifting time, this part of the ratings data has been abandoned in the mainstream ratings survey. There is no significance to the consideration of television programs. This shows the degree to some extent. The current TV station program content evaluation system is out of touch with the times.
3. Smart TVs, on-demand on-demand, IPTV set-top boxes or OTT set-top boxes are all theoretically based on APKs. The popularity of smart TVs has made the APK of video websites more quickly flooded into the TV. Although policy is not allowed, the smart and brave people will always have a solution. Countless TV cats and other like APKs, so that the new media video quickly invaded the TV screen. Traditional TV users do not need to watch TV programs in a linear way and retrieve new media videos through retrieval to obtain a massive free viewing experience.
Third, the program production center, television station attribution?
If TV is gradually detached from the TV station and becomes a player, then where does the TV station that depends on the TV go? Judging from the current development, TV stations are moving toward the separation of production and broadcasting that they vigorously promoted in the past. Only this time, they are not necessarily broadcasting organizations, but are increasingly becoming a production center.
1. The development of new media is escaping the foundation for the survival of the TV station. In fact, the brilliance of the TV station largely comes from the monopoly of the communication channel. In the past, TV stations used professional video recording and broadcasting equipment to spread the transmission network across the country's major rivers and north and south, and a number of people who were not low in the number of editors and broadcasters. They all monopolized the complete closed loop of production and distribution of audiovisual content.
But nowadays, with the development of science and technology and the prosperity of new media, the advantages of television stations are no longer maintained. The rapid spread of technology has made the seemingly out-of-the-ordinary program production a ready-to-get film for everyone, and the blessings of a group of film and television companies have completely crushed the production of traditional television stations.
The only remaining legacy television station is the authoritative publishing platform. However, the current policy has made them always beat the new media on many issues. Always running with new media, the authority of traditional media in the long run is also precarious.
2. The new media is very worried about the diversion of advertisers that endangers the profit model of the TV station, mainly through advertising revenue to maintain its operation. Television stations produce programs that meet the needs of their audiences and try their best to increase their audience ratings in order to win more viewers to watch their own programs. In order to obtain the user base, and in order to sell advertising, complete their own profit chain. The number of users directly determines the price of the advertisement.
However, the current new media is very obvious to users of TV stations. The continuous loss of TV users will make TV advertising advantages cease. What is paradoxical is that the advertising prices of TV stations, especially satellite TV, are still very high, and users have less high prices, allowing many advertising users to switch to new media advertisements in different points. After all, spending less money can also see overwhelming advertisements.
3. From the broadcasting organization to the production organization, it is impossible to say that the pain of the TV station will fall. From the standpoint of the television station, it is clear that it will not fail unless the party and the government have found a better way to spread public opinion. However, television stations will inevitably face a major reshuffle, and the Matthew effect will become increasingly apparent.
And as people's habits of viewing the media change, even TV stations that don't fail will have to seek alternative ways of survival. Looking at the future of TV stations is likely to develop toward the role of a production company. This is the new technology and new media. The impact of the television station.
The TV station will not die, but the TV station's traditional monopolistic communication platform will no longer be worth it. It will eventually transform into a production unit for creating video content and form a product sales relationship with video sites. As a result, the video site became a communication platform and the television station became a production company. From broadcast institutions to production structures, it is probably the result that all television people do not want to see.
Fourth, how to deal with TV (Taiwan)?
The trend of traditional TV stations has become increasingly apparent. What should TV operators do? What can they do? Of course, it is good to leave. This is not a joke. If you look at outstanding TV people who have left the past few years, you will know how serious the problems in this industry are. Now. Of course, not everyone will choose to leave. After all, many people have devoted their enthusiasm and youth to the industry. What should be left by those left behind?
1. Create authoritative press releases Media platforms are not one of the few advantages of traditional television stations. The television people left behind must not be tempted to follow the new media and dizzy in their direction. Pornography is to cater to the audience (you may wish to take a look at all kinds of news compilation programs now, all of these routes are taken), and you must have the courage to speak up and become a reliable and authoritative media for your audience.
2. Making quality content without wavering Although TV stations have been separating lively in Xuancheng for these years, I always feel that this is a rhythm for digging for myself. In the end, the fattening company is the production company, but the damage is its own production. ability. And nowadays, TV stations are increasingly turning to production agencies. If they do not produce quality content, how can they settle down in the next big video era?
3. Do not hesitate to develop new media If you are talking about the golden age of cable TV before 2010, then entering 2010 is definitely a period of rapid development of streaming media video sites. In line with the truth that "he can only be joined if he can't beat him," the colleagues who stay on the TV station really have to take seriously the IPTV policy that our country has given us.
Since the early years of IPTV were developed by telecom operators, many television users were not impressed by them or considered to be the scourge of cable TV users. However, it is not known that it has become a straw for traditional TV stations to reverse this trend.
IPTV is a useful supplement to the way television broadcasts now. Its market-oriented operation allows TV users to try something that cannot be tried on traditional TV stations. Unfortunately, although the radio and television end have the right to control IPTV broadcasting, it is in their bones. I feel that this is a telecom operator's product and can't be taken seriously. In the end, it will only be guarded by Kingsoft.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
In the past two years, many people in the industry will ask this question: What is the future of TV? Because of the thinning purse and the decline of traditional media sing in the circles, they feel anxious. You may also have similar anxiety at this time, because TV has drifted away from TV stations so far and both have embarked on a path that we did not expect.