Ever since, some manufacturers have grasped this mentality of consumers and launched a "repair only" service. However, although this move caters to the consumer's mentality, it only ends when the service period expires, virtually jeopardizing consumers and the television industry in the crisis of “paying for unstable qualityâ€. Only change or not, will certainly attract eyeballs Although some manufacturers may be reluctant to admit it, the emergence of large-scale product consignment production is not a good thing. Although it is your standard to perform according to the contract, but many foundries will take the interest first, especially when the industry's profit rate goes down, they will choose to compress in all aspects. Therefore, there is no uniform quality control system from the components to the complete machine, which may lead to more and more unstable television product quality. The statistics also proves this point, and the feedback from netizens also shows this phenomenon: In the past, the life cycle of home appliances was very long. There was no problem in using them for ten years, eight years or even decades, and now the home appliances are worse than before. Not as good as before Good quality before The quality is not stable, but it will be repaired or not repaired. Although some consumers understand some maintenance knowledge can make their own way, but a larger proportion of consumers are lack of professional maintenance knowledge, and there is a real problem in front of these consumers: maintenance costs are too expensive. This has caused many consumers to move forward with the idea of ​​"being repaired rather than buying new products." This situation is being recognized by more and more consumers (see the article above, "Reducing the durability of products is not as good as changing appliance repairs." A fallen industry?" article reader comments). As a result, some manufacturers began to grasp the psychological changes of this group of consumers and began to launch services that are not repaired. This is rare in the previous TV market. Early implementation of the only company that did not repair is Apple, followed by e-commerce Jingdong also launched only for repair services, and the first to implement the TV field is LeTV, the motherboard was proposed only for repair, there are also friends revealed that the whole machine only Do not repair, given the reason is that the current chip circuit highly integrated design, poor maintenance. Let's change the motherboard, is the beginning And then KKTV also launched such services in 2015. KKTV general manager Yang Jungang said that the first year of the launch of the “Only for repair†business has been recognized by consumers. Recognized This year, Philips announced that it has aggressively launched service upgrades during the 618th shopping festival. Its 7K Series, 8K Series, and 9K Series OLEDs have a variety of 4K models with hardware failure within one year. They do not need to repair and directly enjoy the services of free replacement machines. Philips also announced that it was the first color TV industry to launch a foreign brand that was not changed for the entire year. The only thing that can be done quickly is not to repair. On the one hand, the cost of repairs mentioned above is too great. For repairs, some brands will be priced clearly, and some brands are quoting quotations. This kind of quoting has caused public outrage. As time goes by, more and more consumers will take the initiative to boycott repairs, not to mention how long it will take for maintenance to remain unclear. On the other hand, if companies want to provide maintenance, there will be a large number of people to raise. For brands including Hisense, Skyworth, and TCL, which have decades of color TV manufacturing history, there are large numbers of maintenance after-sales service personnel, or their own support or agreement to provide services to consumers. This is a great expense for maintenance. . However, Internet brands have been born for a short period of time. In three to five years or even two or three years, they have no team to support, so it is a good measure for them to change. This also explains why Internet brands are more willing to take the initiative to pursue change. With the involvement of Internet brands, TV's highly integrated design features have become more and more obvious: In the past, there were many TV modules, each unit was docked with different functions, and where it was broken, direct replacement of small parts was sufficient; however, nowadays products use highly integrated design. If it is broken, you have to replace the entire part. This trend of highly integrated design is nominally intelligent, but it virtually puts consumers at greater risk. In fact, after more than 10 years of testing on the large-scale market, LCD TV technology has become relatively mature. Therefore, this service upgrade has little significance for LCD TVs. However, for enterprises, it is a gimmick that can stimulate consumer purchases. The key is that the small tricks that companies or foundries can use to leave product quality may be hidden in the gimmick of service upgrades. One phenomenon worth pondering is that LCD technology is becoming more and more mature, but there are more and more complaints that LCD TVs have problems in the warranty period. Mature technology is still the case, and new technologies can't be avoided. OLED TVs offer change-free service and similar risks. OLED technology has not yet undergone a large-scale inspection of the market. Stability and instability are hard to say. Within a year, only repairs that are not acceptable can obviously attract consumers to purchase OLED TVs, but it is very likely that consumers will purchase unstable technologies. Once quality problems occur one year later, highly-integrated products will greatly increase the cost of maintenance for consumers. Only for repair, it is really intimate during the warranty period. However, if the consumer has long been subjected to change only, once the service period expires, the manufacturer will no longer provide services that are not repaired, and consumers will habitually choose direct replacement. This has led to secondary consumption for manufacturers, but it has taken a huge cost for consumers. Therefore, it is a real crisis for consumers because of the unstable product quality and shorter life cycle. Optoelectronic Information Series Photoelectric information series laboratory related equipment Optoelectronic Information Product,Optical Bench Experiments Physics,Optical Devices Physics,Optical Physics Properties Yuheng Optics Co., Ltd.(Changchun) , https://www.yhenoptics.com
Maintenance of various pitfalls is costly and time-consuming, and the new televisions are updated at a faster rate, and the price is relatively cheap, which makes more and more consumers give up the idea of ​​repairing the direct replacement machine.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.