For the game industry, the largest vocabulary this year is VR, not one. In July 2014, when Facebook acquired Oculus at a high price of $2 billion, VR was also seen by many people as only a sci-fi movie, and it only won the attention of a small number of practitioners. After two years at 2016 CHINAJOY, the radiance of VR radiated the entire exhibition. Sony was released with PS-VR devices and portable VR devices on exhibition booths as small as a few square meters. VR has become a benchmark for the 2016 gaming industry. Since Facebook’s acquisition of Oculus in 2014, VR VC was formed in 2015 and the peak period was 2016 first quarter. However, as VR investment is increasingly shifting away from technology-driven and more conceptual and capital-driven, the China Securities Regulatory Commission (CSRC) also urgently called for listing companies to cross-definition purchases or raise funds to invest in the VR industry in May this year. After the VR industry has lost the concept and capital driven impact of the VC, the shuffle will come!

Investment declines sharply, small and medium-sized VR teams face a test of life and death

In the first quarter of this year, there were 18 startup companies in China that had been invested. Among them, the financing of Storm B in the round B was as high as 260 million yuan, and the benchmark for VR venture capital was raised to a high of 100 million yuan. On the same day, the cloud cloud software purchased VR company totally for 460 million yuan, becoming the highest record of domestic venture capital VR. However, the long-term outlook was not long. In May, the China Securities Regulatory Commission stopped the listed companies from entering the VR industry by cross-defining acquisitions or raising funds. From June to August, only four or five VR startups in the country obtained investment. Within a year, the contrast between the two very different investment tendencies reflects that not only is the market supervision more stringent, but we believe that more investors are cautious and wait-and-see about the VR industry.

From hot to cold, the VR investment fever has changed rapidly, destined to make some small and medium-sized VR teams face the test of life and death. When the industry can't scramble through concepts and capital, then core technology becomes the only standard for investors to measure VR startups. The vast majority of small and medium-sized VR teams do not have any core technology at all, and even more, they just use VR themes to conduct capital speculation. In addition, the homogenization of projects initiated in the domestic VR field is extremely serious, and a large amount of human, material, and financial resources are only concentrated in several VR areas, such as VR education, VR tourism, VR games, etc., and we focus on VR game areas, which are currently The technical manifestation is mainly for the visual display field, which is far from the overall concept of VR!

From this point of view, after the VR investment has intensified and cooled, and investors are gradually recognizing the current ecological and spatial development in the VR field, the VR investment will be further tightened. At this point, the survival of the small and medium-sized VR team has become more severe and has faced a life and death situation.

After the shuffle will be a new round of investment frenzy?

On May 19th this year, Google demonstrated its booming ambition to enter the field of VR at the I/O conference, launched Daydream, an Android operating system based VR platform, and will go on-line with Daydream's mobile phones, VR helmets and other products this fall. And announced the production of mobile phone manufacturers to adapt Daydream, including Samsung, HTC, LG, Xiaomi, Huawei, ZTE, ASUS and so on. So when the hardware of Google Daydream platform ecology is available, will it start a new round of VR investment frenzy?

Compared to Google's layout VR field, Apple's IOS ecosystem is a lot of low-key, so far there is no heavy news release. However, Apple entered the field of VR in 2011. During the five years, Apple has purchased Polar Rose (face recognition technology), PrimeSense (motion capture technology), Metaio (enhanced reality technology), but it has not been transmitted yet. Apple's big move in the VR field, Apple's gourd is what medicine is sold, it is not known. But what is certain is that when Apple opens the door to VR, it will inevitably explode huge energy in the IOS ecosystem. At that time, VR investment may become more and more popular, once again becoming the focus of attention.

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