Today, 360 companies decided to take the initiative to permanently turn off the water droplet broadcast function. The relevant person in charge of the water droplets live broadcast said that the water droplet broadcast itself is an innovative product that responds to user needs. In the process, some functions of the water droplet broadcast function are controversial, and there may be malicious use. "Live and security monitoring is totally two things on the 360 ​​smart camera. Most users of the camera are used for monitoring. The users who do the live broadcast need to go through several complicated processes to release the live broadcast. Of course, we Putting these two functions on the same hardware makes it easy for people to be misled. This is something we need to reflect on."

“We have already tried AI and other technologies, and we hope that we can protect the privacy of users at the same time as satisfying some users’ live broadcasting needs.” Zhang Xisheng, product manager of Dropstream Live, said, “But after the efforts of the technical team, we discovered that the technology is not a universal one. Due to the attitude of being responsible to users and the concept of customer first, after comprehensive analysis we decided to turn off the water droplet broadcast function."

After 360 years of sincere reflection and technical trial, the company decided to turn off the water droplets

Before actively shutting down the live broadcast of water droplets, the live broadcast of water droplets has completely off-line the live video of all the public places with people flowing on the platform, and only the pure public welfare live broadcasts such as precision poverty alleviation and ecological agriculture are kept.

In fact, from the beginning of the first half of this year, a series of measures have been launched in order to increase user privacy protection. Including changing the campus broadcast to private sharing, that is, only the school teacher sets the authorization password and parents can watch by entering the password. Free stickers were issued for the majority of merchants. Merchants were required to post in a prominent position before opening a live broadcast to remind the public; opened a user report channel, 24 hours of manual attendance, dispose of privacy reports, and the water droplets live screen was set to be eye-catching. The report button is convenient for users to report at any time.

After the water droplet function is permanently turned off, the 360 ​​smart camera will focus on the security monitoring function. Since the launch of the 360 ​​smart camera, the total sales volume has surpassed 5 million units, and the security and convenience are the main features.

In addition, the 360 ​​company will continue to donate 360 ​​smart cameras to kindergartens around the country will continue its activities. As of now, 360 has donated more than 2,000 products to kindergartens across the country. It has become an important tool for guarding children's safety and enhancing mutual trust between parents and teachers.

With the "Drop Drops Live" incident

The 360 ​​smart camera (commonly known as the water droplets) is a home smart security hardware device developed by 360. It was mainly used for remote home watching and caring for the elderly and young children. The product was called “360 Home Guardian” at that time. Since its launch in 2015, it has sold more than 5 million units. Initially, 360 smart cameras did not have live streaming capabilities. Later, considering the needs of users in rural areas such as poverty alleviation, tourism promotion, and micro-innovation companies, 360 companies provided live broadcasts in June 2015.

Water droplet broadcast is a content aggregation platform taken by users. So far, water droplet broadcast is not an independent product, there is no commercial monetization model, no income, and it is a pure public welfare platform.

Among all 360 smart camera users, there are not too many water droplets to use the live broadcast function. The security function is always the core function and user demand of the 360 ​​smart camera. Therefore, the default setting of the 360 ​​smart camera is to turn off the live broadcast in order to avoid misoperation. The user must manually operate five steps to open the live broadcast function when opening the live broadcast, and implement strict background real name verification according to the relevant rules of the Internet broadcast. Therefore, if there is no situation in which the user does not knowingly, the water droplet platform will arbitrarily broadcast the monitoring screen shot by the user, and the user will not misoperate.

In addition to the “Mingchu Bright Kitchen” project of the State Food and Drug Administration and the recent kindergarten donation activities, 360 has never presented a smart camera to any merchant, and has not taken any marketing measures that encourage businesses to open live broadcasts.

360 smart camera as a hardware, in addition to networking, with the same smart phone, traditional video camera with video recording capabilities, the user's video is stored locally, and with "360" and "360 camera" word watermark. In this process, the 360 ​​smart camera is a shooting tool that cannot interfere with what the user is shooting or perform content inspection duties. The indecent videos and pictures circulating on the Internet were captured and recorded by some criminals using 360 smart cameras. These indecent videos and pictures are not related to 360 companies.

The 360 ​​smart camera has the highest level of security protection in the industry. After being listed, it passed the 360 ​​security center security testing, adopted a series of the highest-intensity security precautions, and publicly announced high rewards in various types of hacking contests to crack 360 intelligence. The camera can receive up to 300,000 yuan reward. So far, there has been no single instance of challenging success. Therefore, there is no situation where the 360 ​​smart camera is attacked by the background and the user shoots the screen and reveals personal privacy.

Water droplets broadcast itself is an innovative product that should appear due to customer demand. In this process, some functions of the water droplet broadcast function are controversial and may also be exploited.

In fact, since the drop of water droplets triggered the overall attention of the community, 360 companies have taken a series of measures to correct themselves, self-examination, increase the protection of user privacy and security. As early as the first half of this year, Water Drops Live has changed its campus broadcast to private sharing, that is, only school teachers set an authorization password and parents can watch by entering a password. Free stickers were distributed for the majority of merchants, and they must be posted in a prominent position in the crowded place before the opening of the live broadcast to remind the public of the concern; intensify the review and strictly guarantee that the live content is healthy and positive; open the user report channel, and deal with the 24-hour treatment. Privacy report, set up an eye-catching report channel at the entrance of the dropdrop live product, 24 hours artificial duty.

Before the initiative to turn off the water droplets live broadcast function, 360 has completely off-line the live broadcast of all the public places where there is flow of people on the water droplets live broadcast function, and only keeps the pure public welfare live broadcasts such as precision poverty alleviation and ecological agriculture.

In addition, an open letter is attached to 360: Reflections on Water Drop Live Product Managers

Last week, water droplets broadcast live as an article became the focus of the industry.

As the product manager of Droplet Live, in the face of that article, although the colleagues in the market public relations saw from the traces of the transmission path that the manuscript was being manipulated by someone, it was us in the dark, but we were very much in the audience. This makes us have to seriously reflect on where exactly the problem has arisen.

Under the guidance of that article, many users mistakenly thought that the monitoring and live broadcasting of 360 smart cameras were together, and mistakenly thought that all smart cameras were broadcasting. This was a downright misunderstanding.

Our earliest 360 smart camera, called the 360 ​​Home Guardian, provided security monitoring at that time. Our original intention was to help people working outside the home to see the situation on their mobile phones anytime, anywhere and to take care of the elderly and children.

I remember that in 2014, there was one incident in which there were two empty-nest old people in a province. After one of them was electrocuted, another old man with Alzheimer's disease who could not eat himself was starving to death at home. When the sons of them working outside came back, the old people had passed away for more than ten days.

If a smart camera was installed at home, the son could remotely check the situation of the elderly and the tragedy would not be staged.

Like many other products, 360 smart cameras began to receive a lot of suggestions and demands from users after they were launched. Among them, there are live broadcast functions, especially since many users want to broadcast home pets for everyone to see, so we are in security monitoring. In addition, the current water droplet broadcast function has been added.

We didn't expect much attention from the drop of live streaming at first, and we could have as many users as possible. However, after the launch, we found that many people still wanted to use the 360 ​​smart camera for live broadcasting.

For example, there are many painting and carving users who broadcast their own work and some of the scenic staff directly broadcast the local scenery. Even there are many farmers’ friends and they also have their own vegetable gardens, orchards and even pigsty. Live for everyone to see, hoping to sell their own agricultural products. Of course, there are also small and medium-sized businesses that broadcast their stores and want to promote their own stores.

In the end, these merchants are also the focus of attention for this time. In fact, we have also been concerned about the privacy issues in the live broadcast. This happened earlier this year. At that time, a school teacher from Henan Province bought a 360 smart camera installed in the classroom, and students’ lives and learning were broadcast live. After media attention, we found the school together with us. We hope to turn off the broadcast and give students some privacy. However, the feedback from teachers and parents of students made us very surprised. They did not agree to switch off, because most of the students were left-behind children. Parents worked outside the home all year round. Water droplets broadcast was a very good way for them to see their children’s life and learning.

At the time of this incident, let us the product managers think that we do this thing is still very valuable.

At the same time, it also reminds us that live broadcasts in public places will affect some people. So we did a lot of work later to avoid this situation. The first is to increase the complexity of the live broadcast. Between the live broadcast and security monitoring, there are totally two things on the 360 ​​smart camera. Most of the users' cameras are used for monitoring. Users who do live broadcasts need to go through several complicated processes to publish the live broadcast. Of course, we put these two functions on the same hardware, making it easy for people to be misled. This is something we need to reflect on.

In addition to the process, we also set the terms of the agreement for the business and also provided them with some logos that can be posted. However, we also found that we hope to use these methods to manage businesses, and sometimes it is beyond our reach. Therefore, we also pass audits to close live broadcasts in some public places. However, as the focus of this storm is on, various means and manpower review are still unable to completely avoid the emergence of live broadcasting in public places.

This is another point that we need to reflect on. We can say that we are lucky or we don’t think about the way our customers’ customers are being broadcast. Our company has a culture that is "customer first", so users of 360 smart cameras need to broadcast live, and we provide live broadcasts. When these users' live broadcasts are troublesome to their customers, although these customers are not our direct users, we Indeed, they should also pay attention to and consider their feelings. This is the social responsibility of the drop of water. We did not do this well. We must admit this mistake and we also want to correct this mistake.

Therefore, we accept the suggestions of some media teachers and users and intend to use artificial intelligence face recognition technology to identify and blur the faces in public places. However, after the hard work of the team engineers, we found that there are still many situations in which 100% of all faces in the live broadcast cannot be processed. Some of them are human factors, such as side-facing faces or distant locations. Some of them are business factors. For example, the location and angle of the camera installation will affect the recognition.

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