On March 17th, Alibaba announced the establishment of a VR (virtual reality) laboratory and revealed the Group's VR strategy for the first time. According to reports, Ali will play a platform advantage and simultaneously promote VR content development and hardware incubation. In terms of content, Ali has fully launched the Buy+ program to lead the future shopping experience, and will collaborate with its studios, music, and video sites to promote the production of high-quality VR content. In terms of hardware, Ali will rely on the world's largest e-commerce platform to build a VR business ecosystem, accelerate the popularity of VR devices, and help hardware manufacturers develop.

Ali "Creator" plans to build the world's largest 3D product library

Ali VR Lab's internal codename is GM Lab. Its full name, GnomeMagic Lab, is inspired by World of Warcraft goblin people who are good at invention and creation. The laboratory is chaired by technical leaders in various fields such as Ali Wireless, Core, and Performance Architecture, and is dedicated to the research and exploration of cutting-edge technology products. In the field of VR, the laboratory will focus on polishing the future shopping experience, and establish a VR content output standard in conjunction with Ali Pictures, Ali Music, Youku Tudou, etc. to promote the production of high-quality VR content.

It is reported that the first project after the establishment of the Ali VR Lab is the "creation of the gods" program, the goal is to unite the merchants to build the world's largest 3D commodity library and accelerate the realization of the virtual world shopping experience. Ali engineers have already completed hundreds of highly detailed product models. The next step will be to develop standardized tools for merchants to implement rapid batch 3D modeling. Businesses who dare to try new products will soon be able to provide users with VR shopping options.

“VR technology can create an immersive shopping experience for users. Perhaps in the near future, at home, they can go shopping on Fifth Avenue in New York City.” Zhao Haiping, a member of the lab’s core team, stated that “Ali will continue to build VR platform And software tools that allow brands and businesses to easily build a personalized VR store.” Zhao Haiping is Facebook's first Chinese engineer. After joining Ali in early 2015, he focused on building software performance and VR technology.

Taobao Helps VR Vendors Take a Thousand Billion Dollar Market

On January 14, Goldman Sachs released a 58-page report looking into the future of the VR industry and believes that VR devices will become the next computing platform after computers and mobile phones. Goldman Sachs predicts that by 2025 hardware revenues for VR and AR will be as high as 110 billion U.S. dollars, and VR devices will be as popular as TVs. Oculus has also stated that its long-term goal is to allow 1 billion people to use VR devices.

Alibaba has the world's largest e-commerce platform. In 2015, its number of active users exceeded 400 million, and e-commerce transactions amounted to 2.95 trillion, accounting for nearly 90% of China's online retail market. In the new VR strategy, Alibaba will focus on platform advantages, build a VR business ecosystem, improve service standards, and invest more market resources to accelerate the popularity of VR devices through Taobao Group and professional channels to help more hardware manufacturers development of.

Up to now, there have been a number of VR hardware that have gained widespread attention through Taobao’s crowdfunding platform. Lingjing Xiaobai VR helmet received 11358 fans support and raised 2.77 million. The 3rd generation of Storm Mirror received more than 30,000 fans and raised more than 3 million funds. Earlier this month, Taobao completed crowdfunding and saw VR helmets receive 46,000 supporters and raised 5.35 million. In the future, Ali is expected to become the world's largest VR equipment sales platform and hardware incubator, and help the industry establish intelligent hardware standards.

From VR to AR, Alibaba's overall layout

2016 was known as the first year of VR, and major internet companies frequently performed their actions. Zuckerberg appeared at the Mobile World Congress for the launch of the Gear VR Helmet Platform for Facebook and Samsung, and announced the establishment of a VR social team. Google partnered with The New York Times to present cardboard VR glasses to more than one million subscribers. Earlier, the British "Financial Times" also revealed that Apple is secretly establishing a VR research team. Following the announcement of the prices of Oculus Rift and HTC Vive, Sony also officially released PlayStation VR on March 16 for only 399 US dollars.

According to industry analysts, although Alibaba has made public its VR plan for the first time, there are many signs that it has been brewing for a long time. In January of this year, Youku Tuo made a low-key 360-degree panoramic video on the line, and launched the VR version of the two sessions on demand during the just-concluded “two sessions.” The latest release of the “Internet of Things Research Report” by Alibaba Research also makes a deep analysis of the VR/AR industry.

It is worth noting that Alibaba.com led the 744 million financing of Magic Leap in February of this year. Ali Group’s executive vice chairman Cai Chongxin joined the Magic Leap board of directors. This company is currently one of the most imaginative companies in the field of AR (Augmented Reality). According to reports, its products enable users to generate visual images from real-life scenarios and integrate seamlessly with the real world. Magic Leap founder Rony Abovitz said, “We are very excited to have Alibaba as a strategic partner and introduce Magic Leap’s pioneering products to 400 million users of Alibaba.”

Different from VR to create closed virtual reality, AR superimposes computer-generated virtual objects or prompt information into real scenes, thereby enhancing users' perception of the real world. The requirement for computing power is one order of magnitude higher than that of VR, and the technical difficulty is even greater. Big. It is widely expected in the industry that the outbreak time of the AR industry will be at least 5 years later than that of VR, and Ali’s accession will accelerate this process.

As Ma Yun, Chairman of Alibaba's Board of Directors, said, “The technological revolution we are experiencing is releasing people’s brains. In the next 30 years, the entire transformation will be far beyond everyone’s imagination.” Alibaba’s recent frequent


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