[Text / high-tech LED Yue Mengdi] "Understand this market, in order to better enter this market." Nie Pengxiang , chairman of the incentive test , pointed out at the 2015 high- tech LED annual meeting that he said the market refers to the United States. market. According to customs export data, the total amount of lighting exported by Chinese companies to the United States in the first three quarters of this year reached US$1.733 billion, a year-on-year increase of 47.1%. The research data of the High-tech Research Institute LED Research Institute (GGII) shows that the US LED replacement rate is less than 10%, and the market prospect is very promising. The first thing to sell is to know what to sell. If you want to enter the US market, you need to find out what products are best sold in the US and what products are most competitive. Nie Pengxiang gave detailed data of the US Department of Energy. In terms of LED products, the current highest saturation is the traffic lights, which have reached more than 90%, while the lowest is less than 1%. LED decorative lights, lamps with brackets, etc., the saturation is quite low. “After researching what to sell, it is to solve the problem of selling to whom and how to sell it.†Nie Pengxiang proposed that in the United States, channels are generally divided into the following categories: e-commerce platform (ebay, Amazon, etc.), cross-border diversification Dealers, retail channels, dealers specializing in segmentation, and some large electrical/electrical companies. In his view, "the retail channel is actually more difficult to do, and the market share is not large." In fact, in the lighting market in the United States, because its channels are relatively hidden, the owners of the original traditional lighting channels continue to enjoy the dividends brought by traditional lighting channels after the transformation of LEDs. The situation of newcomers to competition is becoming increasingly fierce. On the other hand, it is the all-round strict supervision of the United States. It is understood that in terms of the safety and reliability of lighting products, the US entry threshold is the highest in the world. GGII pointed out that last year's recall case pointed out that in overseas markets, China's LED lighting products recalled more than 70 brands, including 44 unknown brands, most of which are related to electromagnetic compatibility. The regulation of luminaires in the United States is not single, but diversified and networked. Through the cooperation of some government and non-government parts, the US Department of Energy, the Environmental Protection Agency, the Federal Trade Commission and other institutions have more access regulations and requirements. The higher the quality, the greater the guarantee of product safety, marketability and continuity. These regulations have not only met the requirements for product samples, but have risen to the requirements of perfecting market regulation. As one of the few testing companies with laboratories in China and the United States, the incentive testing has also done well in every business in the service industry that wants to enter the US market. Knowing this market in order to better enter this market, Nie Pengxiang said, "The United States is good at making amateur things very professional, while China always makes very professional things very amateur", from products and talents. In view, Chinese LED companies have already had the strength to enter the US market. OBD Cable,OBD Cable to USB,OBD Cable for Dash Cam,OBD Cable to Phone Dong guan Sum Wai Electronic Co,. Ltd. , https://www.sw-cables.com.jpg)
Nie Pengxiang, Chairman of the Incentive Testing 