In the state of continuous low temperature of VR technology, AR technology began to set off a wave, and the giants have laid out the AR market one after another in order to compete for more market share. According to reports, there have been rumors that Apple will launch a realistic enhancement in 2020. This has brought a lot of impetus to the AR market.

It is reported that Apple's recent acquisition of Vrvana, a startup in Montreal, Canada, is likely to help achieve this goal.

Apple focuses on the AR market, plans to acquire Vrvana for $30 million

According to sources, the price of Apple’s acquisition is 30 million US dollars. Vrvana develops realistic enhancements to Totem. Apple did not comment on the news, but did not deny the news.

Recently, Apple has expressed interest in real-life enhancement hardware on several occasions. However, the company has been keeping a tight eye on the specific products that will be launched. Regarding the products that Apple hopes to develop in the future, this acquisition may be a clear signal.

Several Vrvana employees joined Apple's California office. Vrvana's office is still running, but since August this year, the company has stopped updating social accounts and news.

It is unclear what Vrvana's current products, product roadmaps and existing businesses will go after being acquired by Apple. Vrvana has previously worked with companies such as Valve, Tesla and Audi.

The only product on the Vrvana website is the Totem Header that has not yet been released. This is an "extended reality" device that leverages the key technologies of augmented reality and virtual reality to deliver two experiences on the same device.

Totem looks similar to other virtual reality heads on the market today, but is unique in that it uses multiple front-facing cameras to "copy" the outside world to the internal OLED display. The camera system enables 6DoF tracking, allowing the device to capture position in 3D space. In addition, the device uses an infrared camera to track the user's gestures.

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