Last week, MediaTek announced its third quarter 2016 financial results. According to the financial report, Q3 MediaTek's total revenue reached NT$78.43 billion (approximately RMB 16.8 billion), an increase of 8.1% quarter-on-quarter and an increase of 37.6% year-on-year; net profit was NT$7.83 billion (approximately RMB 1.68 billion), a quarter-on-quarter increase. 18%, down 1.6% year-on-year. Thanks to the increasing demand in the smartphone market in mainland China, MediaTek has handed in a good financial report. However, in the context of increased competition in the global smartphone market, MediaTek's development pressure is also increasing. The transition from the mobile phone chip market has become a top priority, especially when competitors have taken the lead. Qualcomm whales swallowed Zhipu to seek transformation, MediaTek chose to follow up Also last week, chip giant Qualcomm announced the acquisition of NXP for $47 billion. NXP's main business is NFC chips. NFC chips for most smartphones on the market are provided by NXP, including domestic mobile phone Xiaomi 5, and Apple's latest smartphone iPhone 7. â–² Smartphones that use NXP's NFC chip for payment (Source: NXP Semiconductors Weibo) Through the acquisition of NXP, Qualcomm can make up for its shortcomings in NFC chips, and even integrate NFC chips on mobile phone chips to continue to increase its dominance in the mobile chip market. However, the main purpose of Qualcomm's acquisition of NXP is not this, but to enter the automotive chip market. In 2015, NXP acquired Freescale, a car chip maker, for nearly $12 billion, making it the world's largest automotive electronics manufacturer. According to analysts, the value of chips in automobiles has risen from $250 in 2000 to $350 this year in the automotive intelligence arena. According to the industry, after the acquisition of NXP, Qualcomm's revenue in the automotive and IoT sectors can exceed 10 billion US dollars, which is four times the current Qualcomm's current revenue of 1.8 billion US dollars. Obviously, Qualcomm's acquisition of NXP is a very cost-effective business. The competitors have made a good move, which naturally makes MediaTek anxious. As a result, MediaTek also chose to make up for the shortcomings in the field of automotive chips. According to Xie Qingjiang, vice chairman and president of MediaTek, MediaTek will consider participating in the automotive chip field by merger or merger to enhance competitiveness. Automotive chips are not the ultimate goal, the giants are targeting the Internet of Things market It is true that the automotive chip market has great potential, but the chip giants obviously want more, and the IoT chip market behind the car chips is their ultimate pursuit. The Internet of Things covers all aspects of smart home, car networking, mobile medical, industrial Internet, etc. This market is beyond the imagination of the outside world. Although there are many experts in the market who question technology companies' excessive pursuit of the Internet of Things, even they can't deny that the trillions of smart devices connected to the Internet can play a huge role in the chip - this is Give development opportunities to chip makers in distress. Intel, which lost the mobile chip market, took the lead in the IoT chip market. In 2014, Intel released the IoT platform, which covers wearable devices, medical devices, vehicles and industrial machinery. Subsequently, Intel entered the smart car and driverless fields through a series of mergers and acquisitions. Qualcomm has launched the smart car chipset Snap dragon 820A. After winning NXP, Qualcomm's right to speak on smart car chips has been greatly improved. In addition to smart cars, Qualcomm also has layouts in smart homes, smart cities, smart medical and other fields. â–² Smart watch with Qualcomm chip (Source: Qualcomm official website) MediaTek has an independent office with a focus on IoT chip development. Earlier, this office focused on the field of wearable devices and smart homes. However, under the stimulus of Qualcomm's transformation, MediaTek will also adjust its business. It is reported that in the next five years, MediaTek will invest NT$200 billion to enter the fields of driverless and artificial intelligence (which can be used as the core technology of the Internet of Things).
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