On August 17, Beverly and Suning.com jointly released the "One" series of high-end washing machines in Nanjing. The new product series released by Beverly this time focuses on the concept of "minimalist care", injecting new ideas into the high-end washing machine market. Value direction.

Beverly released the "One" series of new high-end washing machines, injecting new value into the washing machine market

The reporter learned at the press conference that the strongest technical highlight presented by the "One" series of washing machines is the dual system of professional washing and cloud programs:

Professional washing is one of the core functions of the "One" series of washing machines. Its intelligent washing system remembers the best way for the Beverly R&D team to wash different fabrics. The classification is detailed, whether it is home textiles, wool, cotton or children. Clothing, 28 kinds of professional washing and care procedures, to meet the washing and care needs of each fabric, the washing method is determined entirely by the characteristics of the clothes themselves. The product concept of "washing depends on clothes" has overturned the previous "one thousand clothes". The laundry method allows the washing process to fully take care of the materials of different clothes, which is a fundamental innovation in the washing machine industry.

Beverly released the "One" series of new high-end washing machines, injecting new value into the washing machine market

The integration of cloud programs and washing machines is a highlight of the "One" series of washing machines released this time. To put it simply, the integration of this technology connects the isolated product characteristics of the washing machine itself to the network through the cloud platform, and builds a learning space belonging to the washing machine. Through the automatic update of washing procedures, life information, laundry knowledge, etc., The washing machine creatively has a "growth function". Compared with the fixed washing methods in the past, this system that makes the washing machine almost timeless will bring users a more intimate experience.

The two big black technologies have turned the upstart group's demand for minimalist life into reality, and have always reflected the forward-looking nature of Beverly as a high-end home appliance brand. This is an immeasurable impact on the entire washing machine market.

Beverly released the "One" series of new high-end washing machines, injecting new value into the washing machine market

Xu Pengcheng, R&D Director of Wuxi Little Swan Co., Ltd.

In the past, although washing machines alleviated the time-consuming and laborious hand-rubbing laundry to a certain extent, they lacked the cleaning function for different fabrics, and the washing effect was greatly discounted. With the improvement of family living standards, the upstart group represented by the middle class is gradually growing, and the consumption upgrade is accelerating. It is required that household appliances must also enhance the humanized and convenient functional design, and pay more attention to the private customized laundry experience.

Beverly released the "One" series of new high-end washing machines, injecting new value into the washing machine market

Xu Zhong, President of Suning Tesco Group Ice Washing Company

The Beverly "One" series washing machine adopts the "one" sliding operation in the operation design, which is refreshing in appearance, from the different cleaning methods of washing and rinsing, to the control of humidity and speed, and even the final dehydration process. , According to the degree of dirt and care, it is completely "slip with one finger", which embodies the unprecedented pleasure of minimalist control.

Industry insiders analyzed and pointed out that Beverly promoted a minimalist lifestyle of the new aristocracy by releasing new products of the "One" series of washing machines, reducing the complexity of life content to simplifying, abandoning unnecessary troubles, and in a more free state. Facing life, maintain one's own dominance and control of life, just like the number "one", simple, efficient, and clear at a glance.

Beverly released the "One" series of new high-end washing machines, injecting new value into the washing machine market

At the same time, the birth of the "One" series of washing machines is the crystallization of the highly intelligent home appliances, and an inspiring gift for the high-end market from Beverly. With top technology and design concepts, it is the future of China's high-end home appliances. The road set a new vane, pushed up the threshold of the high-end washing machine industry, and became a new starting point for high-end washing machines.

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