From 1988 to 2018, 30 years have passed, and the hair of a generation of young people has been whitened. But it is these 30 years of turbulence that have witnessed the take-off of China's home appliances from a poor and two white industry to an industrial scale of 1.6 trillion. In 2018, it coincided with the 30th anniversary of the establishment of the China Household Electrical Appliances Association. Standing at the intersection of time, Jiang Feng, the chairman of the China Household Electrical Appliances Association, sorted out her thoughts on the past and future work of the association, in order to better serve the industry and lead China. The future "new journey" of home appliances.

Chinese household appliances are ready to lead the new journey of Chinese household appliances in the future

Jiang Feng, chairman of China Household Electrical Appliances Association

"For 30 years, the Home Appliance Association has been serving the development of China's home appliance industry, leading the industry in a healthy, correct and sustainable direction. In the future, around this goal, the Association hopes to build a wider space for everyone. A better platform for communication, mutual assistance, and self-expression.”

Memories of the past

In the early 1980s, Jiang Feng, who had just stepped out of the school's "ivory tower", was still a little girl. Thirty years have passed, taking away the youth of the past, and have experienced the courage and resoluteness of today. In the busy daily work, some memories are sealed and precipitated, and some memories last forever, and some have affected the development of China's home appliance industry to this day.

"In the work of the association, there are too many matters that have a crucial impact on China's home appliance industry. In terms of the far-reaching impact, for example, in the initial work of the association, it promoted the replacement of Freon refrigerant for refrigerator products and energy saving work. It still plays a positive role in promoting the development of China's refrigerator industry," Jiang Feng recalled.

Back in the 1990s, China's refrigerator industry was in a period of vigorous growth, and the strong domestic demand made refrigerator companies usher in a "good day". At this time, most companies have a weak understanding of the replacement of CFCs. With reference to foreign experience, the association has raised the awareness of being prepared for danger in times of safety. Under the leadership and support of the State Environmental Protection Administration, the Ministry of Light Industry and other ministries and commissions, it supports domestic enterprises to carry out the replacement of CFCs. "At that time, the technical strength of Chinese refrigerator companies was generally weak, and they lacked environmental awareness. It was very difficult to carry out work. We formulated a replacement strategy, organized company visits and held exchanges again and again, and hoped that everyone would recognize the importance of FFC replacement. In this way, it has followed the steps of foreign refrigerator refrigerant replacement step by step."

More than ten years later, when China joined the WTO and Chinese refrigerator companies began to export in large quantities, the times proved the foresight of the association's work. China's environmentally friendly refrigerant refrigerators took the lead in passing the environmental protection certifications of advanced countries such as the European Union and North America, breaking the "green barriers" in international trade, and "issued" a "pass" for China to become a major refrigerator manufacturer and exporter in the world. In his speech on the 20th anniversary of the signing of the Montreal Protocol, Jiang Feng mentioned, "Our environmental protection is not to hinder the development of the industry, but to promote the progress of the industry. It is precisely because of the association's efforts in the promotion of environmentally friendly refrigerants for refrigerators in the 1990s that , so that today's Chinese refrigerators are unimpeded in terms of international environmental protection certification. Today's international competition is not only a competition for product cost performance, technological content, but also environmental protection quality. The application of environmentally friendly refrigerants has allowed Chinese refrigerators to remain in the international competition. Advantage.” At the 30th anniversary of the Montreal Protocol in Canada, the association was honored with the “Partnership Award,” an honor only 5 institutions worldwide have received.

Entering the new millennium, as the work of replacing refrigerants in refrigerators draws to a close, the association has once again started the work of replacing R290 refrigerants for air conditioners and other products. This action is not only a demand for environmental protection, but also a strategic depth. Jiang Feng pointed out, "Refrigeration refrigerants are the blood of air conditioners, and the patents and use rights of refrigerants such as R32 have always been controlled by foreign companies such as Honeywell and Mitsubishi. If the association does not promote R290, the blood of Chinese air conditioners will be lost. It is necessary to control it in the hands of others, forming a situation where patents and bargaining rights are double 'necks'. Now, it is precisely because we have R290 replacement technology that we have given domestic air-conditioning companies better room for manoeuvre, and international patent giants are willing to use them for free. The patent right of R32. As a major air conditioner manufacturing country, it is in the long-term interests of the industry to promote the replacement of R290."

In addition to environmental protection work, the grading and grading of China's home appliance energy-saving standards was first proposed and promoted by the China Household Electrical Appliances Association. "In 1995, the association paid attention to the energy efficiency classification standard of home appliances during its overseas inspection. The following year, we cooperated with the China National Institute of Standardization to introduce this standard into China, and promoted its formulation and upgrading. Under the guidance of the Ministry of Environmental Protection, we Combining the research of refrigerator environmental protection and energy-saving technology, a 'Refrigerator Environmental Protection and Energy-saving Technology Exchange Conference' was held. Around 2000, we upgraded this exchange meeting to a technology conference covering a wider range of fields, promoting a more comprehensive technical perspective. The era of change in the home appliance industry is coming."

Jiang Feng pointed out that the international vision and the thinking of keeping pace with the times have always permeated the work of the association. With the advent of the era of the Internet of Things and big data, the association has jointly established a framework of "interconnection standards for smart home appliances" with seven mainstream home appliance companies at home and abroad. Today, in addition to traditional home appliance companies, Lenovo, Huawei, Yunzhiyi, Tuya and other cross-border companies have also come one after another to join the framework agreement. Jiang Feng said, "Openness and cross-border have become the themes of our times. In the future, home appliances, like mobile phones, will play the role of smart terminals. Openness is undoubtedly the basis for realizing unbounded communication. To establish a standard for interconnection is to build The top-level design of the future smart home, and even the smart society, is to master the initiative of the times."

In addition to the construction of intelligent interconnection standards, with the continuous emergence of experience consumption and sub-categories of home appliances, the association has launched group standard construction in recent years, and has successively contributed to the "Evaluation Method of Rice Cooker Cooking Rice Quality", "Water Storage Electric Water Heater Safe Service Life" ”, “Standards for Common Sizes and Installation Configurations of Household Embedded Kitchen Appliances” and many other group standards have been implemented, and new committees such as the Smart Bathroom Special Committee and the Meijian Personal Care Special Committee have been established to serve the development needs of the industry.

Promote industry self-regulation platform association

While "steering" the general trend of industry development, China Household Electrical Appliances Association has also made great efforts to promote industry self-discipline and build a platform for enterprise communication and development.

Jiang Feng recalled: "Around 2010, there were a lot of vicious competition events in the home appliance industry. Enterprises were not focusing on internal construction, but were busy dismantling and attacking each other, and the momentum of bad disputes grew." At this time, it was "Twelve At the beginning of the Five-Year Plan, the home appliance industry is facing a major issue of transformation and upgrading. However, the serious internal friction in the industry has made it impossible for enterprises to concentrate on construction. "It was at the beginning of my tenure, at a standing council meeting, we put the issue of industry self-discipline on the table, had an open discussion on the bad competitive behaviors that companies responded to, and discussed the impact of these behaviors on the healthy development of the industry. According to the analysis, this meeting deeply touched the enterprise managers. After several discussions, the mainstream household appliance enterprises in China reached a consensus that the problems between enterprises can be solved through self-coordination within the industry, and everyone should focus on In terms of enterprise development and innovation. In the end, the results of several meetings formed the "China Household Electrical Appliances Association Fair Competition Industry Self-discipline Convention". Later, the convention was revised several times to include issues such as false energy efficiency standards and false publicity. A clearing has laid a good environment for the transformation and upgrading of China's home appliance industry. Recently, with the advancement of the supply-side reform of enterprises, we have adjusted the convention to meet the needs of the times."

When it comes to the work results of the association, the AWE exhibition is undoubtedly a highlight that needs to be highlighted. In September 2018, AWE passed the UFI international exhibition certification, taking an important step towards a world-wide exhibition. When it comes to AWE, Jiang Feng is sincerely proud of it, "In recent years, the development of AWE has exceeded our expectations for it, which is the most proud achievement of the association's work--AWE has become a Chinese home appliance and consumer electronics enterprise to show itself. An international platform for brands and strengths.”

"AWE is not only a platform to present the cutting-edge technology of China's home appliance and consumer electronics industry, but also a platform to showcase the achievements of the transformation and upgrading of the home appliance industry, and a platform to showcase the new image of Chinese corporate brands." Jiang Feng pointed out.

For a long time, China's home appliances have left the world with the impression of a "big manufacturing country" and "a big OEM country", and the product image has been labeled as "low-end". However, AWE shows the domineering and shocking side of Chinese enterprises to the world, brings "happening in imagination" into real life, and presents a new look of Chinese home appliances to global consumers.

"In addition, AWE is also a platform for consumers to experience future smart life, a platform for domestic and foreign traders to conduct business cooperation, and a platform for Chinese and foreign investors to explore opportunities and understand corporate value."

Jiang Feng observed that in recent years, when AWE is launched, it is the time when home appliance stocks are making great progress. "People have become accustomed to home appliances and lack imagination about it. But through the new products displayed by AWE, we have subverted everyone's cognition. For example In 2012, the drum of 5 to 6 kilograms was already the representative of the large inner drum, and now the company has shown us a washing machine of 15 kilograms, which can also clean high-grade clothes. This practical progress is that when consumers use After the 15kg washing machine, I can't get back 5~6kg again."

Start a "new journey" in the future

"Standing at the 30-year historical node of the association's establishment, I have been thinking about how to carry on the past and usher in the future." Jiang Fengsi said, "Mr. Zhang Ruimin of Haier has inspired me - Haier proposed the concept of building a platform-based enterprise, and the future association Our work should also develop in the direction of building a platform-based service organization.”

Jiang Feng believes that the China Household Electrical Appliances Association itself is a service-oriented organization, and has built platforms including AWE exhibitions, various special committees, technical conferences and other platforms, but these platforms still need to be continuously improved with the development of the times, in order to better undertake the future mission. Therefore, improving the existing platform is the top priority of the association.

Second, on the basis of the existing platform, the association will build more platforms. With the transition of Chinese consumers to quality life, emerging categories continue to emerge, and the association needs to stand at the forefront of new products and new trends, and realize expansion on the basis of the original platform. Taking beauty and personal care appliances as an example, in 2018, the association paid attention to the development and problems in this field, established the "Beauty and Health Personal Care Special Committee", and released the industry's first consumption research report to ensure the standardized development of the industry. convoy. Jiang Feng pointed out, "The association's group standards have just set sail, but each standard solves an urgent problem in the industry. In the future, we will speed up the pace, intensify efforts, and generate more solutions."

Third, the association should improve the ability to accurately grasp the direction of industrial development. "I have always emphasized the right direction," Jiang Feng pointed out. "In the past three decades, the association has grasped the general context of the development of some industries, but it is far from enough. With the disappearance of industrial boundaries, the inherent 'siege of the home appliance industry' 'In the meltdown, cross-border exchanges in various industries become more frequent, and it becomes more difficult to grasp the correct direction. In this situation, the association must cultivate a pair of discerning eyes, grasp the correct direction, and lead enterprises to avoid detours and avoid detours."

"Taking the development of smart home appliances as an example, we are on a road that has never been traveled by our predecessors. There is no experience to learn from. We need to constantly subvert the inherent cognition and reconstruct the thinking context. In this process, it is inevitable for a single enterprise or group to avoid Confused emotions and increased trial and error costs. At this time, it is necessary for industry organizations such as associations to grasp the direction from the big picture, enhance corporate confidence, and help companies get out of the misunderstanding of cognition.” In fact, the association is also doing the same, starting from the cloud interconnection standard. From the formulation of , to the cooperation with China Communications Standards Association and China Communications Research Institute, the association is describing the top-level structure of China's smart home appliance development and guiding home appliance enterprises to cross-border.

Fourth, the association should continue to improve the governance structure of the council and the executive council, strengthen the construction of its own talent pool, improve the personal professional quality of employees, and improve the cognitive ability of the industry. "In the final analysis, the implementation of the association's work requires the cooperation of employees. Talents are the foundation of all the association's work!" Jiang Feng emphasized.

Under the careful cultivation of leaders from generation to generation such as Jiang Feng, the 30-year-old China Household Electrical Appliances Association is flourishing; in the new era and new starting point, the Chinese household appliances people are ready to go, ready to go on a new journey.

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