We all understand the important role that "referrals" play in our lives. Through referrals, we may get a prospective job, gain potential clients, meet ideal business partners, and maybe even get a suitable date. However, not only are high-quality referrals hard to find, but people often struggle to open their mouths to seek referrals. Ponder recommends in a gamified way, replacing the obligation of recommendation with a relaxed and casual game mechanism, making recommendation fun. In addition, the recommendation behavior will be directly initiated by the recommender to the referee, eliminating people's concerns and sense of cramps in a proactive manner, and finally, through the introduction of a monetary reward system, rewarding successful recommendations. This special recommendation mechanism will revolutionize many areas where recommendation plays a key role. In the field of recruitment, employers often favor recommended candidates to become employees of the company. They are more suitable for the company's culture, willing to serve for a long time, and perform better. On top of that, companies typically pay headhunters $20-60k for information on candidates. With Ponder, the company saves almost all of this cost while harvesting potential candidates. The field of online dating is our first market-oriented. There are many problems in this market that need to be solved: less than a quarter of the group establishes a relationship through online dating platforms; 42% of women have no access to effective dating resources, and are subject to varying degrees of spam interference. Ponder has built a romantic dating and matching platform that can stand the test of time, rewarding matchmakers who help others matchmaking through a relaxed and casual gamification model. Ponder tests people's pairing vision, and solves the trust and coordination problems in online dating through incentive mechanisms and the injection of social capital. For single users, Ponder will be the most effective way for single groups to meet a trusted partner by receiving high-quality matchmaking recommendations from family, friends or quality matchmakers. Our first product, Ponder Social app, launched in beta in October 2018, has 105k registered users, and has a matchmaking success rate of 6 times that of other traditional online dating apps. The second product, Ponder Pro app, focuses on the field of recruitment, and has reached a cooperation agreement with the world's largest recruitment platform, which will make us the largest career recommendation platform immediately after its launch. The third product, Ponder Biz, will help businesses of all kinds connect customer resources through recommendations. We will build software development kits for other developers, allowing developers to expand to other valuable application areas through our matching engine and token system, such as: investment transactions, roommate matching, babysitting industry, etc. Ponder has the potential to transform lifestyles, help people complete various search tasks, and build a very different social network. The current social network is the accumulation of various content streams, and people passively become consumers of various content. In Ponder, users become proactive, helping others as well as themselves, and at the same time, each successful referral will be rewarded with money. The Ponder Gold Token (PON) will replace the current payment currency. Each time a successful referral is completed, the referrer can earn tokens, and the two connected parties need to pay tokens, and Ponder will receive a portion of the payment tokens from both parties. Within each Ponder app, recommendations exist in two types of communities: i) exists in a general community open to all ii) Exist in sub-communities, which are private communities established by individuals based on special interests, backgrounds, and values Sub-communities need to pay fees to join the group and abide by the rules established by the community founders. These rules are encoded in group smart contracts and are transparent to every community member. These decentralized distributed pairing subgroups will reduce the maintenance cost of Ponder for the community. Ponder Gold Token will bring holders the following benefits: 1. Token holders can get various recommendations in a series of Ponder products 2. Token holders have the right to join various sub-communities for specific groups of people 3. Token holders can set up their own sub-communities 4. You can pay PON to purchase various services provided by suppliers in the Ponder ecosystem, such as: career guidance; movie ticketing, etc. 5. Can be used to build partnerships to expand the ecosystem, such as rewarding successful referrals with PON tokens, or establishing mechanisms to attract customers Ponder - Blockchain-based game mechanics recommendation platform 1. Vision A trusted recommendation can often change our lives, or get a job, or an investment opportunity, or a life partner. Ponder encourages people to make recommendations in a gamified mode, simple and effective. Through the introduction of casual game mechanics and a monetary reward system, Ponder can greatly increase the number of recommended behaviors. This new approach will bring innovation to many fields, whether it is the field of recruitment, online dating, or the field of customer referrals, it will have a beneficial impact. The current product focuses on the field of dating, the recruitment product is under development, and a cooperation agreement has been reached with the world's largest recruitment website. The business recommendation product will be developed in 2019. In addition to these three fields, Ponder creates SDK for users to apply to other fields, such as: investment field, housing rental field, and babysitting industry. The Ponder SDK will provide other developers with Ponder technology packages, including a white-label Ponder Gold token system. Ponder allows users to create their own matching sub-communities to meet individual needs, such as a Java development recruitment group in Los Angeles, or a dating group for single fitness enthusiasts in New York. The founder of the sub-community sets the group entry fee and rules by himself, and writes it into the smart contract through coding. Users create their own decentralized recommendation business with less constraints and input from any centralized party. Ultimately, Ponder became a whole new kind of social network, a platform focused on helping others. This is a fundamental shift from current social networks, where users become passive consumers of other people's lives. And through Ponder, people help others to complete the collection of resources and information channels in important areas, such as the collection of jobs, the needs of partners, and the search for potential customers. Ponder creates a deeply connected community centered around transactions. 2. Existing problems We all understand the enormous value of referrals. Take job recommendations as an example. Every company wants to maximize the number of candidates seeking referrals. The recommended candidates are more in line with the company's culture and values, are easier to retain and follow the company's development for a long time, and often save money for the company because there is no more recruitment fee overhead. 60%-70% of companies worldwide have their own referral programs to motivate employees to recommend candidates they see fit. Yet only 20% of candidates are generated through referrals. The main problem is that employees often need to go through a large number of steps to complete a person's interpolation, and the "cognitive load" is extremely large. 1. Employees need to know which jobs are open 2. Employees need to know who is the ideal candidate in their social circle just looking for a new role 3. The employee also needs a lot of work to contact HR for this position Each step requires a lot of work and a certain investment of time. And turning the whole process into a simple, fun model that introduces a monetary reward mechanism will attract more people who are willing to make recommendations for others. In the dating field, despite the plethora of online dating platforms that exist, the problem is even more serious. 1. General algorithms do not work well. No online dating company has yet released its data to demonstrate the effectiveness of its algorithms. According to the Pew Internet Study, less than a quarter of the group finds a potential date. 2. The resource signal-to-noise ratio problem is serious. According to the Match.com platform, men are less than 2% likely to get a response; online dating is 7 times longer than actual dating. 3. Structural problems in online dating make women unable to obtain appropriate resources and are easily disturbed by inferior resources. According to the Pew Internet Study, 42% of women have experienced harassment of varying degrees. 4. The lack of trust is severe. Fake profiles, misinformation, and a lack of trusted intermediaries create one-sidedness and a bad situation, making it increasingly difficult to find quality relationships and resources. A friend recommendation sent by a trusted friend will greatly reduce such problems with online dating platforms. Single users will receive high-quality recommendations carefully selected from friends and active matchmakers in the community. Our third area of ​​business referrals, there is no doubt that the problem is the lack of referral opportunities. The recommended customers are the most ideal type of customers. They complete transactions in a timely manner, purchase large quantities, and can bring other resources to form a virtuous circle. However, it is often difficult for merchants to find such referral users, and the vast majority of customers come from word of mouth. Existing recommendation platforms require the integration of POS systems, so they are limited to online stores, and the existing payment methods do not bring a good experience to customers and fail to satisfy customers. From a customer perspective, there is also no obvious social networking platform for making recommendations. Facebook, Instagram, Twitter are not targeted and sending paid referrals to promote a business is like spam. 3. Solution strategy Ponder turns referral behavior into a fun process and introduces game mechanics of monetary rewards. Users browse the basic information of each party and match the two parties they see fit together in a drag-and-drop-like manner. Compared with other offline recommendations, users can invest a small amount of capital, but it is enough to add value to the matching parties. If both parties like the recommendation, that is, "like", the recommender can get a certain token reward. If the final match is successful, for example: the recommended person is successfully admitted, the two single people finally get married, and the business transaction is successfully completed, the recommender can get a large amount of reward. 3.1 Ponder Pro (under development) Ponder Pro is a job recommendation app. Users get job postings from companies they know well – companies they currently work for, companies they used to work for, companies with partners, etc. Users can get open job listings for these companies. In the core matchmaking section, users use their LinkedIn network and filter feed algorithms to get a list of potential candidates to make recommendations. Then, the user matches the two parties they think are suitable, and the recruiter and the job seeker will each receive a prompt message. If both parties like the referral, the referrer wins a token reward worth $10. The recruiter and the job seeker each pay $10 in tokens. If the candidate is eventually accepted for the position, the referrer will receive a reward of $1500 in tokens. The recruiting company will pay Ponder $3000 as a fee for a successful recruit. 3.2 Ponder Social (The public beta version has been launched, and the revenue is in progress) Ponder Social recommends an app for dating. Users browse through basic information, drag and drop photos of two people, and match a pair they think matches. The paired parties are immediately prompted by the system. If two people like each other, two single users pay 100 tokens each. Referrers (i.e. matchmaker users) are rewarded with 100 Ponder Gold tokens, and Ponder keeps another 100 tokens. If the paired pair ends up getting married, Ponder will pay $1000 worth of tokens as a reward to the matchmaker user who successfully made the referral. 3.3 Ponder Biz (Concept Stage) Through Ponder Biz, users can make recommendations to various business partners in their social network. Whenever there is a successful transaction, the user can get a certain amount of token rewards, which are paid by the business side. The experience of Ponder Biz is similar to Ponder Social and Ponder Pro. It is also covered with gamified experience and challenges. Users need to make suitable business recommendations to friends. In Ponder Biz, if the referred person can win part of the token reward by following. By giving the recommender a partial reward, the first difficulty of the recommender is reduced. Ponder Biz is a platform that makes it easy for businesses and merchants to acquire customers. Existing customer referral programs require extensive IT integration and are accompanied by confusing discount information. Ponder Biz will be especially suitable for all kinds of small business owners who have difficulty finding referral platforms. 4. Sub-communities and the necessity of blockchain 4.1 Subcommunities Based on feedback from Ponder Social users, we've found that most users tend to interact in more personal and private communities based on values, interests, and expertise. For example, a group of engineers may wish to be paired with a peer group in order to improve mutual understanding. In the same way, single people often hope to find a partner who has the same interests and hobbies as themselves, and establish various sub-communities, such as: Miami yoga masters, San Diego distance running enthusiasts, etc. Each Ponder user can pay 1000 tokens to start their own sub-community (~$100). The founder of the sub-community sets the rules for the community and the membership fee for each new user. The founder can decide to be the only matchmaker player in the group, or allow others to become matchmaker players too. The creator can also set the payout amount for each successful match for a single player. These rules are encoded in smart contracts on the Ethereum blockchain, allowing sub-community founders to effectively create their own matching businesses. We have only given the example of a dating product, but in a recruiting product, sub-communities will follow similar principles. By delegating the ownership and management of sub-communities to individual founders, the maintenance cost of the community is greatly reduced. Ponder as a platform allows for the creation of these sub-communities and a gamified UX and PON token system, but individual founders will be responsible for managing the day-to-day operations of the community. However, Ponder will provide the data performance of each sub-community and form a competitive comparison with other communities through statistical data analysis. 4.2 Transparent Ledger of Referral Actions Similarly, in the referral sub-community of Ponder Social, matchmaker players can provide other high-quality services for single players, such as consultation, matchmaking, etc. These services will be based on blockchain technology to ensure their transparency and accuracy. 4.3 Authentication Single users can also use blockchain technology to verify the authenticity of their identity information. In some countries, for example, income level is a necessary component of a date's potential. We will install a third-party verification system, including linking revenue data to banks, with single players controlling access. Similarly, in recruiting products, we can verify a candidate's educational background. And through the Civic SDK to ensure basic authentication information, and can add other services as needed. 4.4 Data Security Another necessary reason to use blockchain technology is based on security considerations. We will protect some of the most personal and sensitive information – such as employment history, dating and business information. Through the use of blockchain technology, a distributed database is established to better resist large-scale hacking attacks. 5. Tokens and profit model 5.1 Successful Referral Behavior Token Core The token economy is simple and straightforward, people earn Ponder Gold Tokens (PON) by making referrals - earning income while referring - job seekers, recruiting companies, singles groups, etc. Each of Ponder's apps (Ponder Social, Ponder Pro, Ponder Biz) has its own unique operating system, but maintains the same core concept, that is, users earn PON by completing certain tasks. The following figure describes the flow pattern of PON in the whole system. Starting from the "Ponder Platform", people who receive PON income invest in purchasing PON, or "referrals" purchase PON in the app through one-way transactions, and can purchase PON through encrypted currency and fiat currency. PONs can also be purchased from external secondary markets as they evolve. Users who make "recommendations" take the PON out of the system for circulation. Each successful match will bring the Referrer and Ponder a portion of the PON revenue. Ponder's PON token purchase is a one-way transaction. 5.2 Customer Incentives In Ponder's business recommendation product, Ponder Biz, individual businesses will use PON tokens to incentivize growth and customer engagement. So, beyond mere recommendation, additional use cases will be involved. For example, shoe store merchants can use PON Tokens and the Ponder Bizapp to make it easy for customers to refer friends, while also offering 100 PON Token rewards to customers who spend more than $200 to incentivize customers. 5.3 Suppliers In addition, various suppliers will use the platform to provide paid services, such as professional career consultants, flower gift supply, catering, etc. These providers receive PON tokens from referrers and referees, and are required to pay part of the PON and part of the transaction commission to Ponder in order to qualify for the system. 5.4 Ponder Profit Mechanism Ponder's profit model comes from the referrals buying PON tokens, charging PON tokens to suppliers, and a portion of the fees withdrawn from successful transactions. Another part of the profit comes from advertising revenue (ads only appear in the general community, not in sub-communities). In the Ponder Social product, for example, users will need to watch a 30-second ad for every 10 matches they complete to continue the game. 6. Current progress 6.1 Ponder Pro While Ponder Pro is currently in beta, it has signed partnerships with two leading companies in the recruiting industry. One of them is the world's largest recruitment website in this field. Ponder's partnership with the enterprise will directly provide Ponder Pro with a resource of 250,000 jobs per year, worth up to $30m per year. Its two partner companies are Scout, one of the largest recruitment companies in Korea. 6.2 Ponder Social The Ponder Social public beta was released at the end of 2017 and currently has 105k users. Among them, the average number of active users has reached online every day, that is, 7 times a week. 40% of the users are matchmakers, and 60% are single players. Most importantly, the matchmaking success rate achieved through the Ponder platform is much higher than traditional online dating products. Currently, the app has started to earn revenue: an average of $1 per user per month. We've got user acquisition data. Through the use of different advertising platforms, the acquisition cost of each male user has been realized to be $1.5-$2, and the acquisition cost of each female user is $2.5-$3.5, of which the acquisition cost of Android users is lower than that of iOS users. 6.3 Ponder Biz Ponder Biz is still in the early stages of development, but we have already signed contracts with Cicero Transact, an invite-only business transaction company. PON tokens will be the mechanism by which traders get paid. We plan to sign cooperation agreements with at least 10 businesses in different industries to use PON tokens and the PonderBiz app in their platforms. 7. Market characteristics and competitive factors Ponder will enter 3 markets, each of which has a multi-billion dollar market value. The current product focus is on the online dating industry, with a market size of US$5 billion. The subsequently launched recruitment product targets career recommendations, and the market will be more than double that of the dating industry. However, the business recommendation market occupies the largest market size, which is close to 70 billion US dollars. The online dating industry has gradually matured in the past 5 years, and people have gradually reduced their prejudice against various products in this field. However, as mentioned earlier in this article, the existing dating products still cannot meet the needs of users. There are various problems. Obviously, Ponder Social will face the biggest market competition challenge of the three apps due to its numerous competitors. The online dating industry has gradually shifted to mobile applications, with TInder and Bumble being the current leading companies. Other leading app offerings include Happn, Coffee Meets Bagel, Hinge and The League. Online dating sites: Match, Plentyof Fish, OK Cupid, and eHarmony are generally older users. The average age on Match.com is over 40, while eHarmony is closer to 50. However, dating apps and dating sites are based on a similar philosophy: algorithmically recommending singles to users from a database. For such apps, each swipe will access a database; for such dating sites, users browse profiles by filtering information. In both cases, users complete their personal matches through spontaneous behavior, just like browsing an e-commerce site. However, it is this process that leads to the problem that male users send a lot of "likes" or messages, but get less feedback, and women are overwhelmed. This results in a lot of "noise" in the system, so as described in Section 2.2, the resource SNR is very poor. There are also some SAAS-based solutions (such as boon and Invitebox) that incentivize a company's existing employee base to make job recommendations, however, like offline recommendation methods, these systems add a lot of "workload" to individuals and are often unattainable ideal effect. In the business referral space, similar competitors are companies such as ReferralCandy, which are based on SAAS solutions and need to integrate with the merchant's POS system to provide incentives for referrals (such as through coupons, cash, prizes, etc.). Customers send referral links to their friends to complete referrals. However, in our three core areas, no company has adopted the approach embodied by Ponder, that is, through a gamification mechanism and cash reward model, the recommendation behavior is transmitted among various groups. Matchpool used to provide functionality similar to the concept of Ponder sub-communities. However their product design is still in very early internal testing stage with only about 1000 users. In addition to their online site-based development approach, the company clearly didn't find the key to user acquisition. 8. Growth plans Mobile advertising is Ponder Social's primary growth method. Over the past year, we have experimented with different platforms in order to understand the growth effect of various variables - user characteristics, return ratio, acquisition cost, etc. Based on our analysis, each platform mix is ​​currently optimized for optimal performance and growth. One of the biggest drivers of acquisition cost is geography, with local advertising costing significantly more than national advertising. However, due to the geographical nature of dating, the initial investment in local advertising is crucial to acquiring enough single users in different regions. Our plan is to focus on local advertising in target cities in the initial stage to acquire a large base of users before investing in large-scale nationwide advertising. Ponder Social's substantial growth will also be achieved through the development of features such as "recommendation items" and other features that stimulate engagement with the user community. Ponder Pro will grow through partnerships and direct sales to large employers. Among them, a cooperation with the world's largest recruitment website has been completed. Based on this cooperation, we can obtain about 250,000 jobs per year, and Ponder will receive a fee of $3k-5k for each job recruited. Therefore, the successful realization of 5% of the job recruitment, this contract alone can bring Ponder an annual transaction volume of $50m. The partnership agreement will also give us access to millions of job seekers and the largest recruiting social media community. Therefore, the launch of Ponder Pro will allow us to achieve rapid growth immediately. Ponder Biz will develop through partnerships, such as we already have with Cicero Transact. However, Ponder Biz will also grow by the way merchants themselves do customer outreach. This way we hope to create a virtuous circle where enterprise customers using the app will bring the app to their own businesses and promote it to their own customers. Ponder is currently growing rapidly in the US and has a strong market acceptance as we are expanding into international markets with Asia first in mind. South Korea and India are ideal launch markets. Outside of East Asian markets, South Korea has lower access costs than Japan and easier access than China. India is a huge potential market for Ponder, and because of the personal background of the Ponder CEO, it is easy for us to enter the Indian market. In the next 8-10 months, we will focus on developing these markets, and then look for further expansion. In addition to mobile advertising and partnerships, influencer marketing will feature heavily in our marketing mix, which includes TV exposure. Our CMO in Korea - Lee Seung Hwan is a former TV personality with extremely strong resources in the broadcasting industry. Also in India, our Chairman Rajiv Vyas is a well-known producer of Indian Idols and has a strong channel and resources in TV and film. Through the above channels, we expect to gain 6 million registered users and 1.5 million active users by the end of 2019. 9. Data collection, security and key management Due to the nature of the product, we collect a large amount of sensitive personal data. We will do as much decentralized data storage as possible. Personal verification data information will be stored by Civic. The information we collect online will be stored in local or central databases, but the encryption of identifying information is maintained. Funds obtained through the ICO will be automatically stored in a 2 of 3 multi-wallet. Keys will be held and stored by different team members using industry-approved security bodies for proper handling of funds raised. To store and use cryptocurrencies, users typically use software wallets, which often contain keys that allow users to perform transactions on the blockchain. Typically users can use their keys to perform any type of transaction on their addresses, putting users at risk of losing all their currency immediately if their private keys are compromised. In the Ethereum blockchain, such problems can be mitigated by smart contracts like multi-signature wallets. A multi-signature wallet or multi-signature requires a certain number of participants to sign a specific subset of operations to be performed. Like a wallet, the user has a daily limit and requires several participants to co-sign in order to withdraw a larger amount. Ponder Gold Token Offering 1. Ponder Gold Tokens Ponder Gold Tokens are introduced to replace the fiat currency of the Ponder Dollars system and will be the only currency used to complete any transaction. Single users pay tokens for matches and referrals, and matchmaker users will earn tokens as a reward when a successful match is achieved. Similar in Ponder Pro, recruiters and candidates will each pay Ponder Gold tokens for referrals they like, and referrers will be rewarded with tokens for successful referrals. In Ponder Biz, Ponder Gold tokens are also used as a channel for customer acquisition. Merchants purchase Ponder Gold tokens and offer them to customers to incentivize customers to refer their friends, thereby bringing in new customer resources. 2. Token issuer The token issuing entity is Ponder Gold Company PTE. LTD., a company registered in Singapore and conducting business under the laws of Singapore. 3. Token distribution The token distribution will be a one-off at midnight on November 30, 2018. A total of 200 million tokens will be distributed as follows: The token offering has a hard cap of $12m, with about 60% of the tokens going into the offering. 10% is allocated to distribution partners and advisors to help the company successfully complete the token sale. The other 10% will be allocated as business partners for Ponder Pro and Ponder Biz to help PON operate in its ecosystem. The company will keep 20% of the tokens. The company will develop regulations to ensure the long-term sustainability of Ponder Gold. These regulations are designed to foster a healthy and active dating community. If there is any user or related activity that causes adverse effects on the Ponder community, we will quickly prevent such disruptive incidents from happening. The CEO will be directly responsible for the health of the community and Ponder Gold tokens. Please note: Ponder is not obligated to take any measures to promote the development of the secondary market. Therefore, the development of the secondary market for tokens is not guaranteed. Even if a secondary market exists, tokens can still lose value. 4. Token economy The main driver of token demand is active users, the vast majority of which are "referees" - single users, job seekers, and recruiting companies. The company will hold 20% of the 200 million tokens, and about 160 million tokens will remain in circulation. About 50% of the tokens in circulation will eventually be held by the referee. Since most of the referrers will immediately exchange tokens, the entire referrer group holds about 10%. The rest will be distributed equally among the suppliers serving the PON and purchased in the transaction. Based on the ratio of Ponder Social’s average matching consumption of 100 PON, Ponder Pro 200 PON, and Ponder Biz 100 PON, based on the connection between app usage and matching results, Ponder Social’s monthly active users (MAU ) purchases are 12 PONs, Ponder Pro is 10 PONs, and Ponder Biz is 15 PONs. According to the growth forecast, the average monthly purchase volume by the end of 2019 is about 13 million tokens (8% of the circulating supply) 6 Smart Contracts Ponder Gold is an Ethereum token that applies and extends the ERC-20 - Ethereum token standard and API. The Ponder Gold smart contract maintains the following rights: transparency Balance - information on the amount of tokens held by any user is made public Transfer - transaction information is public and can be traced in a timely manner ownership Scope - only Ethereum users and contract owners can become token holders Uniqueness - each token belongs to a unique holder, no shared tokens Token Supply Single Issue - Tokens are only issued once upon deployment Supply - The token supply is set at deployment time contract management Alternative - the contract owner can relinquish ownership to another Ethereum user or contract owner Miscellaneous Terms Recovery - Any contract call that results in an error will not change the user's token or ETH balance, with the exception of gas transaction costs. safety certificate. The token contract supports two approve() functions: two-parameter approve() (based on the ERC-20 standard); three-parameter approve, which guarantees that the spender can obtain a new quota only if the current quota is equal to the assumed quota. It is recommended to use a three-argument approve for all approve() function calls, with an assumed quota as the second input. Ponder contract The Ponder ERC20 contract is based on an architecture system in abdk consulTIng. The architecture has matured with no reported issues and historical bugs and has been used for other tokens such as: Crypterium, Darenta, IKL, INS, Paragon, Parkgene, SpinBackUp, Tutor Ninja, Universa, etc. Lead Acid Batteries,Lead Acid Batteries 12V 100Ah,Lead Acid Batteries Rechargeable,Solar Lead Acid Battery Jiangsu Stark New Energy Co.,Ltd , https://www.stark-newenergy.com