The LED manufacturer CREE has gone further and further on the road of decline. The fierce market competition and the continued low gross profit have made CREE even more lost in the field of lighting. Recently, US LED packaging and lighting manufacturer Career said that due to the decline in lighting product revenue and delayed production of production lines, it is estimated that the third quarter of fiscal 2016 (January-March 2016) revenue of 367 million US dollars, not Reach the expected revenue of $40-430 million. In addition, the industry's earnings per share will be between 0.13-0.15 US dollars, not as previously estimated 0.22-0.29 US dollars. After the news came out, Cree's share price fell 18.86% after the close, to $23.57 per share. Cree pointed out that the new products were postponed, the market conditions during the January-March period were worse than the company's imagination, and the conversion of the enterprise resource planning (ERP) system interfered with customer service, allowing the Q3 revenue of lighting products to reach only 187 million. The dollar is lower than the original estimate within the company. Although Cree also said that the consumption of consumer bulbs has increased significantly in March 2016, and is optimistic about the sales of LED bulbs and semiconductor products in the fourth quarter. However, from the resignation of Career Lighting's director Norbert Hiller, the situation of David Elein's temporary duties and market feedback, the situation of Cree's profitability has not improved. Previously, CREE disclosed revenue for the second quarter of fiscal 2016 was $436 million, a 5% increase from the $4.13 billion in the second quarter of fiscal 2015, and a 2% increase from the first quarter of fiscal 2016. Although this performance is better than Wall Street's expectations, the fact that growth is weak can not be ignored, and the performance prospects are different. "In the US market, for example, CREE is in a rather awkward situation. The LED device business is offended by many lighting customers because CREE has entered the lighting field. At the same time, the lighting business directly sells products to end users due to Ruud Lighting, which leads to the inability to establish a strong dealer cooperation. The relationship, directly into the supermarket and forced by Philips, GE's strong price reduction strategy, so the situation is really embarrassing." Long-term focus on the US market, the chairman of the incentive test Nie Pengxiang told Gaogong LED. CREE 2016 fiscal third quarter revenue unit: US dollars Source: CREE Financial Report In June 2015, CREE announced the reorganization of its LED products division and authorized the use of US$500 million (equivalent to approximately RMB3.1 billion) in the fiscal year 2016 to buy back their own company stock. In the previous May, CREE also announced the division of the power and RF division, specializing in LED lighting. Copper Led Lights Features: Copper Led Lights,Copper Wire Lights,Copper Led Lights,Copper Wire Led Lights XINGYONG XMAS OPTICAL (DONGGUAN ) CO., LTD , https://www.xingyongxmas.com.jpg)
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