Recently, home appliances exclaimed again, "hardware free!" Arguing that the entire appliance circle is boiling. Of course, attracting people's attention to home appliances and causing everyone to think about the future development of the home appliance industry is indeed a good thing. Therefore, some manufacturers toss concepts, speculation nouns and other practices, the home appliance industry also closed one eye. However, using "free" to fool consumers is a bit excessive. There are many people who lost their way in gimmicks. "It looks like it is really free." Many people calm down and question: "Is it really free?" Here, I analyze the collected data rationally and help us. The vast number of consumers are looking for a truly cost-effective product that fits their needs in a confusing gimmick and is committed to creating a clear shopping environment for the home appliance industry. First, is the content really valuable? The so-called "hardware" and "content" are originally the standard configuration of the TV and are the embodiment of the basic functions of "TV watching". However, some manufacturers have to use the hype term to separate content from the hardware and realize huge profits from the content. The hype of "hardware free" is actually to make up for the profits of TV hardware through the profits. Everyone is also very clear that the profits of flat-panel TVs are very low, and some manufacturers have created “content†gimmicks to induce consumers to ignore hardware and also realize huge profits. This can be considered a good marketing case, but it is an irresponsible attitude for our consumers. Smart TVs have their own video background. Starting from the purchase of TV, the video background resources will be updated over time, so there is no need to pay any fees. For some TV manufacturers, the cost of the purchase and the overall cost of our customers in the process of use are different, and even very different. Because there are always unquantifiable "content" resources, consumers are gradually induced to purchase. The "free" trap will only get deeper and deeper. Second, is the content really high in the minds of consumers? Although it has been shouting for a year that the content is the king, the answer given by the market in 2015 is probably to disappoint certain manufacturers. The following is the percentage of consumers' attention to various aspects of flat-panel television products in the 2015 AVC data. It can be clearly seen on the map that in the big data of flat-panel televisions, the attention of television content is only 2%, which is to say from another angle: The content of television is not advertised by the manufacturers and what our consumers think. important. Of course, there is no content for smart TVs now? Or is there little content? Today's smart TVs are based on film and television, and the television's own video resources are not necessarily less than some resources that need to be purchased. For example: Skyworth’s leading brand Skyworth has reached a multi-faceted strategic cooperation relationship with excellent friends, iQIYI, and Tencent. In smart TV, hardware and content have achieved a perfect combination. Third, does the "hardware" free of money really save money? After carefully reviewing their price algorithm, even if they do not consider future membership renewals, they are surprised to find that the final transaction price is not necessarily cheap! 50-inch 2K smart TV, the event's final transaction price was 2450 yuan; 55-inch 4K smart TV, the event's final transaction price was 3470 yuan; ...... In flat-panel TVs, Skyworth, which has been known as the leading brand of color TVs for high-end products, has also given shock prices on April 12th: The price of a 50-inch 2K smart TV 50S9 equipped with excellent friends and pop music is 2399 yuan; The price of a 55-inch 4K ultra-high-definition smart TV equipped with iQiyi's film and television background is RMB 3199 (probably lower). April 12 Skyworth Brand Day, Jingdong Suning Tmall Gome and other major e-commerce platforms. As a rational consumer, I just want to say that what I need is an original video resource TV, rather than a gimmick.
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