July 18 news, according to 9to5Mac reported that Apple's former creative director Hugh Dubli (Hugh Dubberly) believes that in the post-Steve Jobs (Steve Jobs) era, Apple is in danger of being overtaken by Samsung. Not so much that Samsung has become better. It would be better to say that Apple has changed fundamentally. The era of Jobs is over.

Duboli commented on the two companies. He also served as a member of Samsung Global Design Advisory Committee. Duboli’s point of view also received support from analysts who believe that it is not important whether Apple will embed the Touch ID sensor into the iPhone 8's display, because design alone is not enough to surpass Samsung.

Apple will launch its 10-year iPhone this fall, hoping to impress people, and the Samsung Galaxy S8 is also seeking higher standards. Analysts said that for Apple, in order to surpass Samsung in design, it needs new unique features, such as the fingerprint sensor under the display rather than the physical home button, this design may help Apple continue to lead Samsung.

The design of the Galaxy S8 has become slimmer and has eliminated most of the borders around the monitor. Many people believe that this streamlined design has actually helped Samsung beat the Apple iPhone for the first time. The Consumer Report's evaluation of the Galaxy S8 is higher than the iPhone 7, in part because of this. Of course, this compares the iPhone last year with Samsung’s flagship phone this year.

It is said that in terms of procurement, design plays a more important role, because at least a certain degree of technological development has been achieved. Charles L. Mauro, president of MauroNewMedia, a product design research firm that once served as an advisor to Apple and Samsung, said that the appearance of smartphones accounts for about half of the consumer's buying decisions, and this assessment takes only one second. The clock can be completed. Morrow said that peer-reviewed research reveals that the impact of aesthetic issues far outweighs previous observations, as older surveys have shown that the appearance of mobile phones only affected 7% of purchases.

However, recent data suggests that the outlook for the Galaxy S8 may not be so optimistic. Analysts recently estimated that compared with the same period of last year, Samsung’s flagship smartphone sales were actually lower than the Galaxy S7. Samsung said in the statement that the company may have more time to increase sales, although the large-scale production of the iPhone 8 will not reach the expected level until November. (small)

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