Since last year, Harbin, Heilongjiang and the province's powerful dealers have been “recruiting the horsesâ€. Excellent guides, managers, salesmen and installers have gradually become the “sweet†in the talent market. This situation has become more prominent this year. For example, the Harbin Qianli Operation Center is currently recruiting excellent store managers, shopping guides, salesmen, and installers at high salaries. What happened to the dealer? With such questions, the reporter found through investigation that the dealers in the lighting and lighting industry are undergoing qualitative changes.
First, the dealer's competitive awareness is improving fast.
1. The choice of brand is more demanding.
When a dealer wants to operate a brand, he will conduct a comprehensive inspection of the brand he wants to operate, as far as the direction of the company's development, the operation mode of the market operation and the implementation of specific plans, as small as the specific work performance of the employees and the company. Cultural concepts, etc., therefore, choosing a brand often visits the company three times and five times to understand the business philosophy and operation of the company. After agreeing with the enterprise and getting the corresponding support and recognition from the enterprise, it is determined to let go.
2. Seeking for high-quality talents.
In the lighting industry, retail sales account for a large proportion of sales. This part of the output value is directly generated by the shopping guide, but many shopping guides are not very familiar with the product itself, do not understand the shopping guide skills, can not grasp the consumer shopping psychology, professional Poor sex, the guide buyers generally have not received professional training, and there is no professional courses to learn, the quality and professionalism of sales guides need to be improved. Therefore, some of the better local sales guides naturally become the target of dealers to dig their feet. Others such as good store managers and excellent installers are equally tight.
3. Try to improve the image of the storefront terminal.
Judging from the overall market of Heilongjiang Province, the era of lighting and lighting dealers' past products has disappeared, and the storefronts that pay attention to experience and focus on decoration are everywhere. For example, Daqing City Changchun lighting, its store decoration design and product display have been carefully conceived, and each photo is accompanied by a real photo description, so that consumers can more easily understand the product characteristics.
4. Attach great importance to after-sales service.
The task of the former lighting installer was to turn on the lights, but now they are called installers. They not only complete the installation of the lights, but also explain the correct use and daily maintenance of the lights. More and more businesses are using computers to manage customer data and conduct after-sales tracking services for customers.
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