InContext Solutions, a global company that provides virtual reality solutions for retailers and manufacturers, today announced its VR integration for the flagship ShopperMX. After integrating ShopperMX into the head, retailers and brands can more easily watch and present new retail concepts in a fully immersive VR environment and collaborate with each other.

InContext Solutions said that with the cloud-based enterprise SaaS platform ShooperMX, retailers and manufacturers can build, visualize and test in-store concepts in ultra-realistic retail simulations. The integration of VR heads-up allows brands and retail teams to evaluate concept ideas in Shooper MX, and then with VR head-ups such as Oculus Rift, users can visualize data in a fully immersive VR environment with ShopperMX HIVE (Hi-Immersion Virtual Experience).

Headhunting also promotes immersive external collaboration between retailers and brands. For example, a consumer goods manufacturer can present their concepts to retailers via VR headsets on the ShopperMX platform, providing a more immersive, more tangible experience, allowing retailers to visualize data in a whole new way, substituting for consumers. The identity to judge the concept of the performance in the real world.

The addition of VR headers further enriches the core features of ShopperMX:

· More meaningful collaboration in new in-store concepts

· Provides the most realistic environment for browsing new retail concepts, without the added cost and hassles in the real world

· Brought more attractive virtual reality simulations for planning and presentation

· A competitive advantage that helps to further reduce costs and speed up processes related to planning, design and implementation

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