On August 31, Beijing time, an "Eye-Wide Sharp 8K Eco-Prelude" was held in Shanghai, China.

In addition to Sharp's first consumer-grade 8K TV - Sharp's defiance of AQUOS 8K TV in Shanghai, Taiwan, Japan, and Berlin, Germany, it also includes the Sharp Tmall Super Brand Day, 8K Cross-border Forum. And Sharp 8K ecological conference, and as one of Sharp's most important core strategies, 8K Ecology is formally integrated with the global market under the Foxconn Group's empowerment. With the application of 8K images, 8K will bring a new brand to the human lifestyle. annotation.

(Formally announced that it will build an 8k ecosystem)

The world's first consumer-grade 8K TV enters the market to accelerate the 8K ecological landing

The color TV industry has entered the era of high-level competition driven by technology as its core. While competitors are still paralyzed in other display technologies, Sharp's core accumulation in the 8K display area has been very impressive. The world’s first consumer-grade 8K TV, Yao’s debut, not only means that 8K technology has officially entered the civilian market, but also accelerates the 8K ecology and promotes the wisdom and digitalization of people’s daily life and industrial production and life. "The emergence of true 8K technology has made me very excited. I think 8K TV and display technology may open up a huge market for future consumer electronics," said Xiong Shongge, chairman of IDG Capital Global.

(IDG Capital Global Chairman Xiong Shongge)

As an important part of Sharp 8K's global eco-system, Sharp defies AQUOS's 8K TVs to achieve the brilliant future ahead of consumers and demonstrates the great potential of 8K technology. In the 8K cross-border forum that day, 8K technology will be applied to a wider area in the future, such as precision industrial manufacturing, audio-visual life, medical care, and education. It has also become the consensus of the forum participants. In the vision of Foxconn and Sharp, 8K will comprehensively reform the lifestyle of human society in various fields. The 8K ecology is based on the entire industry from content to broadcasting. At the 8K ecological conference on the day, Sharp officially announced the 8K eco-industry, shooting from the upstream 8K source to 8K content editing, storage and transmission, and finally the 8K content playback. Form a complete industrial chain. "Today is an important moment for Foxconn Sharp to build the entire 8K ecosystem. Sharp is doing the entire 8K ecology and is the integration of the entire 8K ecological chain." Dr. Chen Zhenguo, vice president of Foxconn Technology Group, said.

(Dr. Chen Zhenuo, Vice President, Foxconn Technology Group)

Through Foxconn's strong capital chain to implement, and the conference site also announced that Sharp will participate in the construction of Shenzhen 2017 annual major project - Foxconn Luhu Global Future Display Technology and Innovation Application R & D Center, through the future in the base of the 8K + 5G The actual application of R&D further consolidates the shortcomings of 8K TV in content.

(The Foxconn Luhu Global Future Display Technology and Innovation Application R&D Center has become a major project in Shenzhen in 2017)

For Foxconn and Sharp, 8K imagery is not only the cornerstone of China's manufacturing of 2025, but also the key to improving the future of humankind. In the process of upgrading the industry chain, both Foxconn and Sharp have already made sufficient preparations for the arrival of the 8K era. The hardware, technology, and capital reserves will accelerate the arrival of the 8K era. When the 8K ecology is gradually shaped, people's social life will change greatly in the future. Through 8K+5G technology, Foxconn and Sharp hope to reshape people's work life, education life, entertainment life, family social life, safe life, healthy life, property purchase transaction life, and environmental protection automobile life. With the performance of 8K ultra-fine picture quality, in the future, whether it is basic video calls, online shopping or even real-time traffic big data, it will break through the limitations of existing technologies and break the real and virtual boundaries between people and the Internet.

Seeing an eye-opener sharply despises AQUOS 8K TV to create an audio-visual feast

(8K new conference site)

Sharp's China-listed Sharp despise the AQUOS8K TV model LCD-70SX970A, which inherits the classic design of the Sharp TV in terms of appearance. In addition, Foxconn has created a powerful manufacturing process, and the AQUOS 8K TV model presents a front-end image. AQUOS 8K TV frame, underside decoration and base use aviation aluminum aluminum metal, using drawing, cutting, polishing process, to bring the metal edge texture to the TV. The innovative column SoundBar is made of metal netting material. It is stamped and polished to polish the matte finish. The 45 degree deflection is like a sword ridge. For example, multi-layered clip steel patterns forged out of layers show high-end qualities visually. The unique column SoundBar has 3 built-in loudspeakers, plus 4 high-power loudspeakers on the back of the fuselage that use a rear bass expansion opening design, allowing the bass to dive deeper, plus the sonic hedge dampening design to achieve a wide range of sound effects, forming a front and rear surround Sound field performance, with YAMAHA Audio Engine and DTS 2.0 technology, can also achieve home theater effects without the need for professional audio.

At the image quality level, under the 8K Ultra HD certification issued by the Ministry of Industry and Information Technology under the 8K Ultra HD certification, with the true 8K resolution panel blessing, the objects to be photographed appear as if they were present before, reproducing the true telepresence and extending human recognition of the smallest features. know. Coupled with Sharp's three major ace-quality technology, it is presented as a super-clear visual feast, opening your eyes. Sharp has a unique new generation of color technology and a newly developed direct backlight area control system, bringing bright colors and deep dark colors. At the same time, it is fully compatible with Dolby Vision HDR imaging technology and BDA-HDR imaging technology, so that the TV can provide a higher dynamic, greater brightness image, with high-brightness direct backlight, automatic adjustment, rendering each frame brightness, improve contrast, reproduction The depth, sharpness, and texture of the landscape provide unparalleled imagery and immersive immersion. In addition, Sharp's environmentally friendly, non-toxic wide color gamut eliminates the use of carcinogenic cadmium volatilization quantum chromogenic materials and blue light backlighting, and achieves a high ratio color gamut with phosphor molecular technology, featuring high saturation, accurate hue, and natural lightness. Reproduce sharp and true images, bring a new visual experience, and bring new choices to the current rising quality of consumption.

To seize the father of the 8K market advance LCD LCD login Tmall Super product for consumers to bring the best experience

In the highly competitive market in the future, consumption upgrade will become the main theme. How to bring better products to consumers and support consumers to change machines will also become a topic for every practitioner to ponder. In the day of the Sharp Tmall Super Brand Day event, Sharp and Tmall will work together to provide consumers with a better quality of life on the basis of their own brands, and establish audiovisual life trends.

(Yuan Xuezhi, Chief Marketing Officer, Foxconn Technology Group)

As we all know, Tmall has a huge amount of user data, mature artificial intelligence application technology, and many years of operating experience and resource accumulation, which provides a strong and comprehensive infrastructure for Tmall Super Brand. At the meeting, Sharp said that joining Tmall Super Brand Day is an important part of Sharp's brand communication strategy and layout of 8K TV marketing. Relying on Tmall's powerful platform strength, it will help Sharp to make more accurate products for consumers. Services to improve the shopping experience and improve operational efficiency. Tmall executives attending the event also stated that with the continuous upgrading of consumption upgrades, quality, personalization, and enjoyment are becoming the three major characteristics of China's resident consumption upgrade, and high-end brands are increasingly receiving more and more consumers. Sought after. Sharp's joining will provide consumers with more quality home life solutions in the Tmall Super Brand Day event. The cooperation between the two parties can be said to be a trump card, and will surely create new brilliance.

Sharp selected Tmall Super Product as a brand communication strategy and layout Sharp's defiance of AQUOS 8K TV's future marketing upgrade method is also a well thought-out process. Sharp is committed to innovative product technology, relying on Tmall platform's powerful traffic entry and resources. Advantages, whether it is in the pre-promotion, or the new release of 8K TV, the star manager to help out, etc., have achieved good results on the stage of Tmall Super Brand Day, the new marketing model jointly explored by both parties will fully show The charm of smart home life centered on 8K helps boost consumption.

(At the conference, the guests were attracted by 8K new TVs)

At the moment, China's consumption upgrade is at a critical turning point in its development. The degree of product innovation, the extent of quality improvement, and the rich experience of shopping experience all determine the speed of market development, and even the decline and prosperity. Relying on Foxconn's ecological layout in the industrial chain, and taking advantage of the Tmall Super Brand Day event, Sharp brings the best products to consumers while also bringing great changes to the life of the general public. This is the first time to release consumer-grade 8K TVs and complete. 8K Ecology is Sharp's commitment to consumers and will enable more people to enjoy "ideal life" and unlock a good quality of life.

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