Industry Forecast 2012 or become Blu-ray Market Outbreak

With the upsurge of 3D waves, the Blu-ray market may break the limit and grow strongly. According to industry forecasts, 2012 may be the year of the Blu-ray market.

According to AVC data, sales of 3D TVs in 2011 were around 4.8 million units, with a market share of 20%-25%. The 3D channel will be piloted during New Year's Day and will quickly boost 3D TVs to become the mainstream of future consumer markets. The Blu-ray market, with its 3D market as an important support, will also take a ride and usher in a period of strong growth.

At present, the rigid demand for Blu-ray products from domestic consumers is not obvious. However, Zuo Weiming, Marketing Manager of Beijing Hualu North Electronics Co., Ltd. believes that with the introduction of 3D and 3D as the standard for Blu-ray, “how much 3D is there will be a lot of 3D Blu-ray.” Even if it takes time to replace the DVD, China's Blu-ray market has released a positive signal in 2012.

In addition, the price factor is also a major boost. According to data released by the Blu-ray Disc Association recently, the price of 2D Blu-ray players has dropped to 600 yuan in 2011, and 3D Blu-ray players will also drop to less than RMB 1,000 during the Spring Festival. In 2012, they may continue to decline, gradually approaching that of ordinary DVD players. price.

The delay in the opening of the Blu-ray market has a great relationship with the previous high prices.

However, Zhao Guizhi, chairman of the Panasonic China Standardization and Cooperation Center and chairman of the Blu-ray Disc Association’s China Promotion Group, said that local companies in the Blu-ray market are rapidly rising. With these local companies taking prices to a low point, the price of Blu-ray products is no longer It is the threshold of popularity.

The fall in prices echoes the leaps and bounds of technology and the increasingly rich content. In 2011, China’s Blu-ray market had breakthroughs in technology and content. In 2012, the network function will be the biggest attraction for Blu-ray products, and will help Blu-ray's popularity.

Zuo Weiming stated that Hualu has obtained the first authorization from CNTV and launched the first series of Internet Blu-ray HD products. After users connect to the network, they can enjoy the online play of any genuine high-definition program content of CNTV, anytime on demand or any download and playback of related services.

In this age when content is king, to seize market share, we must offer dishes that satisfy the appetites of consumers and provide consumers with more choices. The emergence of Internet Blu-ray high-definition products will make the domestic high-definition market face reshuffle.