With the recent two years of CES's virtual reality (VR) and Augmented Reality (AR) as the focus of the exhibition, the industry is also committed to improving the related devices and technical shortcomings, and prompted VR / AR to start from the hot topic On the implementation level, it can be said that VR/AR has stabilized its foundation for future development and has truly become a "red sky" application technology. At this year's Consumer Electronics Show (CES), the protagonist of the show was surrounded by artificial intelligence (AI). However, virtual reality (VR) and augmented reality (AR) were also the focus of the conference. According to TrendForce, the market research organization, the VR and AR related devices or content exhibited at CES 2016 are mostly aimed at “scraping topicsâ€; the focus of this year's exhibitors has turned to the implementation level. In fact, when VR and AR were once again mentioned by the industry, there was a more conservative statement - perhaps VR or AR is still a small thunder and a small rain, it is likely that the boom will be quiet again. However, as CES has focused on VR and AR in the past two years, the industry is also committed to improving the shortcomings of related devices and technologies, and has prompted VR/AR to move from a hot topic to a practical level, such as extending from gaming applications. To travel, work, logistics, drone video connection and other fields. It can be said that VR/AR has stabilized its foundation for future development and has truly become a "red sky" application technology. Hakan Cervell, general manager of Ericsson, Taiwan, quoted the company's Consumer Behavior Research Office's survey "Top Ten Consumer Trends 2017" report that 2017 artificial intelligence will be ubiquitous and personalized AR Applications will spring up and are no longer limited to gaming. In addition, AR and VR will gradually come out of the helmet to experience and use the boundaries, to achieve more interactive realm (MR) with the real world. . According to the "Top Ten Consumer Trends 2017" report, He Keshen's focus on this year's CES exhibition will also be the prediction of the new device and usage scenarios of VR and AR. It can be seen that consumers have similar applications for VR and AR. Big expectations, acceptance also shifted from gaming applications to other areas. The personalized AR mentioned in the report, from the user's point of view, its application will be more personal security, such as using AR glasses or devices to illuminate the surrounding dark environment, in order to mark and remind the user that it is close to the potential danger; Users also want to be able to change their surroundings through AR technology, or have more choices for new games. In other words, Pokemon Go will not be the only game that integrates people's experience reality. Not only that, but the report also pointed out that consumers believe that VR and AR will have more interaction with the real world in the future, and will also develop integrated reality-related applications. For example, He Keshen, 80% of consumers think that less than three years, AR and VR will be indistinguishable from the real world, and will become as popular as the Internet. And consumers are interested in objects that can interact with VR, such as gloves or shoes. However, what consumers really seek is to integrate reality through VR and AR to make life more colorful, rather than addicted to the illusion provided by VR or AR. In summary, consumers' acceptance of VR and AR has become higher and higher, and it is no longer that consumers have previously introduced relevant applications to encourage consumers to "accept". For the needs of consumers, related hardware or content suppliers will also have traces to develop products that are more in line with consumer expectations, and promote the development of VR and AR industry to a higher level.
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