LED lighting led the lighting industry reform and reshuffle

With the rapid economic development, China's lighting lighting market has good prospects, home lighting industry will truly turn from the era of lighting to the lighting era. With the rapid growth of LED lighting industry, many lighting companies have entered the field of LED lighting. High-tech, large-scale investment, and the post-era trend of the LED lighting market, if blind investment in the LED lighting market, the consequences will be very serious. Although after many years of development, the lighting industry has already formed a professional and systematic logistics system and a modern e-commerce platform. For most lighting companies, creating lighting brands and expanding the market scale has become an inevitable form of rapid development of the lighting industry.

However, under the background of severe homogeneity of products and weakening of regional differentiation, the lighting industry is currently at the forefront of change and reshuffling. How can we seize the opportunity to become an important prerequisite for the development of lighting.

Under the background of severe product homogeneity and weakening of regional differentiation, the lighting industry is currently at the forefront of change and reshuffling. How can we seize the opportunity to become an important prerequisite for the development of lighting. Lighting industry marketing model development more than 20 years ago, do light people use the marketing of this most primitive marketing methods, will make a lamp into an industry. For more than 20 years, the lighting industry has grown bigger and bigger, marketing tools have become more sophisticated, the sales network has become wider and wider, and the channels have been built deeper and deeper.

With products, with LOGO, these can not be a brand. The understanding of the brand can be based on the people’s view of the product and the place where the product is measured in the hearts of the people. A successful brand is part of the subconscious. If a product can become an instinctive form of awareness for consumer alarm clocks, the future of the product must be broad. The same is true of lamps. With the rapid development of the industry, the homogenization of products is serious, and the number of companies is rapidly increasing, which results in a large market share for each company. At this time, most business owners began to consider: how can we do more and sell more than others, and this will enter the stage of channel competition.

According to the survey, most household lighting consumption accounts for 10% of renovation costs, which means that lighting consumption is becoming more and more popular along with fashion home. Personalized decoration, high-end furniture, modern appliances, let people feel more at home leisure, entertainment and learning pleasure. Diverse lifestyles, people more appreciate the warm and romantic light food and wine. Home lighting has become a new lifestyle in home fashion, but after-sales service has become an important issue for consumers. The lighting market seems never to get rid of after-sales service problems. This is mainly due to the imitating nature of some medium and low-end products, and the impact of discounted prices, etc., has caused the lighting industry market to be quite chaotic. It can be seen that the after-sale problem of lamps and lanterns is an important factor affecting the development of the lamps and must not be overlooked.

In addition, of course, in the “big fight era” of home lighting, active marketing can often lead and promote market consumption. Since last year, lighting companies have attracted investment from hundreds of lighting investors through national investment promotion. Through long-term television advertisements and online promotion, they have been persisting in building brands, and the image has helped them rise. For example, diversification of advertising methods to increase the visibility of lamps. From a certain perspective, it is a measure of economic development. Because ubiquitous advertising allows people to consume within a "short period," and promote the active market economy.