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Recently, Shenzhen Green Green recently, Shenzhen Green Semiconductor Lighting Co., Ltd. announced its high-profile expansion into the Zhejiang market. This is the largest flat-panel manufacturer in China. Why come to Zhejiang, where LED companies gather?
Recently, Shenzhen Green Semiconductor Lighting Co., Ltd. announced its high-profile expansion into the Zhejiang market. This is the largest flat-panel manufacturer in China. Why come to Zhejiang, where LED companies gather?
Homogeneous and competitive companies focus on “segment marketâ€
“Our sub-brand 'Xi Bai Nian' is positioned in the 'clothing lighting expert', this time entering the Hangzhou market, we also chose to open a specialty store on the canal side of the main city of Hangzhou.†Chen Baodong, general manager of Shenzhen Green Semiconductor Lighting Co., Ltd. Tell the reporter that this time entering Hangzhou is well prepared, especially to open up a new blue ocean in the “segment marketâ€.
It is understood that the National Semiconductor Development and Reform Commission issued the "Semiconductor Lighting Energy Conservation Industry Plan", which proposes that by 2015, all incandescent lamps of 60W or more will be eliminated; the output value of LED lighting energy-saving industry will increase by about 30% annually, reaching 450 billion yuan in 2015.
“The plan clearly proposes to give priority to the promotion of indoor commercial lighting products and systems. I think that in 2013, the LED industry as a whole will stabilize and rebound.†Chen Baodong said that the future market structure will undergo dramatic and profound changes. In the past, relying on extensive investment, extensive The good days of profitable business will never return, and the market will enter the stage of “intensive farming†in the future.
Chen Baodong said that the positioning of products in "clothing lighting experts" is also based on this consideration. "In fact, many people will wonder why we want to specialize in clothing lighting. In the current commercial lighting market, clothing lighting accounts for 60% of the total. Office lighting accounts for about 20% of the market. Whoever seized the opportunity of the two major markets of clothing lighting and office lighting has established his position in the LED lighting market." Chen Baodong said.
Hangzhou old brand Hongyan Electric also said that it is necessary to share the same route. The relevant person in charge of the company said that in order to avoid competition with the industry, Hongyan is focusing on the concept of "smart lighting". "We are providing customers with system lighting solutions, such as LED office lighting, we will make LED according to the office lighting. The lighting system intelligently adjusts the light, such as strong daylight, the LED light will automatically dim, pull the curtains or night, and the light is another effect."
“Just staying in a light bulb product is easy to fall into a homogenous price competition.†The person in charge said that such a model has also been recognized by the market. “There are so many orders from business offices, school conference rooms, etc.â€
Zhejiang LED market industry chain supporting the industry is optimistic about this year's market
According to relevant experts, the scale of LED industry in Guangdong and Zhejiang ranks first and second in China respectively. Why do Shenzhen enterprises want to come to Hangzhou to share a piece of cake?
According to the data released by the High-tech LED Industry Research Institute, in 2012, 726 LED companies in Zhejiang achieved a total sales of 22.94 billion yuan, and the national LED industry output value reached 205.9 billion yuan. Zhejiang LED industry accounts for more than 10% of the country.
“However, there are not many enterprises in Zhejiang LED industry with a production value of over 100 million yuan.†Zhang Hongbiao, research director of the High-tech LED Industry Research Institute, said that China has entered the “Warring States era†of LED lighting. “The LED application market is chaotic, the products are uneven, and the price The competition is fierce, and the level of technology is far from wide."
"At present, LED enterprises in Zhejiang are basically doing a certain part of the industrial chain. Most of them stay in the upstream manufacturing stage. There are fewer companies that can complete the complete industrial chain, so mature terminal enterprises are still very marketable." Chen Baodong said. In the next three to five years, the LED lighting market will change.
"We feel that the LED market space is still very large. Last year's sales performance has increased five times compared with the previous year. It is expected to double at least this year." Hongyan Electric said.
"We are focusing on LED driver power. From the situation of our downstream companies, the overall market was not particularly good last year, but this year's orders have picked up." Mr. Yu, assistant general manager of Infineon Electronics Co., Ltd. said.
In an interview with reporters, Dianhua Long, a business model researcher at Tsinghua University, said that 2013 will be a key stage for LED companies to seize the market. The next LED market will eliminate a number of enterprises, and the leading companies will begin to shape in three years. Color Semiconductor Lighting Co., Ltd. announced its high-profile expansion into the Zhejiang market. This is the largest flat-panel manufacturer in China. Why come to Zhejiang, where LED companies gather?
Homogeneous and competitive companies focus on “segment marketâ€
“Our sub-brand 'Xi Bai Nian' is positioned in the 'clothing lighting expert', this time entering the Hangzhou market, we also chose to open a specialty store on the canal side of the main city of Hangzhou.†Chen Baodong, general manager of Shenzhen Green Semiconductor Lighting Co., Ltd. Tell the reporter that this time entering Hangzhou is well prepared, especially to open up a new blue ocean in the “segment marketâ€.
It is understood that the National Semiconductor Development and Reform Commission issued the "Semiconductor Lighting Energy Conservation Industry Plan", which proposes that by 2015, all incandescent lamps of 60W or more will be eliminated; the output value of LED lighting energy-saving industry will increase by about 30% annually, reaching 450 billion yuan in 2015.
“The plan clearly proposes to give priority to the promotion of indoor commercial lighting products and systems. I think that in 2013, the LED industry as a whole will stabilize and rebound.†Chen Baodong said that the future market structure will undergo dramatic and profound changes. In the past, relying on extensive investment, extensive The good days of profitable business will never return, and the market will enter the stage of “intensive farming†in the future.
Chen Baodong said that the positioning of products in "clothing lighting experts" is also based on this consideration. "In fact, many people will wonder why we want to specialize in clothing lighting. In the current commercial lighting market, clothing lighting accounts for 60% of the total. Office lighting accounts for about 20% of the market. Whoever seized the opportunity of the two major markets of clothing lighting and office lighting has established his position in the LED lighting market." Chen Baodong said.
Hangzhou old brand Hongyan Electric also said that it is necessary to share the same route. The relevant person in charge of the company said that in order to avoid competition with the industry, Hongyan is focusing on the concept of "smart lighting". "We are providing customers with system lighting solutions, such as LED office lighting, we will make LED according to the office lighting. The lighting system intelligently adjusts the light, such as strong daylight, the LED light will automatically dim, pull the curtains or night, and the light is another effect."
“Just staying in a light bulb product is easy to fall into a homogenous price competition.†The person in charge said that such a model has also been recognized by the market. “There are so many orders from business offices, school conference rooms, etc.â€
Zhejiang LED market industry chain supporting the industry is optimistic about this year's market
According to relevant experts, the scale of LED industry in Guangdong and Zhejiang ranks first and second in China respectively. Why do Shenzhen enterprises want to come to Hangzhou to share a piece of cake?
According to the data released by the High-tech LED Industry Research Institute, in 2012, 726 LED companies in Zhejiang achieved a total sales of 22.94 billion yuan, and the national LED industry output value reached 205.9 billion yuan. Zhejiang LED industry accounts for more than 10% of the country.
“However, there are not many enterprises in Zhejiang LED industry with a production value of over 100 million yuan.†Zhang Hongbiao, research director of the High-tech LED Industry Research Institute, said that China has entered the “Warring States era†of LED lighting. “The LED application market is chaotic, the products are uneven, and the price The competition is fierce, and the level of technology is far from wide."
"At present, LED enterprises in Zhejiang are basically doing a certain part of the industrial chain. Most of them stay in the upstream manufacturing stage. There are fewer companies that can complete the complete industrial chain, so mature terminal enterprises are still very marketable." Chen Baodong said. In the next three to five years, the LED lighting market will change.
"We feel that the LED market space is still very large. Last year's sales performance has increased five times compared with the previous year. It is expected to double at least this year." Hongyan Electric said.
"We are focusing on LED driver power. From the situation of our downstream companies, the overall market was not particularly good last year, but this year's orders have picked up." Mr. Yu, assistant general manager of Infineon Electronics Co., Ltd. said.
In an interview with reporters, Dianhua Long, a business model researcher at Tsinghua University, said that 2013 will be a key stage for LED companies to seize the market. The next LED market will eliminate a number of enterprises, and the leading companies will begin to shape in three years.