The color TV industry will enter the era of Ultra HD in 2013

When talking about the prospects for the development of the television industry in 2013, Vice President and Secretary-General Bai Weimin of the China Electronic Camera Association said that with the return of TV as a family entertainment center in 2013, consumer demand for television has become increasingly clear. , that is, "high-quality audio-visual enjoyment, sophisticated appearance design, and smart application of products. If the home appliance industry "smart TV" in 2012 is the hottest, then by 2013, there is no doubt that "ultra-high-definition UD TV" "Big board living room TV" has become the mainstream trend.

Bai Weimin fully affirmed Konka’s global launch of the full range of six-core ultra-high definition dual-channel cloud TV products. He said that as a leading brand in domestic color TV sets, Konka has been pioneering and striving for excellence under the guidance of “Synchronous Cloud Strategy”. Through the integrated layout of upstream and downstream industry chain resources, and winning with speed, the world’s first full series of six-core ultra-high definition dual-channel cloud TV products not only fully started the new era of six-core color TVs, but also improved the “core” technology. Became the industry’s first and most complete camp of UD TV products, ensuring product and technology leadership.

At the same time, Bai Weimin emphasized that the 9600 series that Konka started and mass-produced had been sold hot for several thousand units. And before the National Day Golden Week last year, Konka's Ultra HD UD products not only had the 84-inch screen flagship models that ranked first in China, but also had 65-inch, 58-inch, and 50-inch models of different sizes. The serialization and full coverage of large-size screens satisfy the best viewing needs of different consumer living rooms. As a result, Konka became the first TV manufacturer in China to launch ultra-high definition series of products, and it was the first camp to create the ultra high-definition TV product line. This will not only fully enhance Konka's brand competitiveness in the color TV market, but also Leading the new era of ultra-high-definition television in China, highlighting the power of Chinese brands in the upgrading of the global color TV industry.

Then, Bai Weimin analyzed from the external business environment that "2013 opportunities and challenges coexist." The explanation is that at present, the global color TV division by brand and origin, mainly composed of China, Japan and South Korea three major sections, the three major sections accounted for more than 95% of the world's total output of color TV. It is expected that 2013 will still be the year for the adjustment of Japanese home appliance companies. Technically, although Matsushita, Sony, and other companies have all made a transition to OLEDs, it is impossible to form scale sales in the short term and UD becomes the mainstream. Faced with the favorable situation in this market, domestic brands are like Konka and are brave to innovate; through the combination of creativity and initiative, they actively take the initiative to grasp the market consumer demand, integrate the real needs of consumers into our products, and control the market rhythm. , to promote domestic brands into a new round of rapid growth.

Finally, Bai Weimin concluded that with the launch of the national "12th Five-Year Plan" strategy, China's color TV industry has entered a new cycle of deep structural adjustment and will show a rapid and steady development in the future. Konka is precisely the pulse of consumer demand for product enhancements, to provide consumers with more perfect audio-visual enjoyment, China's color TV industry will stride into the era of large-scale ultra-high-definition UD, leading the industry "nuclear" upgrade, launched 2013 UD TV The top-selling guns in the market.