At this year's Guangzhou Guangya Exhibition, many companies have appeared on the market, and Lake is one of them. It has a new image and a new product shining all over the venue, attracting a lot of attention inside and outside the industry, especially at the exhibition attracted many foreign businessmen. At the scene, a number of customers from the United Kingdom, Spain, Germany, Chile, Thailand, Malaysia and other countries and regions signed a cooperation agreement with Lake. The subsequent Hangzhou New Product Promotion and Merchants Association opened the eyes of the industry. Many people in the industry know the name of Huang Rongqi, but he has seen him not much. He only knows that he sold lights for five years and set up factories for five years, but no one knows how he walked over the road ten years ago. And what kind of inspiration does he have for us? With such doubts, the reporter and Huang Rongzhen made a long talk.
Go upstream and start business again
Huang Rongqi used to be a dealer in Hangzhou. He spent five years working on the business very well. It can be said that his sales at that time were already reaching the limit with the dealers.
As a dealer, it is inevitable that it will be subject to the constraints of the manufacturers. Of course, manufacturers will also be restricted by the merchants. As far as China's current market conditions are concerned, the constraints of manufacturers are still in a dominant position. However, Huang Rongzhen is not satisfied with giving agents products. He believes that after the business develops to a certain extent, he can start to take his own path, instead of relying solely on the manufacturers to survive. In the five years of representing other enterprise products, he has accumulated rich practical operations in the grasp of market demand, sales channel management, etc., and also accumulated sufficient capital and mature marketing network. In 2002, when all of this was mature, he stepped up the lighting industry chain and created his own production enterprise, today's Leike Lighting, and started his second venture to shape and operate his own brand. the road.
When talking about why he set up his own factory at the time, Huang Rongzhen mentioned two points, one is the responsibility to the society, and the other is to reflect the personal value and brand value.
Huang Rongxi said that as a dealer, his responsibility to society is far less strong than his own brand. As a dealer, you only need to manage your storefront. As a manufacturer, the responsibility to the society is much more important. Even from a small point of view, if a brand develops to a certain extent, the number of employees in the company will reach a certain level. The number of employees who support these employees at this time has become the main social responsibility of the company, and at this point, Lake is far from being comparable to the dealers.
In addition, he also considered the factor of brand value. To do business, at most a local brand, but to be a manufacturer, but can achieve national brands and even world brands, and brand can not only reflect personal value, but also reflect a person's responsibility to society. Combining various factors, Huang Rongzhen finally decided to go to Nanhai to set up a factory and start his own brand - Lake.
"Of course, I am not blindly setting up a factory. I have already laid the board before setting up the factory. At that time, I had several stores in the country. These stores were not closed because I came to set up factories, and we were just established. At that time, I realized the operation across the five provinces. I can say that I produced the products for my own storefront, which largely avoided the risks.†Huang Rongzhen calmly recalled the situation at that time.
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