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After a few years of Lenovo TV, the new Internet brand "17" and new products will be released on May 20. At the same time, Lenovo’s TV business may also operate independently. It is reported that Lenovo’s television management team has stakes. Lenovo denied the news of Lenovo and Ali’s cooperation. The analyst pointed out to reporters that this will... 
After a few years of Lenovo TV, the new Internet brand "17" and new products will be released on May 20. At the same time, Lenovo’s TV business may also operate independently. It is reported that Lenovo’s television management team has stakes. Lenovo denied the news of Lenovo and Ali’s cooperation. Analysts pointed out to reporters that this will mark Lenovo's "secondary departure."
Why do you come first?
Among the "cross-border" people in the color TV industry, Lenovo can be said to be "a big morning and a late set."
In April 2012, Lenovo TV began trial sales in Suning's chain stores. At that time, Lenovo TV had three major channels, including Suning, Gome and other hypermarkets, Taobao, Jingdong, Suning Tesco and other sites, as well as Lenovo 3C stores in large shopping malls.
However, Lenovo's TV was overpriced at the time. Although it was under the banner of smart TV, rich content, and rapid download, its test-market 42-inch LCD TV priced from 6,000 yuan to 8,000 yuan, while the ordinary 42-inch 3D LED LCD TV was only 3,000 yuan. For 4,000 yuan, the price of Legend TV is nearly twice that of traditional TV.
Since 2013, Internet companies such as LeTV and Xiaomi have also entered the arena of smart TVs, and they have continued to set off storms. With the "hardware + content" or "hardware + application" model, the color TV industry will bring new gameplay. In 2014, LeTV sold 1.5 million TVs and millet TVs sold about 300,000 TVs. Lenovo’s TV sales are currently around 200,000 units a year, and its momentum is far weaker than those of latecomers like LeTV and Xiaomi.
Zhang Bing, research director of DisplaySearch China, believes that the reasons for the failure of Lenovo TV in the past were mainly because the product strategy was not clearly defined. The initial price of Lenovo TV is higher than the domestic first-line brand, but there is no characteristic advantage. "Lenovo" brand is good in the IT field, but cannot support such a high premium in the CE (consumer electronics) field, resulting in flat performance of Lenovo TV.
Later, Lenovo TV lowered prices and consumers responded less actively. Actually, as early as LeTV and Xiaomi, Lenovo's TVs played a “fan circleâ€, but they did not play. The online market did not do it. Instead, LeTV and Xiaomi gathered a large number of “musical fans†and “rice powder†online sales. Innovation is high.
Li Yaqin, deputy general manager of Quzhi Consulting, also believes that Lenovo's notebook computer market accounts for 30%, but it does not extend to television. IT is a personal product and TV is a household product. Lenovo’s TV sales had previously been overestimated, and offline channel costs were also high. There was a gap between actual investment and revenue.
The possibility of holding Ali
Recently, Lenovo TV will operate independently and will spread the rumors of its joint venture with Ali.
Xiong Wen, the person in charge of Lenovo TV, told reporters on May 14 that on May 20, “We will release new brands and new products for the smart TV network. The independence of the Lenovo TV business and the rumors of Ali investment. I have no relevant news here.†Lenovo’s spokesperson, Guo Yanyan, also told reporters that this (meaning that Lenovo’s TV business is independent and joint venture with Ali) is rumored that on the 20th it was mainly the release of smart TV new products and new sub-brands.
However, an industry veteran told reporters that Lenovo’s TV will be operated independently. The new company is called “Think Goodâ€. The senior management team will hold shares and operate according to the internet model. But whether or not to cooperate or cooperate with Ali and how to cooperate, still not clear. Another industry veteran also said that Lenovo's TV operations are independent and cooperation with Ali is certain, but it is uncertain whether the joint venture with Ali.
Li Yaqin believes that pushing online sub-brands is a trend, such as Skyworth Coolo, Hisense VIDAA, Konka KKTV, etc. Traditional TV companies are fighting against “cross-border†internet companies in an Internet mode to meet the needs of the online market. Lenovo TV is preparing to push the "17TV" online sub-brand to comply with this trend.
Second, Lenovo wants to get out of the woods. In the past, Lenovo's TV series had been in the Lenovo Digital Home Business Unit (MIDH) for three to four years. However, sales volume has been slow and consumer acceptance has been poor. "Lenovo TV has greater intentions." Li Yaqin said, so we must tactical adjustments, independence, the team holds shares, operate in an Internet-based way, and accelerate market response.
Zhang Bing analyzed that Lenovo TV's cooperation with Ali is not impossible. Previously, Ali cooperated with Konka, Haier, Skyworth and others. There are several ways to play it: First, Ali is the world's largest online sales platform, color TV companies use Ali's platform to sell television; Second, cooperation with Ali content, Like Haili’s Ali TV, Ali expands its channels through TV, extending from the PC and mobile phones to the TV. Third, with the Ali OS system, Konka KKTV and Alibaba’s TV use the Ali OS system; Capital-level cooperation.
"If Lenovo TV cooperates with Alibaba, the first two modes of cooperation should be possible. The key is whether to reach cooperation at the capital level. If there is capital cooperation, it is expected that Ali will use his resources to promote Lenovo TV more powerfully."
Wu Chunyong, editor-in-chief of FusionNet, predicts that if Ali cooperates with Lenovo, it will help improve Ali's smart TV ecosystem, and Lenovo will introduce Ali's technology, channels, Alipay and other resources. 
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