Li Yanhong said that Newton, Darwin and Hawking were "Cambridge people" who had a profound influence on him. The most inspiring to him was the famous poet Xu Zhimo and the father of artificial intelligence - Alan Turing (Alan Turing).

Talking about artificial intelligence, Li Yanhong said that artificial intelligence is not a new concept. The word artificial intelligence was created 60 years ago, but it was not until the past 10 years that we realized its importance.

"We have basically experienced three scenarios of the Internet. The first act is the PC Internet era, which dominated for about 15 years. The second act is the so-called mobile Internet era. The growth cycle is only four or five years. Now, we are welcoming. The third act, the era of artificial intelligence. Each scene has its own characteristics, so they also have different iteration speeds." Li Yanhong said.

Li Yanhong believes that the characteristics of these scenes are:

The PC Internet era is highly dependent on the rapid response of software. Traditional software companies generally need at least 6 months to upgrade software, and Internet companies can upgrade software almost continuously;

About five years ago, I began to enter the era of mobile Internet. At this time, software upgrade is no longer an advantage. Establishing my own ecology in an isolated APP is the magic weapon for the mobile Internet era. This is actually one of the important reasons why Baidu is doing O2O. ;

In the third act, the era of artificial intelligence, sound and pictures became a more natural way of expression, so voice interaction and image recognition became more convenient service methods.

Li Yanhong gave many cases in his speech, once again emphasizing the application of artificial intelligence technology such as speech recognition and image recognition in his search and financial services. Li Yanhong said that the accuracy of speech recognition is very high now, and Baidu's accuracy rate can reach 97%.

Finally, he said that in the era of artificial intelligence, everyone will be affected, not only IT companies, from manufacturing to finance, from education to medical care, from tourism to logistics and other industries will face transformation and subversion.

The following is a speech by Li Yanhong at the "Cambridge Famous Lecture Hall":

I am very honored to be able to come to Cambridge to communicate with you. I am very excited. But I came here not just to give a speech, I came to inspire others.

Just like the great people like Isaac Newton, Charles Darwin and Stephen Hawking inspired me. Of course, the biggest inspiration for me is Xu Zhimo. "Gently I am gone, just like I am coming gently." His verses are widely circulated, and they are well known both here and at home. We all remember the poems he wrote in Cambridge.

But this is not the focus today. What's important is that the most inspiring great person for me is Alan Turing, who is the father of modern computer science and artificial intelligence. Therefore, Cambridge is a very special university, and I personally yearn for it. As you know, I spent eight years in the United States, first studying for a master's degree in computer science at the State University of New York at Buffalo, and then working on Wall Street and Silicon Valley. In 1999, I returned to China to create Baidu.

Three changes in the Internet

I think that the Internet has changed dramatically in the past 16 years. We have generally experienced three scenes of the Internet. The first act is the PC Internet era, which dominated for about 15 years. The second act is the so-called mobile Internet era, with a growth cycle of only four or five years. Now, we are welcoming the third act, the era of artificial intelligence. Each scene has its own characteristics, so they also have different iteration speeds.

For example, I believe that the PC Internet era is highly dependent on the rapid response of software. For me, I did grow up in the software age. For traditional software companies, upgrading software usually takes at least 6 months, sometimes even one or two years. So people think that the software industry always takes six months to upgrade the software, but the arrival of the Internet has greatly changed all of this.

We don't need to work for an Internet company like I did in 1997. At the time I worked at Infoseek Search, we started to realize that Internet companies are very different from software companies, especially in terms of iteration efficiency.

Because in the Internet company, we can upgrade the software almost continuously, and can upgrade every day. Once the code and server are upgraded, all users can enjoy these services instantly. This is very different from traditional software companies: they need to release software packages, and users can upgrade to the latest version after six months. Internet companies are different, you can upgrade your servers and software at any time.

For example, Baidu upgrades our services several times a day, which is an ongoing upgrade. But the user may not see it, because the search engine itself does not see any change, it is still displayed every time the question is entered in the search bar. Back in the past 16 years, we can upgrade software several times a day, which is different from the traditional software industry, and this is why most traditional software companies are inferior in the Internet era. This is the PC Internet era.

Establishing ecology is the magic weapon for the era of mobile Internet

About five years ago, I thought the world entered the era of the mobile Internet, the second act of the Internet I said. The mobile Internet era is not just about constantly upgrading software. In fact, software in this era may be upgraded once in 3 months, 2 months, or 1 month. The time is not fixed and there is no law. So, what is the magic weapon for mobile internet? I think it is to build your own ecosystem.

But why is this not the case in the PC field? Because in the PC Internet era, everything is standard in the international market: the protocols are all http, and the markup languages ​​are html. You only need to pay attention to the technology itself, and everything else is ready. All pages are open, you only need to link to the page to get all the content.

But the mobile era is completely different. A lot of content is poured into a large number of apps, but we don't have a good answer. But the good news is that with these apps, you can do more, not just information. The information on the web page is standard information, but for mobile languages, you can even trade on your own mobile phone. Why do we have different behaviors on PCs and mobile internet? This is because, especially for companies like Baidu, we have to serve people's search needs and huge transactions.

In the PC era, users use Baidu's products to get information. But in the mobile era, users expect more, and naturally we need to do more. When a user enters a search request, Baidu search is more competitive, and the user can not only search for information of a certain service, but also directly order the service. Not only can you find service information, but you can also book services directly, eliminating the hassle of switching between apps and search pages. This is different from before. How can we achieve this? It's up to us to build an ecosystem ourselves, because not all apps can be integrated. So we also spent several years to complete these tasks.

In the past few years, we have tried to transform the search function on the PC side into a search service that is more adaptable to the mobile era. In the beginning we just changed the search interface to use smaller windows, adapt to slower network connections and more expensive internet access. But this is not enough. The changes that need to be made go far beyond this. So we started investing in vertical segments such as education, healthcare, automotive, travel, catering and many other important industries. So no matter what the user wants from us, no matter what keywords they enter, we can provide the services they request. At the same time, we are also trying to establish partnerships with many giants in the vertical field to provide the best and smoothest search experience for Baidu search users.

Of course, not only Baidu search, but also Baidu map. Now in China, you can easily book a hotel by opening Baidu map. You can also buy catering at a discounted price on Baidu glutinous rice. In fact, when we launched the function of booking a hotel on Baidu map, we received a lot of orders at once, and most of the orders were scheduled for the hotel of the day.

This is very different from traditional hotel reservations. In the past, you would book online a few days or even weeks in advance. But in the mobile Internet era, people only opened Baidu after arriving at their destination, so they were looking for a nearby hotel. After finding it on Baidu map, it placed the order for the day.

This is a big change. The mobile era will bring more possibilities for us, as well as Internet companies like us. Therefore, in the past few years, we have not only launched many search apps that are more adaptable to the mobile era, but also cooperated with many leading companies in the vertical industry to bring the best O2O experience to users.

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