Displayport Cable
In the simplest terms, DisplayPort cables are designed to provide both audio and video signals via a single cable. They are used to connect displays or monitors to a source device such as a PC or laptop and transmit the outputted audio and video data to the display.
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In recent years, in the process of transforming and transforming China's home appliance companies to create the “second runwayâ€, Hisense TV has taken the lead in creating a new road and successfully achieved the full-scale rise of two strategic markets in China and overseas.
Recently, the international color TV market report issued by the internationally renowned market research institution IHS Group in the first quarter of 2016 shows that Hisense TV from China continues to rank third in the global market with a 6.5% share of shipments. At the same time, under the severe situation in which the downward pressure on the economy and the continuing downturn in the color TV market, Hisense led the rise with a 14% increase in shipments in the first quarter of this year.
According to industry insiders, after replacing Sony for the first time in the world last year to become the third largest in the world, Hisense TV once again secured the top three in the world in the first quarter of this year, indicating that this color TV giant from China has already passed the product technology and market layout in the global market. New strategies in such areas have established relatively stable and reliable differentiated competitive advantages.
Conversely leads global growth
According to the data from IHS, in the world's top five leading companies, Hisense has no suspense to become a “growth king†and has created a new height of corporate development.
In the first quarter of this year, although the global TV market was still in a bottleneck period of growth, China, North America, and Europe achieved year-on-year growth. This also led to the global TV triple-strength, that is, Samsung, LG, and Hisense market competition began to show a polarization trend: from the perspective of shipment share, Samsung and Hisense achieved a year-on-year growth, while LG declined.
It is worth mentioning that, as the only Chinese color TV brand entering the Japanese home appliance market, Hisense’s market share in Japan has surpassed that of the two major Korean brands, achieving a 4.6% share of shipments. In the most discerning Japanese market, Hisense has demonstrated technical and product strength with real results.
At present, apart from the market share of overseas color TVs outside the Chinese market, only Hisense and TCL are among the top 8 Chinese brands. This also shows from a side that, in the face of the fast-paced global color TV industry, Chinese brands led by Hisense have quickly found their own market coordinates in overseas markets, and thus built a “second runway†in the course of business operations in the market. " That is, both China and overseas markets detonated at the same time.
As China's upstart in the global color TV market, it is also the first top brand sponsor from China to establish the European Cup competition in 56 years. Hisense will use the “European Cup†war that was launched in June to compete with Korean brands globally in the brand and technology sectors. The market starts full competition. 
The rise of high-end positive sword
The market competition of enterprises is, in the final analysis, the competition of product forces. The key factor in determining product power is the company’s original technological capabilities. Whether it is the Japanese Sony of the past, South Korea's Samsung, or today's China Hisense, both through the original technology, seeking a "place" in the global market competition.
If we say that the market share of Hisense TV in the first quarter of this year continues to be the third largest in the world and it is an affirmation of its comprehensive operating capability in the global market, then the steady increase in the share and proportion of high-end market such as 4K and large screen marks this. The company's technological innovation capability already has the ability to compete with the top global opponents on the same stage.
In the first quarter of this year, the shipment of Hisense 4K TV reached 10.4%, ranking the top three in the global market. At the same time, in the 50-inch-54-inch product that has the most growth in the global color TV market, Hisense has obtained a global shipment share of 14.5%, which is in close competition with 16% of Samsung, the world's color TV company, and ranks second in the world.
Combing the shipments of Samsung and LG in the first quarter of this year, the dominant products are mainly concentrated at 29 inches and below, and this low-end small-screen product, Hisense, has almost no production. The average size of Hisense TV is 43.8 inches, while that of Samsung is 41.2 inches. From the average television price, Hisense average price of 409 US dollars, only a dollar lower than LG.
In the global high-definition, large-screen and other high-end product markets, Hisense has achieved rapid and tight pressure on Samsung, because Hisense's new strategy of “second track of technological innovation†has been successfully promoted in recent years. In addition to the global LED liquid crystal display technology, Hisense has built two new roads of ULED display technology and laser cinema display technology. It not only realizes the updated iteration of LED display technology, but also completes the OLED display technology beyond.
In March of this year, Hisense ULED super-quality television with world-class display technology was launched in 67 countries around the world. This also fully sounded the new horn of Hisense in the global high-end market, which is in direct competition with Samsung and LG. . 
Multi-point layout system detonates
Looking at the global TV market, it is currently on the cusp of a major transformation and a major transformation. The once "China, Japan and South Korea are three pillars" pattern is rapidly degenerating into a new situation where "China and South Korea are dominating each other". For China's color TV companies headed by Hisense, it is not only pushed by the times to the global competition, but also to the global market.
By building the “second runway†in many key competition systems such as marketing, technological innovation and user experience, Hisense TV has reached the forefront of all Chinese companies in the global market competition. Among them, the most noteworthy and researched is that, under the new layout of China and overseas markets, the UHD display technology and laser theater display technology have created and led the creation of super-quality hardware displays. The platform and the newly upgraded VIDAA intelligent control system have enabled continuous detonation on the “product and service experienceâ€.
Since the beginning of this year, Hisense has continuously improved its user interaction experience, premium content services and ecological operation capabilities, and fully meets the global user experience requirements for television scene attributes. Especially in the content improvement and user interaction of television, Hisense's resources in film, sports, education, games, and shopping are all in the leading position in the industry. Up to now, the number of active users of Hisense's global smart TV has exceeded 18.66 million, of which the number of overseas smart TV users has reached 2.54 million, and the growth momentum is rapid.
