See Intel's Moore's Law

Former Intel CEO Craig Barrett has summed up the meaning of Moore's Law to Intel: "At Intel, Moore's Law is a prophecy that has been self-fulfilling. It is also a strategic plan."

"Let Moore's Law not end" seems to be the responsibility that every generation of Intel must shoulder. Every Intel person is exploring its profound essence. At Intel, Moore's Law is more like a belief and is the driving force behind Intel's continued innovation and active transformation.

Constantly reduce costs, energy consumption, and constantly improve performance, make the appearance more compact, lightweight, provide more powerful and ubiquitous computing capabilities ... Intel has been using innovation as Moore's Law gives new vitality.

At IDF 2013, Intel once again demonstrated its ability to keep "Moore's Law" in effect: redefining the ultrabook of the PC industry, perceptive computing to subvert the personal computing experience, transparent computing across operating systems and architectures, and end-to-end cloud Computation and Big Data solutions, as well as the Superbook ecosystem, ODCA (Open Center Coalition)... These are enough to prove that Intel still has the powerful ability to rely on computing innovation to realize user experience innovation and rely on computing innovation to drive industry innovation.

Break the boundaries between virtual and reality

Since last year, there have been continuous availability of deformable, pluggable computing terminals. In the personal computing market, there is indeed a brand new category driven by Intel, but these products are not enough to exceed the iPad in terms of user experience. At this year's IDF, Intel finally showed something that could “create a whole new computing experience”, most notably perceptual computing.

"The only way to predict the future is to create the future. Now, let me tell you about your dreams." At IDF, Deng Mu-li, senior vice president of Intel Corporation and general manager of the perceptual computing business, launched a map of perceptual computing technologies: speech recognition, motion recognition, environmental recognition, natural language recognition, 3D camera capture, biometrics... These technologies It is becoming a tool for Intel to help people realize their dreams.

In the past decades, people have always wanted to "break the boundaries between the virtual world and the real world." Perception computing is precisely the channel. It is not only a new human-computer interaction experience, but also the beginning of personal computing disruptive change.

Speaking to the steward “Dragon” in the virtual world, you can solve all kinds of problems in your life: Find nearby restaurants and tell you discount information, remind you who should give birthday gifts, and you can turn off the lights for you; Reach for the flowers in a virtual world, and then you can use the frogs on the PC desktop picture to beckon the screen; the characters in the game can play "stone, scissors, cloth" with you in the real world... At IDF, the perceptual computing application demonstrated by Intel is like a plot in a science fiction movie. The only difference from the movie is that everything has come true. "Re-defining the computing experience in a more natural, intuitive, and immersive manner reshapes the future of human-computer interaction." This is what Intel is doing.

In the past five years, there has been a major change in the way human-computer interaction has taken place. In particular, as people gradually like to control computers and mobile phones through touch screens, voices, and gestures, technologies and markets are gradually driven by this demand. mature. However, in the field of personal computing, perceptive computing cannot be achieved in one step. Intel has practically chosen four focus points: touch control, voice control, gesture control, and WiDi wireless display. These technologies are developed by Intel's ecosystem partners based on their computing platform innovations.

Currently, Intel is working with Morgan NC to develop a natural, accurate and sensitive touch operation experience to develop a more natural handwriting touch solution for next-generation 11.6-inch touch devices. Intel has continuously improved the user experience of personal computing products by promoting the innovation of small-sized touch devices and supporting applications around them. In other three areas, Intel is also using a similar approach. This model has matured several perceptual computing technologies and applied them to existing devices.

In order to promote the continuous innovation of perceptual computing technology, last year Intel also launched the Perceptual Computing SDK (software development kit) to help developers achieve creative ideas and realize a new perceptual computing experience on the computer. The suite supports a variety of human-computer interaction methods, including hand/finger tracking, voice recognition, facial recognition, augmented reality achieved through 2D/3D object tracking, etc., which is a feature that allows developers to easily use a variety of perceptual computing technologies. Software development tools. In addition, Intel also created the Intel Awareness Computing Challenge, which has a total bonus of $1 million. It invites developers to make use of the fantastic ideas in the human-computer interaction experience and make it a reality through the Intel Perception Computing Development Kit.

As a result, Intel is stepping closer to the ultimate goal of subverting the personal computing experience.

Surround your computing experience
The pinnacle of personal computing is to meet all your computing needs on the go. Intel is working hard for this.

Yang Xuyi, vice president of Intel and president of China, described the possibilities of personal users interacting with the smart cloud. Users use end products such as all-in-ones, laptops, tablets, ultrabooks, mobile phones, and embedded systems. Methods such as control, somatosensory interaction, facial recognition, virtual reality, and voice make the flow of information between the individual and the cloud unimpeded, and the long battery life and wireless charging technology make the product icing on the cake.

If today's Intel wants to embed an Intel core in every personal computing product, the core itself is a revolution. Based on the "Haswell" microarchitecture, the fourth-generation Intel Core processor with 22nm process is undoubtedly one of the carriers of this change. At IDF2013, Intel’s senior vice president and general manager of PC Client Division Shi Haode announced: “The fourth-generation Intel Core processors are now shipping to customers and will be released at the end of the second quarter.”

"Intel believes that ultrabooks based on the fourth-generation Core processors will provide consumers with more complete, rich, safe and effective computing experience and stunning visual effects, redefining the direction of PC evolution." Shi Haode said that Intel has A new ultrabook reference design was completed, which enhanced the user's experience with the “two in one” (two-in-one laptop and tablet computer) ultrabook from four aspects: fast response, security, reliability, mobility, and appearance. Such an ultrabook is enough to serve as the center of personal computing.

How to make ultrabooks become the core of personal computing innovation is Intel's thinking. At present, the new standard of perceiving computing technology into ultrabooks is clearly the best way for Intel to drive personal computing innovation back to Intel.

60, 399, and 7, these figures show the substantial changes that Intel brought to personal computing products in the past year – letting touch be everywhere. 60 touch-enabled laptops are available, and they are available for $399. If it is an ultrabook, it can consume only 7W. Shi Haode, Intel's senior vice president and general manager of the PC client division, told Reporter, Ultrabook using the fourth-generation Intel Core processor has turned touch into a "standard configuration."

WiDi is also a standard for next-generation ultrabooks. It will make Ultrabook an important part of the multi-screen interactive era. WiDi is a key technology in the multi-screen interactive era. Compared with the traditional wireless interconnect technology, WiDi has the characteristics of faster response, longer transmission distance, stronger signal anti-interference and penetration ability, and support for high-definition 1080P wireless transmission and other characteristics. The multi-screen interactive industry chain on the support of many manufacturers. At present, companies including Gehua Wired, Express Broadcast Technology, and TCL have all launched WiDi-based wireless video services, adapter products, and smart TVs.

Cloud and big data computing power
“Up to 2016, there will be 19 billion different devices connected to the Internet. The annual traffic of the global data center will reach 6.6 zbytes (zettabytes).” At IDF, Intel’s senior vice president and general manager of the data center and interconnect systems division Bernard predicted based on these two data: The future of data centers belongs to cloud computing and big data.

The immediate impact of this change on Intel is that it not only needs to accelerate the innovation of computing platforms to meet the needs of various loads, but also to reduce the cost of data center infrastructure. Bernard revealed the timeline for the Intel product plan: By the end of 2013, Intel will accelerate the expansion of data center processor product line plans based on 22nm process technology to make data center infrastructure more cost-effective and higher. Energy efficiency.

At the same time, Intel is also shortening the cycle of launch of new products. In the micro-server market, with the Intel Atom S1200 processor being released only four months ago, Intel introduced a new series of Intel Atom S12x9 processor products specifically tailored for storage devices. According to Intel’s plan, two Intel Atom processor-based products will be introduced this year, which will provide a new architecture, a higher performance-to-power ratio (feature per watt), and an extended feature set. In her speech, Bernard revealed the R&D code of the relevant product - the next-generation Intel Atom processor family for micro-servers named "Avoton". It will integrate Ethernet controllers to provide industry-leading energy efficiency, performance-to-power ratio, and load-bearing capabilities for laterally scalable loads for mini-servers. It is reported that Intel has begun to provide customers with "Avoton" samples to verify its performance. It can be seen that due to the rapid outbreak of cloud-computing applications, Intel has had to build an "extensive product portfolio" faster so that more product features can be quickly integrated into new products to meet the needs of end users. Compared with the past, Intel’s innovation pressure has multiplied, but these issues have not affected Intel’s efficiency in the least.

In the face of big data, Intel has numerous new challenges: how to collect and process data from a computational perspective, how to help users extract value from massive data, and how to make ecosystems work with them?

Today's Intel is at the meeting point for a variety of forces that drive the explosive growth of data from more and more mobile devices that can generate Web scale data (WebScaleData), fast-growing high-performance computing, and from automotive, digital signage. Mass sensors and embedded devices that collect data. As you can see, in the field of big data, Intel's pace is very fast. Intel Apache Hadoop distribution software developed and optimized for applications such as big data storage, management, processing, and querying is an example. At present, this software has been upgraded to version 2.3. It not only optimizes Hadoop performance and security, but also helps organizations and users make full use of the massive data that is being generated.

Facing this change in the data center, it is not easy for Intel to continue to drive industrial changes from the perspective of a computing technology provider. In order to lead and drive the ecosystem to accomplish this goal, Intel has done a lot of work. Boanna told reporters that in order to allow the entire ecosystem to quickly meet with Intel's business opportunities in cloud computing and big data, Intel has completed a "three-step walk": the first step, the CPU, SSD and system design as a building block, change The core of the imaging chip is the same as the system. In the second step, a new component module, RACK, is built in the data center to complete the transformation of the architecture. The third step is to provide developers with cloud layout software that allows users to easily manage the cloud. .

Rely on software innovation to approach users

The words “edge intelligence”, “data analysis”, and “application optimization” appearing in Bo'ana’s speech are all conveying a message – software that relies on Intel’s data centers is getting closer to the stage. As Fei Daoming, Intel’s global vice president and general manager of the System Software Division, said, software is becoming more and more important to Intel’s success. Intel’s software department’s task is “to promote and enable” and to integrate hardware and software to provide the most urgent need for the market. Technical capabilities.

The Intel Apache Hadoop distribution is a direct reflection of changes in the Intel software division. In addition to constantly updating software versions, Intel also launched a training certification program designed around the software to advance the training of relevant personnel. “The related training and certification projects form a joint force at the level of technological innovation and application popularity, which will help more users to make full use of the software and its associated Intel architecture server, network, storage and other equipment, so as to develop more efficiently. Deploy, run, and manage their big data infrastructure and applications, and open up more space for innovation and value-adding for their own business development. According to Miao Kaixiang, CTO of China Data Center Software Division, the development origin of Intel Apache Hadoop distribution For the needs of local Chinese users, R&D is led by Intel China, which determines the depth of the software's needs with Chinese companies, and Intel has also pushed the software globally.

In addition, Intel also announced the establishment of the Cloud Computing Innovation Center. The center is Intel’s data center in Beijing, China. It is equipped with hundreds of servers based on the latest Xeon processor E5 and E7 product families, and uses Intel 10 Gigabit Ethernet technology for interconnection. The establishment of the center aims to accelerate the innovation process of cloud-related solutions. It can provide services such as proof of concept, software development and solution evaluation for customers and partners.

Create the future computing power

Although Justin Intel’s chief technology officer stated that Intel’s silicon optoelectronic technology has not yet reached the development stage, the next year is the year in which the results are frequent. It is highly likely that the "only module using hybrid silicon lasers in the world" will make the audience of IDF be amazed at the "up to 100Gbps operating speed" that may become a reality.

Silicon photovoltaic technology is just a result of many of Intel’s forward-looking studies. All along, Intel continues to innovate internally while also actively introducing collaborative innovation models between companies and universities, and gradually expands its coverage. The Intel Mobile Networking and Computing Collaborative Research Institute was established by Intel, Tsinghua University, Southeast University and China University of Science and Technology. It is Intel's first collaborative research institute (ICRI) established in China.

According to Fang Zhixi, vice president of Intel and president of Intel China Research Institute, in the next 3 to 5 years, the Intel Mobile Network and Computing Research Institute will carry out forward-looking and systematic research in the field of mobile networks and computing, through high-level academic exchanges and Academic and industrial interactions have led to forward-looking and leading scientific research. The establishment of the institute is an important step for Intel to lay out the mobile Internet and will help Intel provide breakthrough computing solutions for the mobile Internet in the future.

Why China? “China has become the most mobile market with the largest number of mobile users in the world. This provides a huge opportunity for the communications and computing industries and promotes the cutting-edge research of leading universities in this field.” Fang Zhixi said . Combining the advantages of the three universities, the Intel Institute for Mobile Networking and Computing Research focuses on improving multimedia utilization in spectrum utilization and energy efficiency, converged communications service architectures, mobile networks, and computing.

“In 2012, Intel officially launched the ICRI program and hopes to invest US$40 million in five years.” Fang Zhixi said, “As one of the important nodes of the Intel Global University Research Network, it will be world-class in the Intel Mobile Network and Computing Cooperative Research Institute. Academic research results and cutting-edge technologies are integrated with China's first-rate market scale and expansion space."