The quiet rise of the smart lock industry in the past two years has attracted the attention of capital from all walks of life. Therefore, a large number of companies, such as mobile phones, home appliances, hardware, Internet, and doors, have flocked to the This industry with great growth potential has a piece of cake. As an author who has been following the development of the smart lock industry, I open WeChat Moments every day. More than half of them are all kinds of smart lock information, and a considerable part of them are all kinds of new products, new functions, new materials, new The introduction of technology is varied, exhausting, and unpredictable. I feel that I have completely failed to keep up with the progress of the times, but this inevitably raises questions: As a semi-professional who has not been exposed to smart locks for a short time, sometimes it is Be dazzled by this information, and what kind of feeling should consumers feel when buying such a non-essential product that usually pays very little attention? As an upgraded product of traditional mechanical locks, smart locks integrate advanced technologies such as machinery, electronics and even communications, allowing users to throw away their keys and get in and out easily. It also adds more functions in anti-theft, allowing The family is safer and more secure. Safety and convenience can actually be regarded as the core demand of all users for the smart lock product itself. Another core demand is service. It is necessary for manufacturers to improve the after-sales service system under the premise of ensuring product quality. , Can let users rest assured to use the product, even if there is a small problem, it can be dealt with in time, so that users can get a perfect experience. However, the current situation is quite different. More and more manufacturers are deviating or even running in the opposite direction in the management and development of smart lock projects, which can be roughly summarized into the following short-sighted behaviors: 1. Not paying attention to the improvement of the internal quality of the product, but blindly pursuing some fancy and impractical function development. For example, in the opening method, foreign countries like to use passwords, but domestic use fingerprints. If you use fingerprints, I will do face recognition. If you do face recognition, I will use iris. In fact, no matter what kind of opening method is used, eventually They are all just to open the door, and there are other kinds of automatic, semi-automatic, etc., so many types, in the case of immature technology, it will greatly increase the failure rate and hidden dangers, and affect the normal use of users. 2. Not paying attention to the construction of after-sales service system and blindly pursuing sales. Smart locks are only semi-finished products and must rely on a complete after-sales service system to ensure the normal use of products. Many manufacturers simply don’t pay attention to this. Some so-called big brands can’t even guarantee basic after-sales accessories. This allows dealers to sell with confidence , So how can users buy with confidence? What's more, many factories deliberately pursue the development of e-commerce without a channel foundation, relying on straggler-style locksmiths as the support of offline after-sales service. This is a one-shot sales-and-sale cooperation. How can the later maintenance be solved? ? 3. Sacrifice product quality, blindly fight price wars, and pursue short-term sales. In 2016, some companies began to show signs of lowering the ex-factory prices of their products. In 2017, it became more and more intense. Some small factories in Yongkang and Wenzhou even launched smart locks with cabbage prices through e-commerce and some low-end channels. Sales have greatly disrupted the market, and inferior products frequently fail after installation and use, and even users have to change their locks just after they have entered a letter. This situation has left a shadow on users and obliterated many potential consumers. Consumer willingness for smart locks. In fact, these three companies have already accounted for a considerable proportion of the entire industry. To be honest, they have already made the smart lock industry miserable. Although some people say that China has been a winner and loser since ancient times, it is now a market economy. The market has the final say, but it is undeniable that these behaviors are closely related to a company's development strategy. In the end, it depends on whether you want to be a temporary top 500 or a long-term 500 years. Companies with foresight will inevitably put the real needs of users first! Modified Sine Power Inverter,Sine Wave Vs Square Wave Inverter,Modified Sine Wave Power Inverter,Modified Sine Wave Inverter zhejiang ttn electric co.,ltd , https://www.ttnpower.com