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In the past few days, Lei Jun’s picture of the hand millet bracelet 2 has spread across the network. A year after the first-generation millet smart bracelet was released, the 2nd generation of millet bracelets finally surfaced. It is foreseeable that the price butcher Xiaomi has pulled the price of the smart bracelet from a few hundred yuan to 69 yuan, and this time it will surely continue to bring in buyers of early adopters.
A millet bracelet made Xiaomi more than Apple, making it the second largest wearable device manufacturer in the world. The impressive sales are caused by low prices, but behind the low prices, people are scared about the future of wearable devices.
The vicious cycle of cheap products ultimately hurt consumers
Millet bracelets have sold 12 million units in just one year since listing, and have envied many people. It is undeniable that high quality and low price are inevitable trends in the future development of wearable devices, but not all companies can strictly control the balance between cost and product quality. Driven by the benefits of rapid “richâ€, many large and small manufacturers are flooding into the smart wear industry. For such a new technology, talent, and innovation that are not yet mature, the inevitable result of rapid development is the inferior price war and severe homogenization of products.
“In order to impact the sales volume and quickly occupy the market, each company conducts a near fierce price war. Your price is low, and my price is lower than yours. On the surface, it is consumers who have benefited, but in the long run, the damage is still the consumption. Benefits, said Li Xiaoyong, a love technology company, in an interview with the editor of OFweek Wearable Device Network. "It is precisely because of the reduction in prices that it will also mean a reduction in the cost of raw materials for products and a decline in product quality. If every manufacturer goes on like this, it will be very detrimental to the wearable device industry and it will surely enter a vicious circle."
Li Xiaoyong pointed out that first of all, we must admit that price is an important factor influencing consumers' buying decisions. Now that consumers are becoming more rational, the widespread adoption of the Internet has made everything transparent. The fundamental value that determines the consumer to purchase the smart bracelet is the value it brings to the consumer. It is a health data service. “Our many European and American buyers, in addition to focusing on the design of our products, also value the professionalism and precision of the products. In the Chinese market, the flashy features and prices have become the primary reference factors.â€
Data monitoring requires the development of industry standards
The horizontal review of the six walking trackers on the market was surprising. Only two trackers had the same number of steps. It can be said that the most important purpose for the user to wear a smart bracelet is to obtain health data, record the number of walks, sleep time, heart rate, energy consumption, etc. This is what the user is concerned about. If the monitoring data is inaccurate, how can people really understand their own health?
Taking pedometer statistics as an example, Li Xiaoyong stated that in fact, traditional pedometers have the most accurate monitoring of chest data, but at present, step counting functions and wristbands are integrated together. The most difficult task of data monitoring lies in the elimination of data errors. A dangling wristband may be considered as walking a few steps. For the data accuracy problem, Aidu technology uses the Japanese Omron pedometer as a reference. The Gensor kx022-1020 tri-axis accelerometer is built into the wristband. It combines the unique filtering anti-jamming algorithm of Ai Du and improves the step accuracy. To more than 90%.
Sleep monitoring is still a problem that many companies can hardly overcome. At present, the practice of some products is to manually set the user to the sleep mode when the user is at rest. Li Xiaoyong thinks that this is not enough humanization and should be fully automatic monitoring. Real-time monitoring of sleep quality can be achieved without any human operation. Aidu bracelet can automatically identify the sleep mode and monitor the user's sleep quality, including sleep duration, sleep time, and awake time.
High-precision data collection technology cannot be practiced overnight. As the forerunner of the wearable device industry, Ai Du Technology entered the wearable industry from 2012 until now, and has always maintained an annual R&D investment of not less than 15% of the company's full-year revenue ratio. There are currently 50 R&D teams.
Industrial chain integration smart wears the future lies in improving user experience Looking at the current smart wearable market, the upstream component manufacturers of the industrial chain respond positively, including manufacturers of sensors, chip designs, small-size panels, and communications technologies. s solution. Most of the downstream brand developers are small entrepreneurial enterprises. They have a high degree of dependence on the program vendors, and they lack independent R&D and technical support capabilities. The needs of downstream developers are often difficult to match with the solutions provided by upstream vendors, leading to the disruption of the industry chain and the further development of technology.
A good user experience is the ultimate goal, and data services are the core of a wearable device. Similar companies such as Mio in the US, Suunto in Finland, and Garmin in Taiwan have been rooted in the professional sports field for many years. Not only are they very strong in technology, but they also have a high market share in the segmented market. They can finally get their hands on the smart bracelet. However, it developed rapidly and became the world’s first smart wearer in 2015, occupying the position of top position in the smart wearable industry. One of the important reasons is that the latter focuses on the field of smart light sports. It targets the larger light-moving customer groups that are not covered by the professional sports market. It fully integrates the mobile Internet and the purchasing mentality of current mainstream consumers, not only from the hardware itself. , also from the APP software efforts, pay more attention to the user experience, the interface operation is simple and convenient, so that users can easily share data, to meet the individual needs of consumers. It is reported that Aidu Technology APP application software has been continuously upgraded from VeryFit to VeryFit 2.0, adding heart rate function, a more concise interface, and supporting Chinese, Russian, German, Italian, Japanese, French, English, Portuguese, and Spanish. Languages, Korean and other 10 languages. In addition to the recently developed VeryFit for heart rate (veryfit 2.1), which is specially developed for heart rate products, the heart rate function is simple and the custom maximum heart rate value is increased. In the later stage, we will also develop access to NFC, GPS, and other features to continuously optimize the user experience.
Although there are many industry problems, there is no doubt that the development of smart wearable devices is in full swing. The global smart wearable market is huge. In 2015, the global smart wearable market reached 77.87 million. In the four quarters of 2015, the market size in the fourth quarter exceeded 20 million, breaking the new historical height. In the future, the outbreak of the wearable sector will require Chinese companies to continue to develop new areas of smart wear, as well as deepen the subdivided areas, and will require continuous improvement of user experience.
Smart-covered wear products provide users with personalized and diversified functions. Nowadays, these smart wearable products have embarked on the path of low quality and mixed media. The smart products should be technology, not quantity or price. This article will explore the future of smart wear from the smart bracelet fight price phenomenon.