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China's LED packaging plants, including Ruifeng, Jufei and Hongli, have grown rapidly in recent years. The largest of them, Mu Linsen, has publicly offered shares in early February and will apply for listing on the Shenzhen Stock Exchange in the near future. Foreign capital Morgan Stanley said that Mu Linsen has grown rapidly in the past two years. The revenue has increased from RMB 1.274 billion in 2011 to 2.77 billion yuan in the first three quarters of last year. It has become China's largest LED packaging factory and has grown up with the upstream Sanan. Directly to Taiwan's status.
According to foreign capital, Mulinsen mainly focuses on lighting brands and packaging business. In the first three months of last year, more than 50% of revenue came from SMD packages (mainly used for indoor lighting and backlighting), and 30% came from LED lighting, including household appliances and outdoor lighting. Indoor display billboards.
Mulinsen is known as the “price butcher†in the market. The company has expanded its production in recent years to reduce costs through economies of scale. In 2012, it launched a $1 ultra-low-cost LED bulb, which successfully disrupted the market and grabbed the market share.
Foreign capital Morgan Stanley said that in the face of competition from Mulinsen and other Chinese packaging factories, Taiwan's packaging leader, Everlight, is still a leader in the cross-strait packaging field, and its revenue distribution is relatively balanced, and its business growth is more stable. Everlight's current revenue is about 29% from consumer electronics, 27% from backlight, 19% for lighting, and 16% for infrared. In contrast, more than 60% of Mulinsen’s revenue comes from lighting.
Foreign capital believes that this year's special is that Mu Linsen, who has a high exposure to lighting, can seize business opportunities. Or the old-fashioned package leader Everlight can be on the upper floor? Worth to follow up. In 2013, Everlight's revenue was NT$24.726 billion (approximately RMB4.913 billion). In 2014, it reached NT$30.5 billion (approximately RMB6.06 billion). In 2010, Mulinsen was approximately RMB14.4 billion (approximately RMB2.87 billion). ), the annual revenue of 2014 exceeded at least NT$17.5 billion (about RMB 3.5 billion).
China's LED packaging factory ranked among the top 15 of the two-shore packaging factory last year, and it is in a tough position to challenge the scale advantage of Taiwanese factories. Foreign capital believes that in the short term, Taiwanese company Everlight is still the leader of cross-strait packaging, but it is worth observing how the two cross-strait forces will grow and decline.