The campus has always been an important battlefield for the "smoke of gunpowder" of the three major operators. On August 1, the Information and Communication Administration of the Ministry of Industry and Information Technology interviewed relevant persons in charge of China Mobile, Jiangsu Mobile and Nanjing Mobile, and held serious accountability for the recent media exposure of campus telecom business marketing violations. This time, Jiangsu Mobile was interviewed because it was approaching the beginning of the university's school season and had a phone card in the admission notice. According to media reports, this is not the first time that Jiangsu Mobile has violated the regulations. It has previously threatened, beaten, and obstructed other company staff; sent false text messages; intercepted text messages from users on different networks; and used channel exclusivity agreements to prevent other companies from entering the campus to carry out marketing work. Wait for the violation to be interviewed. Not long before the interview, on July 12, the Ministry of Industry and Information Technology had just convened a conference call. Mobilize the deployment of standardized management of the campus telecommunication business market in the fall. On July 18, the Ministry of Industry and Information Technology issued a document on the website of the Ministry of Industry and Information Technology to require all basic telecommunications companies to implement the "Notice on Regulating Current Campus Telecommunications Business Market Operations" (Ministry of Industry and Information Technology Xinguanhan [2015] No. 420) and other documents to strengthen accountability for violations. All basic telecommunications companies are required to raise awareness, unify their thinking, change their concepts, and consciously not set up stalls on campuses and surrounding areas to market telecommunications services. All communications administrations have strengthened their accountability and law enforcement, and ensured that all cases must be investigated and punishments must be imposed on the facts. Campus illegal marketing is a common stubborn disease of the three major operators. As early as July 2011, the Ministry of Industry and Information Technology issued the "Opinions on Regulating the Operational Behavior of the Campus Telecommunications Business Market of Basic Telecommunications Operators." In August of that year, Wuxi City, Jiangsu Province, under the leadership of the local communications industry association, signed the "Self-discipline Convention on the Regulation of Campus Telecom Business Market Operations in the Communications Industry" with companies such as Wuxi Telecom, Wuxi Mobile and China Unicom. In August 2015, the Ministry of Industry and Information Technology officially announced and issued the "Notice of the Ministry of Industry and Information Technology on Regulating the Current Operational Behavior of the Telecommunications Business Market in the Campus Market" document. It is pointed out that basic telecommunications companies should strictly abide by the bottom line when carrying out campus business market operations, put an end to campus irregularities, maintain a fair and orderly competition order, and strictly implement the real-name telephone system, etc. Under the constant urging of various documents, opinions, and notices, the three major operators still acted their own way. Can not help but wonder what kind of problems have occurred in the operation of the three major operators. In fact, in the past two years, operator campus marketing has converged. In the 2/3G era, in the process of campus marketing, operators often encounter fights, and "bad fights" are escalating year by year. The most violent in 2011. For example, according to media reports that year, South-Central University for Nationalities, Wuhan University, Huazhong University of Science and Technology and other colleges and universities included mobile phone cards in their admission notices; when the three major operator branches in Mudanjiang City, Heilongjiang Province welcomed new students at the train station, the operator employees Hands-on merging; communication optical cables of many schools in Nanjing campus and Wuhan were cut; a murder case occurred in the marketing of Jingmen campus in Hubei; the network switch of Zhejiang Ningbo Vocational and Technical College was cut off, and the school network equipment was paralyzed... Campus marketing starts from the moment the students walk out of the train station. Every year, the three major operators will vie for sites in the train station and campus. Hire students for marketing, and divide school teachers into factions through bribery. In some severe areas, extreme events occur from time to time. It seriously affected the normal public order on campus and disturbed the peaceful campus life of students. According to the manager of the Beijing Mobile Branch, at present, universities in Beijing are no longer allowed to conduct marketing on campus, but there are still a large number of illegal marketing on campus in other provinces, cities and places. In addition, since last year, China Mobile has no separate KPI assessment for campuses. The reason why operators attach so much importance to the student user market is that this part of the market belongs to the new user market. The telecommunications stock market has reached saturation, and the telecommunications market as a whole has entered the era of stock competition. On July 1 this year, the three major operators announced the cancellation of roaming charges. It has brought huge changes to the competition among the three major operators, and has a far-reaching impact. Before the roaming fee was cancelled, the operators' own competition mainly focused on the competition between prefectures and cities, that is, the grabbing of users from different prefectures and cities in the same province. Users who are restricted from using foreign phone packages locally will incur additional roaming charges. Generally, they will use local calling cards. After the roaming fee is cancelled, there will be competition in different dimensions between provinces and between provinces, prefectures and cities. For example, a user in Guangdong may use a remote phone card in Gansu, Guangxi and other regions because of the cost-effective package tariffs in Gansu and Guangxi. Someone joked that it was a competition between three operators before, and it may become a competition between thousands of operators in the future, and the competition between the three operators has further intensified. So far, limited by the province-province fee mechanism of “who enters and settlesâ€, there has not been a phenomenon of “large-scale†cross-provincial and municipal competition among “thousands of†operators. Some signs were revealed. An employee of China Mobile revealed that users in Guangdong are already saturated, and operators will go to Guangxi to compete for new users. Although China Mobile does not have specific campus KPI indicators, campus KPIs have quietly transformed into KPIs for assessing new users and increasing shares. Generally speaking, the index of new users is much more difficult than the income index. Even if the operator spends more settlement fees, it is worth sacrificing part of the income in order to complete the assessment of new users. According to relevant data, my country's mobile phone users are showing a trend of younger age. This means that the student may have at least one phone card before going to university, and the card replacement rate will be further reduced after the roaming fee is cancelled. Therefore, if it is not stopped in time, corresponding regulations will be issued. The "fire of war" for grabbing the share of new users will spread to middle schools and even elementary schools. An employee of China Mobile said that China Mobile was the first to carry out campus marketing in order to enclose land in advance, cultivate users, and digest customers in the dynamic zone into users of Global Access and Shenzhouxing. Nowadays, campus marketing has long since changed its flavor, and the expenditure far exceeds the return. The three major operators struggled to death and death, and in the end, the abandonment rate of each card of the students was extremely high. Therefore, the end result of the three fierce battles is that none of them can be a winner. An operator from an operator directly said that the operator would fight and fight every time on campus marketing, just like the young and Dangerous boy, it looks ugly. Compared with other enterprises, they have lost the face of central enterprises. Zhao Zhanzhu, deputy director of Beijing Zhilin Law Firm, told the Blue Whale TMT reporter that there are relevant regulations in the Advertising Law that prohibit commercial advertisements from entering kindergartens, primary and secondary schools. Although universities and other institutions of higher learning are not prohibited, enterprises should also be conscious of it. The three major operators in campus marketing have fought and are suspected of violating public security management penalties. Serious circumstances may constitute a criminal offense. Campus marketing has been repeatedly banned. It is the communications management department, and there is no supervision and enforcement in place. Campus illegal marketing is only the tip of the iceberg of the excessive competition among the three major operators. Regulatory enforcement is one aspect, and more importantly, the three major operators’ corporate values ​​and corporate culture have been distorted, deformed, and have no bottom line for a long time. This interview is not only China Mobile, but also a wake-up call to China Unicom and China Telecom. For a long time, the people have been deeply grieved against the three major operators, and the three major operators have been deeply wronged, believing that they are a disadvantaged group in the industry and are at the mercy of others. On July 24, the State Council Information Office released data on the development of the industrial communications industry in the first half of the year, showing that the average mobile data tariff for the first half of the year was 46.2% lower than that at the end of 2017. This year, the goal of reducing mobile traffic tariffs by 30% must be implemented, and household broadband and corporate private line usage fees must also be reduced. The substantial reduction in tariffs is not directly proportional to the satisfaction of the people. This is closely related to the lack of image of the three major operators in market operations for a long time, and the non-standard and opaque corporate business. When the Ministry of Industry and Information Technology interviewed the China Mobile branch for campus marketing violations, China Telecom immediately broke out that a large number of users complained about China Telecom's malicious deduction of fees, and China Telecom ignored this. Shaanxi Telecom removed old employees for no reason and petitioned in front of the telecommunications building. In order to prevent the police from taking them away, the removed old employees wore chains to defend their rights. It has left a very negative impression on the society, which is offensive, especially the student group. Students have not formally entered the society, and their values ​​and outlook on life have not yet been established and perfected. Unscrupulous and ubiquitous vicious competition, not only to the student group, but also to the normal order of society has a bad impact. The dismantling and internal friction between the three major operators has delayed their own development and also lowered the overall image of the telecommunications industry. Internet companies headed by BATJ have reduced operators from the "protagonist" of the market to a "supporting role." "Two monks carried water to drink, and three monks had no water to drink." Because of the year-round fighting, the three major operators have "perfectly" missed the mobile Internet dividend period. The famous saying of Peter Drucker, the father of management, is culture eats strategy for breakfast (culture can make corporate strategy as easy as eating breakfast). That is, the importance of corporate culture to technology companies. David Packard, one of the founders of HP, once said that first-class companies sell culture; second-rate companies sell technology; third-rate companies sell physical strength. Corporate culture is an advanced stage of corporate management, and it is also a source of continuous corporate innovation. The corporate culture should be "people-oriented". The values, judgment ability, and behavior of employees are important resources for an organization's performance and determine how far the company can go in the future. At the beginning of this year, Facebook leaked user privacy data on a large scale. After astronomical fines, Facebook was on the verge of bankruptcy. Google played down the corporate creed of "Don't be evil" and participated in the "notorious" Maven project, which led to collective protests by public opinion. ByteDance's Douyin ads appeared disrespectful to hero Qiu Shaoyun, causing Douyin to temporarily suspend advertising and face a crisis of delisting. All these are the "disaster of destruction" brought to the enterprise after the deviation and lack of corporate values ​​and cultural cores. The most important reason that campus marketing violations cannot be cured is that the three major operators do not have the correct value orientation. The three major operators should conduct in-depth reflection and review on their own, and talk about business development without a good and stylish corporate image. Modular Plug,modular jack rj45,modular jack cat6,mod plugs NINGBO UONICORE ELECTRONICS CO., LTD , https://www.uniconmelectronics.com