In the past year, the car networking industry has been in full swing and hot spots have continued. Many car aftermarket people are even more morale. At one time, there have been many cross-border transitions: Internet people, mobile/tablet solutions, and many other digital practitioners have poured in. Everyone has come with them. The sound of "Good Han" is not good: Oh! The river flows eastward, and the stars in the sky go to the North! Figure: Many practitioners in the digital industry have fought in the car networking market. Why has the Internet of Vehicles not been subverted by Internet tornado so far? At the beginning of 2015, various press conferences for strategic cooperation between OEMs and Internet companies continued, but what was the result? Those who work hard are still doing things, and those who develop the conference will still win applause by developing the conference. When Volvo's self-driving car successfully completed the road test and Google's self-driving car was leisurely on the road, when the country was vigorously promoting new energy, those who had been worried about being overthrown by the Internet storm were already emboldened. Fully, the Internet of Vehicles has finally gradually fallen from the Internet to industrialization after the bubble period. When the front-mounted OEMs are working hard on the inevitable development path of unmanned and new energy vehicles, the post-market enterprises are also Adding to the future. From the current form of automotive products in the post-market and the original chip manufacturers competing to enter the field, it can be seen that while the front-loading industry is sinking, the post-market is also tending to evolve and explore in the segmentation field. Next we will analyze through three industry changes. Change one: group competition, consumer, car-based chip cross-border car networking Due to the user's immediate need for driving records and safety, smart rearview mirror products and driving recorder products have become the new wave of post-installation electronics. At the beginning of 2016, smart rearview mirrors are even more powerful. According to the research data of “Smart Product Circleâ€, the shipment of smart rearview mirrors of WiFi+3G is nearly 500K per month, and the price war has quietly begun. It has been as low as 200 yuan. With the gradual increase of products, the players of the main control chip have gradually increased. In addition to the current position of the whole position, MTK, Lianxin, Ruixinwei, Qualcomm, Intel, etc. are also involved, the player's The increasing number has also promoted the development of products. For example, Lianxin has taken advantage of 4G communication to enter the battlefield, and AP+Modem has become an integrated SoC. SoC has certain advantages in terms of development difficulty and cost. Zhi also acquired Hefei Dongxin Communications Co., Ltd., and Ruixin Micro and Intel have launched close cooperation. It is not difficult to see that each company is actively deploying the integration of communication parts. At the same time that the car market is occupied by CSR, MTK and M-Star, players such as Quanzhi can create a unique path and open up another world. More and more consumer chips are starting to cross-border car networking, accelerating the market. At the same time of molding, a group of competitors, the competition of various parties in product design, price, quality and other aspects also quietly kicked off. Change 2: contending for the glory, car hardware grows freely The smart car hardware is counted up in a variety of ways: car machine, OBD, driving recorder, interior rearview mirror, T-BOX, HUD... Among the many products, the hottest non-intelligent interior rearview mirror is the most recent. Figure: A variety of smart car products are beginning to bloom Rearview mirror products have evolved from driving recorders, and driving recorders have been around for a long time. As early as 2008, the driving recorder was launched in Japan and South Korea. Taiwan was affected by Japan and South Korea. The market was in full swing. In 2013, the domestic market began to increase, mainly through online channels, such as Jiedu and Baozizi. The brand has begun to be well known by the public. This period is also the heyday of the domestic e-commerce industry. The sales volume of the driving recorder in the e-commerce channel is very impressive, which also makes the best record of the driving recorder in 2012-2013 in China; Then in 2013, the rearview mirror products began to heat up. This is a big turning point in the product form of the driving recorder. The Chinese people like the tall, the rear view mirror-shaped driving recorder fully meets the needs of the Chinese people; in the past 2014 -In 2015, through the promotion of channel dealers, manufacturers, and the entry of Internet companies such as fermentation and 360 in Chengdu, the market for rearview mirror driving recorders was extremely hot. In 2015, this market began to be subdivided. As the number of users increased, the previous product specification met all users and became divided into different specifications and different configurations to meet the needs of more people. The products were more subdivided. From small systems to Android, YunOS and other intelligent systems, single to dual multi-channel and so on. Car products are in full swing, even traditional home appliances such as Midea and Skyworth have also targeted this market. Ou Feiguang also spent 2 billion to set up a car networking subsidiary in Shanghai. Looking closely, all smart car products are evolving in a safe and intelligent direction. I believe this is the only way before the ad hoc era. Change 3: Intensive cultivation, data algorithm layout, future profit model The most well-known car network data algorithm is UBI. At present, the domestic UBI business model is mostly referenced abroad. The most common models are two types: one is based on mileage and vehicle frequency, and aims to promote energy saving and emission reduction. Through the form of premium discounts to promote the owner to minimize the number of vehicles used; the second is to collect the user's driving behavior data through the terminal vehicle equipment (such as OBD), and score the user's driving behavior, and then discount the premium or rebate. Either way, it is still in its infancy, and the main constraints include: 1. The environment of the insurance industry at home and abroad is different. Although there are foreign cases for reference, but foreign insurance companies provide differentiated services, each insurance company's operating model, profit point, and group-oriented are different. The domestic insurance companies are basically carved out by a model; 2. Policy constraints. China's insurance policy is very strict or tends to be conservative, allowing only a small range of innovation. Therefore, domestic UBI auto insurance is very difficult to develop in the short term, and the domestic industry's UBI fever is more capital-driven. 3. Finally, although I don't want to say this, in terms of moral integrity, maybe we are not in the West. If UBI auto insurance is pushed under the imperfect UBI data model, many users will find ways to use their vulnerabilities to improve their UBI credits to reduce their auto insurance costs. This is what auto insurance companies do not want to see. In addition to the UBI data model based on the business model, there are many technical-level algorithms in the Internet of Vehicles, such as ADAS algorithm, 360 panoramic image algorithm, speech recognition algorithm, gesture recognition algorithm, etc. Many underlying data algorithms are like cars. The networked neural network uses these algorithms to implement a safer driving environment, better user experience, and better use when applying these algorithms to the front-loading vehicle to implement technologies and products such as autopilot and networked vehicles. Car service. to sum up How do the protagonists of the three major changes in the interpretation of the article stir up the Internet of Vehicles market and break through the industrial dilemma? In 2016, the 5th "Automotive Electronics Application and Technology Forum" will be the co-stars of these protagonists, including the pre-loading plant, the main control chip, the new energy vehicle, the car cloud platform, the vehicle intelligent hardware solution provider / brand, the car network Service operators, data algorithms and other upstream and downstream enterprises have gathered in Shenzhen, and around the theme of “car, hardware, networking, data and servicesâ€, they provide valuable reference for the practitioners who are in the field, and together they are welcoming the industry. In the new era of segmentation, face-to-face discussion on the new era of the Internet of Vehicles industry after the Internet storm! Digital Clamp Meter ,Digital Clamp Multimeter,Clamp Meter,Ac Clamp Meters YINTE TOOLS (NINGBO) CO., LTD , https://www.yinte-tools.com
