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In this regard, Yiguang Chairman Ye Haofu immediately issued a statement entitled "A brief description of the news of the company involved in Yahoo Taiwan on January 29", saying that Everlight did not exit the lamp and bulb market. The statement said: "The speech of Chairman Ye Yufu in the original news is based on the "Taiwan household lighting market" and does not refer to the global lighting market including the mainland China market." 
On January 30, Yiguang said that the development of the mainland lighting market is the established strategic decision of Yiguang. Yiguang must maintain a reasonable and competitive investment rhythm. The determination to continue to operate the lighting brand business will not waver.
During the rumor of "Yiguang fully exited the Chinese market" and after the announcement of Yiguang, the reporter repeatedly called Li Jiannan, the general manager of Everlight Lighting Management (Shanghai) Co., Ltd., which has been shown as unreachable.
Some insiders believe that after Yiguang announced its high-profile intervention in the Chinese lighting market, it intends to attract more dealers to sell its products through the advantage of price. However, various signs such as Wu Zhengyi’s departure have proved that in the fierce lighting elimination tournament in 2014, The light "carpet" channel layout was not successful.
Thunder, little rain channel construction in 2013 to double its own brand "EVERLIGHT", "Zenaro" to enter the LED lighting market in China established formal billion light billion light lighting management company, declared Attacking China will be its own brand products In the lighting market, Wu Zhengyi, who has served in TCL Electric Business Headquarters, NVC Lighting, Jiamei Lighting, etc., is the general manager.
Under the concept of “infiltration, juxtaposition, expulsion, monopolyâ€, starting from March 2013, Wu Zhengyi led Yiguang LED lighting to start the construction of carpet-type channels nationwide, and has been in nearly 20 provinces nationwide. Arranging troops.
However, Wu Zhengyi’s carpet-style channel construction was only in the past year, and Yiguang announced his coaching change. In July 2014, Wu Zhengyi officially announced his departure. He took over the post of Li Jiannan, the director of the original China Everbright Lighting Business Division.
“A company wants to integrate from the upstream to the terminal and take a chain of products through a brand. It is very difficult. In the domestic lighting market, Yiguang lacks the support of the market. Simply paying for the channel construction, the early stage may be sufficient. But it won't have much effect." A person close to Yiguang said to the senior workers.
“One billion channels of construction†has become a common language used by the industry to mobilize emerging LED companies, but it reflects the difficulty of channel construction in China's lighting market.
Newcomers are difficult to get through, and the risk of “delisting†still exists. Since 2013, Yiguang has invested more than one billion in channel promotion, but this “local tyrant†behavior has not been recognized by the market.
Previously, the high-tech LED reporters through the survey of a dozen provinces across the country showed that the dealers did not seem to buy some of the measures of Everlight.
“The dealer conference held by Yiguang has attracted many dealers to sign on-site, but a large number of dealers have not cooperated with them.†A brand operator in Changsha said that the inflammatory propaganda can let dealers in the short term. "Fever", the specific implementation of preferential policies is the focus of maintaining the resources of existing dealers.
Although the sports brand promotion has started the brand awareness of Yiguang in the dealer's mind to a certain extent, it is more important to complete the circulation from the manufacturer to the merchant and then to the end consumer. This puts high demands on the brand awareness, product line and product quality, appearance, price and after-sales service. After Li Jiannan took office, he also proposed a change from "channel is king" to "product quality" slogan.
"Before Everlight may expand the market faster than the background construction speed, because the imbalance between the two, so the channel runs very fast, the rear products can not keep up, the company's hard support situation." In an interview with the media, Li Jiannan said. Li Jiannan’s words also acknowledged the problems encountered in the construction of the billion-light channel.
In the era of Li Jiannan, although the focus of Yiguang in the mainland market has changed, whether the competitiveness of the company itself is strengthened is yet to be discussed.
As far as the current lighting market is concerned, although the market penetration rate of LEDs has not reached 100%, the terminal channels of fine products have basically been divided. Foreign brands such as Philips and Panasonic firmly grasp the domestic high-end lighting market. The domestic first-line brands such as NVC, Opus, Sanxiong and Aurora are quite important in the domestic lighting market. Yiguang wants to enter, it is tantamount to "the tiger mouth grabs food."
From the product point of view, as the LED market competition gradually enters the three-way intersection, the types and specifications of general-purpose light source products have gradually stabilized, and the gross profit margin of enterprise products has gradually decreased. After the transformation of the previous two years, traditional lighting companies such as Sanxiong, Aurora and Sunlight have strengthened their ability to control the mainland market.
"Not to mention the light source products, even in the lighting category, Yiguang can not compete with local enterprises in the mainland market. It is not impossible for the industry to pass the billion-light exit from the mainland market," said Zhang Xiaofei, CEO of Gaogong LED. 
[Text|High-tech LED reporter Luo Shenghua] When it comes to Yiguang, when the industry still stays in the basic impressions of “100 million yuan construction channelsâ€, “Wu Zhengyi’s resignation†and “Li Jiannan’s hasty appointmentâ€, January 29, Yahoo Taiwan A piece of news about Taiwan’s billion-light exiting the lamp and bulb market has sparked in the industry.