[Text|High- tech LED reporter Luo Shenghua] In 2014, China's LED industry is facing rapid development at the same time it faces unprecedented variables: the surge in mergers and acquisitions in the industry chain, the vacillating policies of local governments, the turbulent lighting e-commerce, and the price war Intense, declining efficiency... Facing changes, how to change the strain and turn crisis into opportunity?

The most influential LED industry event in China - The annual high-tech LED annual meeting has once again become a stage for experts and LED business leaders to interact and exchange ideas.

The 2014 LED Annual Conference organized by Gaogong LED, a leading industry research and media organization in the LED industry, will be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12th, 2014. Although there is still more than one month, various The hot topic topics have already come to the fore, and the scale and specifications of the annual meeting have been higher than in previous years.

The annual meeting will adopt a combination of theme conferences and sub-forums to discuss the development of the LED industry.

In 2014, the LED industry continued to compete in previous years, and corresponding changes have taken place. The LED application market has gradually evolved from complete chaos to orderly and benign.

At the same time, the LED lighting industry has developed to the present, with the merger and integration of the industry, the upper, middle and lower reaches of the industrial chain have begun to differentiate significantly.

Upstream and midstream companies are affected by the decline in product prices. They hope to reduce production costs through large-scale production. The horizontal integration between industries has become a trend. Well-known enterprises such as Sanan Optoelectronics have maximized production scale through acquisition and other capital means.

Similar to the competitive state of competition between the upper and middle reaches of the industry, although LED lighting fixtures are gradually incorporated into the certification system, disorderly market competition still exists, and “price war” is still the main means of market competition.

LED lighting industry market is huge, there will be hundreds of billions of market capacity in the next 5 to 10 years, but in view of the domestic lighting industry, in addition to some listed companies, other lighting companies that reach more than 1 billion scale are still few and large. Most are still between 200 million and 500 million.

The market space is broad, but there are few large enterprises in the LED lighting industry, especially the LED terminal lighting market has not yet formed a real lighting brand.

At present, lighting brands are messy, numerous, and of different sizes, which brings challenges to the vast number of lighting companies as well as huge opportunities. Although the competition in the primary and secondary markets is becoming more and more fierce, there are still huge blank markets in the third, fourth and even fifth and sixth grade markets, so that more enterprises have the opportunity to come in.

The industrial chain is still suffering from price wars, market share competition and product quality stability challenges. The disorderly competition in the downstream application market not only brings opportunities to lighting companies, but also leaves a lot of blank market opportunities for the upstream and upstream supply chain.

The winning opportunity in the historical turning point is always reserved for those who are prepared. Standing at such an industrial turning point, companies with courage, vision and courage will have enough room to implement business transformation, marketing innovation and brand upgrade. In the trend of such a great change in the times, corporate decision-makers need a larger vision, a big strategy, a big layout, and a big decision.

As one of the most eye-catching events in the LED lighting industry this year, there will be 400 CEO/CTO/CPO caps in the middle and lower reaches of the LED industry chain, and the high-tech conference will bring the industry to the forefront of the industry. Strategic thinking is presented.

Standing at the turning point of historical development, the Gaogong LED Conference invited industrial entrepreneurs to propose industry development keywords from the three directions of “transformation”, “upgrade” and “future”, and elaborated on the viewpoint of industrial elites. From the global market, regional markets to corporate layout ideas, to the development direction of various sub-fields, think far-sighted (see the attached table for the theme conference agenda).

At that time, the guests of heavyweights will discuss the future of the industry and explore how to seize the opportunities in the new round of global LED lighting market competition.

At the same time, the annual meeting will also gather G20-LED lighting summit member companies, high-level company executives, listed company executives, judge the macro trend of the industry, and select a few representative segments to conduct in-depth exploration, for the adjustment period The development trend of the industry and the strategic layout of the enterprise explore new ideas and roads.

Please pay attention to the official website of the conference for specific agenda updates. Click to enter

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