With the gradual spread of LED lighting application market, the scale competition and price competition among LED companies have become increasingly fierce. In addition to thousands of LED small businesses, traditional lamps and lanterns, international lighting manufacturers, LED display manufacturers have recruited in the field of LED lighting to prepare for battle. LED lighting is already a Red Sea. In the following year, the LED lighting industry will usher in a fierce battle. Only a dozen or so companies may survive in this area of ​​LED lighting. The Red Sea has fought with the horn.
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How to win in a fierce battle in the Red Sea? High cost performance is not only the primary condition for consumers to choose products, but also a magic weapon for LED companies to win.
Do not do price butcher to do price definer
At present, from the perspective of consumers, the biggest market obstacle for LED lighting products is price. Therefore, industry analysts believe that LED lighting to have a larger market is to minimize the price.
For example, Galanz is the famous price butcher in the home appliance industry. However, after the price of the microwave oven was brought to the lowest level in the world, it did not seem to have died. Instead, it became the best selling microwave oven in the world. In the process of expanding its market to seize power, the price war was once a killer for repeated efforts.
"Now in the domestic market, which products are the market between the final killing point of the product is not the price competition?" Woodingson Co., Ltd. Chairman Sun Qinghuan said that in the television industry, such as TCL, Konka, Changhong major TV products price competition is very fierce. Competing in the same category of products will eventually turn to price competition, and prices can become the company's advantage. However, like Apple's mobile phone, due to the comparability between other brands of mobile phones and Apple mobile phones, the competitive advantage in natural prices is not obvious. â€
With a keen eye, Mulinsen took the lead in initiating a revolution in LED lamp price parity. Some LED bulbs and LED T8 light pipes were heavily regulated. The price adjustment rate exceeded 40%, and LED high-end light sources will enter the era of 1 US dollar, which has shocked the industry. And the price of the 3W LED bulb light of the Mulinsen to the dealer is 8 yuan, the price of the dealer selling in the terminal is about 14 yuan, the price of the Mulinsen 3W bulb lamp is already very close to the price of the 5W energy-saving lamp on the market. It poses a threat to 5W energy-saving lamps and quickly occupied the lighting market.
The price of a washing machine cannot fall to the price of cabbage. The price of a car cannot fall to the price of chopsticks. From a certain point of view, there will be a price for everything. “Our Mulinsen is to produce cost-effective products. We are pursuing large quantities, standardization, etc., and strive to be leaders in the price of LED products.†Sun Qinghuan, chairman of Mulinsen Co., Ltd., said with confidence.
Previously, by defining ceiling lamps, NVC entered the public view by defining the lamp cups and transformers and by defining ballasts. There are fluorescent tubes, T8 lamps, in fact by the Foshan lighting, Philips and other lighting companies to redefine, Philips defines the high-end price line, Foshan lighting definition of the low-end price line and thus began to popularize T8 lamps and fluorescent tubes. From the perspective of the development of the traditional lighting industry, in the next 1-2 years, there will be LED lighting companies or traditional lighting companies to define a certain category of LED product categories, which began to popularize LED lighting. There is no doubt that Mullison is trying to establish the bulb brand and define the price of LED products to enter the public view. To do the first one and dare to own the price advantage, I am afraid that non-wooden Sen is none other than.
Do not do three products to do first choice products
As the current LED industry is in the ascendant, profits are slightly more than traditional lighting products, especially in the domestic channel terminals, coupled with the lack of national uniform standards and related agencies to monitor, resulting in a large number of small workshop-type enterprises in the industrial cluster base in spring Long. However, these workshop-style LED products have no quality at all.
In addition, some companies even do not hesitate to reduce product quality in order to win the market with a price war. This year's LED quality door incidents frequently burst, Guangdong Provincial Quality Supervision Bureau previously announced the Guangdong provincial self-ballasted LED lamp product quality provincial special supervision and inspection results show that in the sampling of 23 batches of self-ballasted LED, the test failed Batch, the failure rate as high as 73.9%.
"Blindly pursuing price, it is easy to completely ignore the quality, and it is equal to doing three products without any product. However, we are trying to create cost-effective products. We must achieve the same quality of products and make our products first. Choice, is the consumer's preferred product." Sun Qinghuan, chairman of Mulinsen Co., Ltd., said with determination.
Ebb Tseng began to see gold, in the LED Red Sea battle, LED companies with cost-effective products will eventually go further.
