In mid-April, the State Intellectual Property Office announced the “2015 China Intellectual Property Development Status”. Among the high-profile communications patents, the top seven are ZTE, OPPO, Huawei, Xiaomi, Qihoo, and BOE. Lenovo. These seven companies are precisely the companies with outstanding performance in the domestic and foreign markets. This once again proves that companies that have invested in innovation and R&D will also be rewarded by the market.

According to data from the State Intellectual Property Office, in 2015, the number of invention patent applications received in China continued to grow steadily, and the performance of the communications industry in the field of intellectual property was very prominent. In today's Internet era, the popular marketing method of tearing and brushing the sense of presence, and this report on intellectual property once again allows people to see the essential laws of the communication industry, innovation and research and development strength bring good products, and good products Bring good sales. This also boosts confidence for companies that focus on technology and continue to invest in R&D.

2015 China Communications Patent Ranking: ZTE/OPPO/Huawei/Millet Top Four

The top four corporate reviews of China's communications patents in 2015:

First place: ZTE

It is not easy for ZTE to rank first. The patent has to be reminiscent of ZTE’s experience in the United States a few days ago. In fact, not only ZTE, but the entire Chinese technology industry is facing the constraints of the chip field. The chip is a high-tech, high-capital, high-risk area. China is weak in terms of intellectual property protection because of its weak foundation at the beginning. However, according to the internationally renowned patent search company QUESTEL released the "chip industry patent analysis and patent portfolio quality assessment" report, China is accelerating to catch up, has become the chip country's largest patent application. From a business perspective, the top ranked ZTE chip patents rank among the top 30 in the world (ranked 23rd), catching up with established foreign companies.

Not only chips, ZTE always attaches great importance to R&D and patents. For a long time, it has been committed to investing more than 10% of its revenue into research and development. In the past six years, ZTE's R&D investment has exceeded 50 billion yuan, of which R&D investment reached 12.2 billion yuan in 2015, accounting for 12.2% of revenue.

Second place: OPPO

OPPO ranked second, perhaps out of the expectations of many non-industry people, but OPPO has always been a large patent, and many intellectual property professionals are very clear about this. Today, Internet marketing is popular, mobile phone manufacturers are used to tearing and exaggerating, and the relatively traditional OPPO, more is to sell products by department, and quietly in research and development, has accumulated strong research and development strength, have to say, OPPO Going the right way to bring good sales through good products.

OPPO's patent application focuses on high-value and high-quality patents, such as photographing, VOOC flashing, rotating cameras, etc. Whether it is the famous "charge 5 minutes, call 2 hours" or the popular "OPPO camera phone", these marketing Behind the vocabulary, it relies on the support of OPPO's strong R&D capabilities. As of April 10, 2016, OPPO has published a total of 7,054 patents and patent applications, including 6,025 invention patents, 831 utility model patents, and 198 design patents; 677 invention patents, including 85.4% of invention patents. .

Third place: Huawei

Huawei has always been synonymous with successful private enterprises in China. After a certain accumulation, Huawei is no longer the follower following the European and American companies. In recent years, Huawei has continuously increased its R&D investment and has positioned itself as an industry leader. Today, Huawei's research and development strength is absolutely second to none among Chinese technology companies.

In 2015, the number of Huawei's Chinese communications patent applications reached 3,216, and its annual R&D investment was as high as 59.6 billion yuan, marking the entire form. It is worth mentioning that Huawei's current goal is to “go global” and face fierce competition from around the world. Therefore, Huawei is eye-catching in global patent applications in the process of globalization. In the 2015 European Patent Application Ranking, Huawei ranked fourth with 1,953 patent applications. Among them, in the field of digital communication that distinguishes technology, Huawei ranked first with 1,197 patent applications. In the field of consumer business alone, Huawei has applied for more than 9,000 patents worldwide in 2015, including more than 2,000 domestic patents and more than 1,100 foreign patents in Europe and the United States.

Fourth place: Xiaomi

As a mobile phone manufacturer that started with Internet marketing, Xiaomi’s accumulation in the patent field was weak, and it has suffered losses. For example, at the end of 2014, Xiaomi, who has made great strides in the domestic market, was sued by Ericsson in the Indian market. Although the end of the millet under the protection of Qualcomm, it is still possible to sell mobile phones equipped with Qualcomm chips in India. However, after this incident, Xiaomi's growth momentum in India was suppressed, and it also affected Xiaomi's plan to sell mobile phones in other countries, which eventually caused Xiaomi to fail to complete the sales target of 80 million units in 2015.

Apparently, Xiaomi realized that the shortage of patents affected the rapid development of Xiaomi. Therefore, in the first half of 2015, Xiaomi invited Wang Xiang, president of Qualcomm Greater China, to serve as senior vice president of Xiaomi, specializing in patents and supply chain. The effect of Xiaomi’s move is immediate. In 2015, Xiaomi has risen to the fourth place in the China Communications Patent Ranking. It seems that Lei Jun really has to forget the initial heart and do a good job of the mobile phone.

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