There is a very real situation in the selection of TV. If you have budget for TV, you will still have to worry about buying domestically or buying Japanese and Korean brands such as Samsung and Sony. Obviously, the latter is more attractive. Some, after all, a large brand TV set in the living room, it also appears to have taste points (commonly known as "forcing grid"). More importantly, domestic TV has some gaps with Japanese and South Korean brands in terms of industrial design, display technology, and image processing engines. However, the domestic TV trend has also been relatively rapid over the past few years, and its overall market share has been getting better and better. However, there is still a lack of high-end market, so it does not dare to sell too expensive. Xiao Bian today took everyone with you, comparing the flagship products of those top TV brands and seeing what they can do to win the top spot in the high-end market.

Some people are amazed at the immersive visual effects of Samsung's curved surface television. Some people believe in the image technology of Sony Dafa. Some people are obsessed with OLED's OLED self-luminous technology. Some people are also pursuing Sharp's 8K resolution screen. When these brands are top When the flagship TV is put together, what choice would you make?


To this end, the author specifically selected Samsung, LG, Sony, Sharp each high-end flagship TV products, priced at 30,000 yuan up and down, compare their respective charm, found that those who do not see the features on the domestic TV. At the same time, simply do a survey to see which one you prefer.

Four flagship TV hardware parameters comparison



Appearance work comparison

Since it is to buy high-end televisions, the forcing of the first look must be very important. At least relatives and friends come to your home and either you can see that you are a brand at a glance, or you look straight at your eyes - to the United States! Otherwise, tens of thousands of dollars will only be used to watch a TV show. It is not too wasteful. . Moreover, the design of the flagship models of major TV manufacturers will be carefully considered and will give consumers a brand culture. Art deco has also become an important attribute of high-end television.

Samsung UA65JS9900J - a bit dazzling

Samsung is a company with strong learning ability. In the past two years, you are still taming the galaxy phone model of Sophie's towel for thousands of years. Now it has become metal +3D glass. Its television is no exception. The first time I saw this TV, I felt that its design style was particularly uniform. Whether it was the whole or the details, it could be seen to have a sense of depth and depth. If you have to add a source of inspiration to its design style, I think it may be a flashlight.


Samsung UA65JS9900JXXZ Reference Price: ¥ 30900

Because of the large number of edges and corners, coupled with the surface drawing process, the metallic sparkling feeling is really paved. In particular, the technique of making plastic material from the back of the metal material is also very wonderful. The effect of drawing is a bit like the texture in the lollipop.


The surface effect of Samsung TV is quite satisfying, and the depth and the sense of depth of the surface are well expressed. However, the width of the panel box is not enough, if you can make a borderless feeling, the effect of the curved surface will be more in place.


The large V-shaped metal base of this TV is my favorite kind, and the curvature of the screen is in one go. It looks like a uniform circular arc cutting directly from the side to the surface of the TV. The overall feeling is very good.

LG 65EG9600-CA - Thin Service

The initial contact with LG products, it should be its lollipop series mobile phones, rich colors, marquee gorgeous these needless to say, mainly because it feels superior ultra-thin! Not a girl's heart I was also fascinated. LG's television also seems to have been emphasizing its most extreme ultra-thin attitude. Coupled with the fact that OLED itself has no backlight module form, it is to make LG TV embarked on the ultra-thin radical road. The thinnest thickness of this LG TV recommended today is only 5.8mm. It looks like it is full of slogan. It's just that Sharp's is Mensao and LG's is Mingsao.


LG 65EG9600-CA Reference Price:Â¥44999

The border of this TV is also very extreme, the front of the screen can hardly see the existence of the panel frame, and it is also the four TVs that dare to claim to have no border. This artistic style is usually seen in science fiction movies. The entire display device is a whole screen, without any extra details.


Its base also caters to this modern design concept—a suspended design—in fact, it uses reinforced glass to support the entire TV because the glass is transparent and looks like the TV is suspended. This transparent material is very robust and does not have to worry about security issues. The base panel uses a metal wire drawing process, and the sense of line drawing is exactly the same as the curvature of the base surface.


The combination of OLED and surface is the real match. This surface is 5.8mm thick and feels like an enchanting woman showing her slender body, slim and elegant.

Sony KD-65X9300C - Horizontal Xperia Z5

At first glance, this TV is full of Sony's founder, strong and modern elements. The front is like a horizontal Sony Xperia Z5, just the phone on both sides of the handset has become a big audio, and then added two inconspicuous base. If you love Sony's mobile phone, it must be your dish.


Sony KD-65X9300C Reference Price: ¥ 28999

Sony's industrial design always has a stubborn atmosphere. It can make LCD TVs super-thin in order to look good, or make TVs "pregnant" in order to accommodate a row of audio. This TV is a typical representative. From the side you will understand why I use the term "pregnant woman". Her head is too light and heavy. Of course, this is also a compelling compromise. For better sound quality, the physical space of the sound must be large enough.


This TV is about 1706mm wide × 911 high × 90mm thick, plus the base after the weight can reach 48KG, than our average female colleagues weight should be heavy!


However, this TV's workmanship and materials are first-rate, high-strength engineering plastic back body, zinc and aluminum metal base one die casting, metal skeleton throughout the body. So even though it is such a bulky body, but the skill to tie up horses, shaking on the table is also motionless.

Sharp LCD-70XU30A - Look at my bow

Sharp TV has always had a sense of stability, no bold and exaggerated forms, and few color collisions, but it is also because of the style of focusing on the simple atmosphere, has always been the "maturity, Mensao" type of people love.


Sharp LCD-70XU30A Reference Price: ¥ 37999 Image [48] Reviews Quotation Parameters Overview The front of the TV is very black and pure, there is no extra cutting, the panel box is like hidden in the screen. The edges are very natural and it is not like crafts that are deliberately made.


The back surface is sandblasted with a fine texture that feels great to the touch. But why not use metal backplanes? This does not seem even more boring, it is estimated that it is too thick. Although the side does not look so exaggerated like Sony, but the thinnest 75mm always feel a little less refined.


Surprises are still there, the base of this TV has finally excavated the nature of Sharp, similar to the shape of the bow metal base, must light your share of Sharp's base. From the design point of view, it is like a successful man wearing a suit and shoes every day. Every time he comes home, he must skip a disco and be full of surprises.

Summary of purchase: The appearance is really a matter of opinion. If you have to make a classification for these four flagships, I would like to make this distinction:

If you are old school, do not like the flashy marketplace, like pure and simple, available for you to choose Sharp, Samsung; if you are a fashionista, like modern products, then LG, Samsung is more suitable for you; If you like classic, powerful products, Sony and Sharp are you.

Core display technology comparison

The four flagship duels will certainly be the showpiece technology as the core technology of TV. Whether it is the black-and-white picture tube era, or today's era of liquid crystal and OLED confrontation, display technology, image processing technology has always been the major magic weapon for major TV manufacturers. When Sony took advantage of Guixiang Image Engine, the domestic color TV manufacturers were still born. Even if it is to catch up, the gap is still obvious. Later, Terry Ling is also almost washing the entire Chinese market. The competition of television in that era really was purely about the competition of visual effects. All efforts were made to please the eyes of consumers.

Today, the pattern of the color TV industry has undergone tremendous changes. Although the oldest boss still has the core technology, the market share has been repeatedly lost. Once upon a time, Shantou Qingqi has been catching up with others, with great concentration, more and more technology and more and more markets. It can be said that the Japanese companies represent the appearance of the old-time color TV companies, while the Korean companies are pregnant with new forces. Who will win this old and new matchup?

Samsung Nano Crystal Magic Color Technology

If you want to cite Samsung's features, it's estimated that many people will have to be dumb, and it seems to have something to do with it. Yes, Samsung is such a company that has a strong ability to learn and “do everything”. So on one hand it is doing LCD TV, OLED is not hot or cold (in fact, secretly or in the development of full strength), on the one hand dedicated to the development of AMOLED screen on the phone. Although Samsung is a rising star in television, there is no magic weapon, but in addition to the above mentioned attachment to the surface, in recent years it has also made a lot of achievements in image processing technology.


The TV model that participated in this comparison was UA65JS9900J. The biggest feature of this TV is the use of nano-Crystal magic color technology, a good name for cool technology, there is wood to be psychedelic to it? In fact, it should essentially be called nano-semiconductor technology. This technology can greatly improve the brightness of the display device. High-purity brightness can accurately reproduce different colors after passing through the color filter film. Traditional white LEDs exhibit very limited color at the fixed wavelength of the fluorescent material (phosphor), while nanocrystalline semiconductors can exhibit brilliant colors through high-purity wavelengths.


At present, this technology is helping LCD TVs to its heyday. Including the domestic LCD TV manufacturers are also using similar technology, but each company's name for this technology is different.


Of course, Samsung has some research on the control of light and the details of the screen. For example, the sophisticated black control technology divides the backlight into numerous small modules and precisely controls the backlight of each module.

LG 4 color 4K OLED technology

LG can be said to show Yang Jun in the army, the liquid crystal field is playing more and more, and in the years of its efforts in OLED research, we should all look in the eyes. Therefore, there are still many domestic manufacturers to develop the cloth, it is always necessary to emphasize that they are using LG original IPS 4K LCD panel, and sometimes they say they are unwilling to LGD. This is also a company that has been very aggressive in TV panels since Sharp. Huangtian pays off. In recent years, OLED technology has continuously broken through the problems of size, longevity, etc. It has been increasingly recognized by the market and the cost is getting lower and lower. Many people who watched the OLED on the TV market were fascinated.


The television involved in this comparison is LG 2015's OLED flagship TV 65EG9600-CA. Although the IPS has been ignited by the LG, but since it is a high-end showdown, we must come up with their own killer. The inherent advantage of OLED has naturally become the biggest selling point of this TV. Although LG's white OLED technology has a little bit of regret, it still retains most of its authenticity. "Blacker, Faster, Faster, Faster" This is my personal summary of OLEDs, but it is well understood. Better black effect, more realistic color feel, faster response speed.


In addition, the OLED is also a natural pair with the curved surface, born with a curved form, a rich sense of color to bring the surrounding OLED makes it look different. But this new technology is not enough to please everybody's attention. Some people may not like the rich colors. In the eyes of others, he may feel a bit tired.

Sony 4K X-Reality Pro

First talk about Sony TV, this time the representative model is KD-65X9300C. People often say that Sony's color cow, in fact, is talking about Sony's image processing engine is very powerful, which is a core selling point of Sony TV. Because Sony is a manufacturer from the camera to the production, screening and distribution. Sony's image processing engine has gone through a long journey from the BE series to the X-Reality RPO and has had a lot of precipitation. The idea of ​​being almost paranoid on the image processing engine has also allowed Sony to be locked into the category of technology-based companies.


This Sony TV uses a 4K image processing chip X1, which includes Sony's vast majority of previous TV image deposition, including the sophisticated optical control PRO, 4K sharp image processing engine PRO, and Terricolor three display technologies.


Among them, the most distinctive feature of Sony is 4K X-Reality Pro (4K sharp image processing engine Pro). The technical principle is that each scene is pixel by pixel through an internal information library and multi-frame analysis to optimize the precise development of the image. Frame by frame. Use shape and pattern data in the repository to optimize texture, sharpness, and color detail while reducing noise. The biggest feature of this technology is to start from the signal source to restore the natural details, rich colors and high contrast.

Simply put, Sony's three major technologies are to solve the most fundamental quality problems in three aspects: light control, detail, and color.

Sharp's new generation of four-color technology

If you want to talk about the belief in LCD TVs, I think that apart from Sony's image processing, it must be a Sharp LCD panel. Sharp is a well-known producer in the industry. As a simple example, Taiwan developed UV photo alignment film process for more than 10 years, but in the end it was forced to give up because of its immature technology. However, Sharp took only one or two years to mature this technology and mass-produce it. . There is also a well-known IGZO technology developed by Sharp, which is equivalent to today's Internet companies directly into the mobile phone TV into thousands of machines, making the cheap 4K, 8K large-size LCD panels become a reality . On the LCD panel process, Sharp took the lead to solve a lot of problems.


This participating TV model is the LCD-70XU30A, which is Sharp's 2015-2016 8K resolution TV. When people are discussing the practical significance of 4K wood, it directly raises the TV resolution to the 8K level. Of course, it is not 8K for 8K. Sharp also brings it to this TV. It serves a higher level of reality. Image processing technology is an upgrade of the entire platform.


The most discussed is the "new-generation four-color technology." It adds yellow subpixels to the traditional three primary colors (red, green and blue). At the same time, the upper and lower parts of the sub-pixels are respectively driven to achieve 8K high-definition image display. When white is displayed, the brightness and darkness information is mainly perceived. Among the four sub-pixels of “Red Green Blue and Yellow”, “green” and “yellow” with high visual sensitivity are two pieces of brightness information in one pixel.


Along with this technology are Sharp's new wide color gamut technology and "New Color" technology. Together with the new generation of four-color technology, they have made a breakthrough in color range and light control technology. It is said that the insufficiency of the passive emission of the LCD TV leads to black impure, white is not transparent, and Sharp's four-color technology alone makes it possible to make up for this deficiency.

The 8K resolution accommodates more image information and the processing difficulty also increases geometrically. Sharp also used the world’s first X8-MEP professional image processing engine on this TV.

Summary of purchase: If you are a person full of brand belief, then you do not need to look at the shopping guide in this link, I know that you already have the answer.

If you are a person who is linked to the design, film, and animation careers, I recommend purchasing the Sony KD-65X9300C because you need more accurate color display. Sony has a profound influence on color and image processing. If you are thirsty for fresh technology, obsessed with rich colors, it is recommended LG 65EG9600-CA. If you are an ultra-high-definition player, only love to collect the world's rare super-resolution video resources, it is recommended Sharp LCD-70XU30, that can display your talent; if none of the above is suitable for you, then the Samsung UA65JS9900J super brand texture It's your turn.

Operating system comparison

The powerful hardware foundation is the basis of a good system experience and user experience. Today, most smart TVs use Android or Android-based systems. Samsung and LG only use their own TV systems Tizen and WebOS. After all, TVs and mobile phones are different. Android and IOS in the mobile phone industry occupy almost all markets. On the TV side, the advantages of the Android system are not so obvious due to limitations in usage. It can be said that these kinds of advantages and disadvantages, we will come to see it!

Samsung Tizen

The Samsung Smart TV is equipped with its own Tizen system. With its many users in other smart devices, Samsung's smart TV wireless connectivity is very popular among consumers. And unlike Android's underlying system, there are certain advantages in the fluency of operations, but the only insufficiencies compared to the Android system should be the number of applications, but for smart TV users, the enjoyment of audio and video resources is the most important.


Tizen adapts to the aesthetic habits of most people today in the style of the interface—flat design, and the collocation of various color squares is very simple and dynamic. The semi-transparent message box can remind the user of channel information and other necessary information without disturbing the normal content of the user watching TV. But also with a little matte effect, very dazzling look good.


Of course, the function of Samsung Smart TV Mobile Internet can not be ignored. You can easily share content between your TV and your mobile phone through Kingspeed Premium. Whether it's a funny video that you want to share with your family on your smartphone, or a must-see TV show on your way home, you can play on the big screen and have free hands. When connected to mobile devices, Samsung Smart TVs can receive their signals and play content seamlessly on the big screen at better resolution. The reverse is also true, allowing you to instantly become the mobile person at home, free to move while watching your favorite TV programs on your mobile device. Seamless synchronization is excellent.

LG WebOS

LG smart TV uses WebOS system instead of Android. Its junior middle school is to make TV "return simple", simple interface, simple switching, simple operation logic. In this era of pursuing rich functions, WebOS is making people look brighter.


WebOS main interface is very simple, it can be said that there is no so-called main interface, because, in any one scene, you can call up the quick launch bar, and was translucent, allowing you to switch functions without delay you are watching Screen. Almost all functions are found in the quick launch bar, switching is very smooth, animations are very appropriate.

The simple operation, colorful quick launch bar and so on are the unique features of WebOS, and you have really experienced where you feel more humanistic.

Sony and Sharp all use Android

In addition to Samsung and LG, Sony and Sharp use an Android system. The interface and operation methods are not significantly different from most domestic smart TV products.


The biggest advantage of using the Android system is that it has many Android application resources, and even the mobile phone is universal, and because of the Android smart phone, the development of TV applications by the developers is even more convenient. This is unmatched by Tizen and WebOS. . But the biggest problem is that today's smart TV processors still lag behind at least a whole generation of mobile phones, complaining that the long-term "Kakaka" of Android smart phones has not stopped, and the same problem still exists on television.

Conclusion: In the selection of television systems, each manufacturer has its own ideas. Samsung's own Tizen system has become increasingly popular with other smart devices such as mobile phones, watches, and televisions. This also allows Samsung Smart TVs to interconnect with smart devices. Many interesting features, at least do not have to hold mobile phones while watching TV. At the same time, the increasing popularity of Tizen and Samsung's increased investment in application development has also been expanding in the number of applications, so Samsung TV has a clearer future in the operating system. As for the conciseness of LG's WebOS and the Android system that Sony and Sharp follow in general, how to choose depends on the individual needs of consumers.

Purchase summary

Having said so much, it's always time to make a decision. In fact, TV products under such price positioning have excellent appearance, quality, and experience. The real influence of the choice of choice brand beliefs accounted for more than half, followed by professional choice, aesthetic needs and so on.

Samsung: SUHD TV Causes Curved Trend

Samsung UA65JS9900JXXZ Reference Price: ¥ 30900 Image [17] Reviews Quotation Parameters Overview 2015 is the hottest year for curved TVs, while Samsung has taken most of the high-end market share with its SUHD TV curved TV series. The status of Samsung's curved TV is not empty talk, but the market is the best proof. Samsung UA65JS9900J has a 65-inch curved screen, 4200R ergonomic curvature, and Nano Crystal magic technology optimization, visual effects to the top. At the same time, in addition to the relative lack of application, the Tizen system is superior to the Android system in terms of fluency. Therefore, under the curved surface, follow the trend and choose Samsung UA65JS9900J.

LG: Mobility of OLED

LG 65EG9600-CA Reference price: ¥ 44999 Image [5] Comment on the quotation parameters Overview is also a Korean brand, LG chose a different path with Samsung has been going - adhere to OLED. Even though the outside world is saying that OLED technology is not mature enough, one problem that cannot be avoided is that OLED is the most ideal screen display technology at present. The key lies in its better black effect, more realistic color feel, and faster response speed, which is unmatched by any optimization of LCD TVs. And in the future, OLEDs and curved TVs are the perfect match. Gradually, LG has become a representative of OLED technology, high-end display technology can match the positioning of the flagship. To experience the turmoil brought about by a trendy technology, choose the LG 65EG9600-CA.

Sony: Image Engine Non-Dafa Not Available

Sony KD-65X9300C Reference price: ¥ 28999 Image [2] Comments [1] Quotation parameters Overview When it comes to Sony, most digital enthusiasts appear in the brain is "Sony Dafa is good," and Sony KD-65X9300C this TV is The representative work of Sony Dafa. 4K X-Reality Pro, Terry Charm, and Elite Optical PRO are the leading display technologies in the industry. In addition, the Sony KD-65X9300C is a "big belly" that compromises sound quality, and it also shows its obsession with products. Sony is a complete technology-guided company. If you need professional display equipment and accurate color reproduction, then Sony Dafa is better!

Sharp: eye-catching, 8K resolution

Sharp LCD-70XU30A Reference Price: ¥ 37999

As the originator of LCD, Sharp is qualified to be proud of its LCD panel technology. Sharp LCD-70XU30A is another breakthrough in the panel technology, through the new generation of four-color technology to take the lead in raising the TV resolution to the level of 8K clarity, for the image display brings extraordinary results. 4K has been popular, 8K resolution will be far away? Sharp LCD-70XU30A will be the geeks to pursue the top LCD panel and 8K resolution as the only choice.

Listening to Xiao Bian for so long, it is time to hear everyone's voice. Please forget the balance in your bank card, forget about the ruined purse, forget your current salary level, and take a brave swim in the hypothetical million-dollar happiness. Tell me which product you want!

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