The color TV industry experienced the worst three quarters in history in 2017, and the financial report figures were also "heavy." Towards the end of the year, many brands have opened the year-end market offensive. Panel price reduction, the color TV industry will likely usher in an inflection point or whether laser TV can become a "spring manufacturing machine." Who is the king after the winter? We will wait and see. It's the end of 2017, and it's time for the home appliance "Jianghu" to show the transcript. This year, the color TV industry experienced roller coaster-like ups and downs: LeTV suffered difficulties, dismal financial reporting season, panel prices began to loosen, and laser TVs gradually gained the upper hand in the competition for technology ... In order to impact various annual indicators, many brands have launched a year-end market offensive, hoping to stand out after the winter. No one expected that the third quarter of 2017 will have the worst sales record in the history of the color TV industry. According to the "Summary Report on China's Color TV Market in the Third Quarter of 2017" released by AVC, the retail volume of the color TV market in the third quarter was 10.41 million units, a year-on-year decrease of 12.9%; the sales area was 6.89 million square meters, a year-on-year decrease 7.3% is the worst sales season in history. Similarly, earnings figures are also "heavy." Not only in the third quarter, most manufacturers' marketing figures for the entire first three quarters were not good-looking. Taking the big brother of the color TV industry as an example, in the first three quarters of this year, Changhong's operating income was about 54.448 billion yuan, an increase of about 12.27% year-on-year, and the net profit attributable to it was 167 million yuan, a year-on-year decline of up to about 67.97%. For the reason for the year-on-year decline in attributable net profit, Changhong said that it was mainly due to the increase in raw material prices and labor costs, which led to a decrease in product gross profit margins, as well as fluctuations in exchange rates, exchange losses, and non-recurring earnings. According to the financial report released by Hisense, the company's net profit for the first three quarters was 600 million yuan, a year-on-year decline of 47.39%. According to Skyworth Digital's announcement, in the first three quarters of 2017, Skyworth Digital's operating income was 5.143 billion yuan, an increase of 20.98% year-on-year; the net profit attributable to shareholders of listed companies was 48.914 million yuan, down 85.90% year-on-year. In this regard, Skyworth Group CEO Liu Tangzhi said in an interview with reporters that the price increase of upstream screens engulfed the profits of brand TVs and the fierce market competition brought about by the saturation of the domestic market. These are the two main reasons for the unsatisfactory overall performance of the TV industry in the first three quarters of this year Constraints. In addition, due to the convenience of financing from the capital market, many Internet TV brands that have entered the market frequently use tactics such as free hardware and low-price strategies to launch a "price war", which has damaged the overall performance of color TV companies. Of course, there is bad news and good news. According to the latest research report of Qunzhi Consulting, global shipments of large-size panels will reach 540 million units in 2017, a decrease of 4.3% year-on-year; driven by average size growth, the shipment area will increase slightly by 1.3% year-on-year to 162 million square meters. The report said that the price of TV panels in the second half of 2017 will continue to decline, and supply and demand in the second half of 2018 are expected to shift to balance, which will help ease the predicament of the color TV industry. According to industry insiders, the largest proportion of the total cost of the color TV is the panel, which accounts for nearly 70% of the total cost. The rise and fall of the price of the panel can be said to largely determine the rise and fall of the color TV market. Therefore, the rise and fall of panel prices will affect the entire color TV industry. Since the second half of 2016, the price of color TV panels has been on an upward trend. Affected by the cost, the price of color TV sets has to rise, and many manufacturers based on the industry with price advantages have been greatly affected. After June 2017, panel prices began to loosen. At present, panel prices have fallen below those of the same period last year, and the "Double Eleven" color TV market has also begun to recover. Aowei Cloud predicts that in the fourth quarter, sales of color TVs will reach 15.57 million units, an increase of 0.9% year-on-year; sales will reach 50.7 billion yuan, an increase of 1.9% year-on-year. In this regard, the industry believes that panel price cuts and the "Double 12" and concentrated promotion before the New Year's Day will be expected to drive the reverse sales of color TVs in the fourth quarter and achieve positive growth, so the industry will usher in a W-shaped war Tail signs. In an interview with reporters, Skyworth Group Chief Executive Officer Liu Tangzhi expressed optimism about the performance in the fourth quarter and next year. "The price of large-size panels is declining, and the prices of LCD TV panels have also declined. And a benign track, the situation in 2018 will be greatly eased and improved. " In addition to the good news for raw materials, what makes the color TV industry optimistic is that laser TV may become a "spring manufacturing machine." "The tangible 'screen' of TV has limited the progress of the color TV industry, and it is necessary to make disruptive innovations to break the shackles of the 'screen'. Laser TV combines the advantages of projection technology and TV technology, which is by far the ultimate approach to flat display. The product not only breaks the limitation of the screen, but also has the potential to make the display ubiquitous, and it also brings users an unprecedented visual shock experience. "Hisense President Liu Hongxin told reporters. The so-called laser TV, in simple terms, is a laser light source projector that uses reflective ultra-short throw projection technology. The hardware includes the body itself and the projection screen. Because it uses a laser light source, the display purity and brightness are higher, even in a higher brightness environment, it can show a good picture. Because of breaking the limitation of traditional "screen", laser TV has obvious advantages in size expansion. LCD TV technology has been used for nearly 10 years, but the general LCD TV is close to the limit of 100 inches, and laser TV can be easily achieved. Guo Ruhai, technical director of the laser display R & D department of Qingdao Hisense Laser Display Co., Ltd., said that with the development of third-generation semiconductor materials such as GaN and GaNs and the advancement of optical design and manufacturing technology, it has brought explosive growth in laser display technology. It shows that it is really practical and industrialized. For manufacturers, the reason for betting on laser TVs is very simple, and the development of large-screen high-end is undoubtedly one of the important strategies to improve performance. At present, many companies such as home appliance brands, Internet companies and projection brands are competing to enter the laser TV market. Laser display has also driven the high-end large-screen market of more than 80 inches to gradually explode, and the price is crazy to fight low prices, directly pulling laser TV to Ten thousand yuan in order to drive sales. According to the data released by Aowei Cloud, in 2017, the sales volume of the laser TV market was 67,000 units, with a sales volume of 2.08 billion yuan, a growth rate of 116% and 109%, respectively; it is expected that by 2020, the sales of laser TVs will be 232,000 units, the sales volume 4.31 billion yuan, with a compound growth rate of 51% and 27% respectively. However, at the same time as the market is heating up, there is also a phenomenon of fish-dragon hybrids. According to industry insiders, the concepts of "laser TV" and "laser projection" in the current market are not clear, with different configurations and confusing prices; "brightness" as the core indicator that determines the effect of laser TV screens, there are also various The unit of brightness and the method of marking the brightness make consumers very confused. Hisense President Liu Hongxin said that he hopes that laser TV players will abide by the quality and standards, and make the laser TV "cake" together, promote the drafting and formulation of laser display domestic and foreign technical standards and specifications, and promote the healthy and sustainable development of the laser TV industry. Eye fitting,Clevis Electric Power Fittings,High Quality Ball Eye Oval Insulator Fittings TAIZHOU HUADONG INSULATED MATERIAL CO.,LTD , https://www.thim-insulator.com