From 2014, Facebook's $2 billion acquisition of Oculus opened the VR industry boom, and this year's Nintendo PokemonGo AR game is popular all over the world. As the carrier and portal for the next generation of information interaction, social and other applications, VR/AR has been the most Internet in recent years. The topic of concern, and Shenzhen, which is known as the “electronic manufacturing trade capital†in the world, is naturally not likely to miss this new wave of technology. At present, many start-ups in Shenzhen have invested in the research and development of VR/AR. At the same time, large enterprises such as Huawei, ZTE, Tencent and TCL are also optimistic about this field. They are actively investing, and with the mature industry chain supporting advantages, Shenzhen VR/ The AR industry is at the forefront of the country. But what is the status of the VR/AR industry in Shenzhen? How will the future develop? The "Smart Product Circle" reporter visited many VR/AR companies in Shenzhen, screen, chip and other key component supply chain people and Shenzhen foundry enterprises and other resources within the circle, around the current VR / AR industry scale and development trend in Shenzhen In-depth dialogue and exchange; sort out the VR/AR industry map of Shenzhen. I. Overview of Shenzhen VR/AR industry: hardware-based, rapid development According to statistics, there are currently about 300 companies in the country dedicated to the development of the VR/AR industry, of which about one-third of VR/AR companies are located in Shenzhen. However, VR/AR hardware companies are the mainstays, and there are fewer software content production companies. In terms of overall industrial structure, Shenzhen VR/AR industry chain is in a pyramid structure, based on hardware (VR helmet, AR glasses), to third-party components - "Industry Solutions -" offline experience store - "App Store Finally, guarantee the content output. But a mature VR/AR market should be an inverted pyramid structure, supported by several major hardware manufacturers, and should be everywhere when it goes up to content. Of course, this is mainly determined by the development stage of the VR/AR industry and the industrial structure of Shenzhen itself. On the one hand, the VR/AR industry is still in its infancy, and it is inevitable that the industry will be popularized by hardware. Laying the foundation for the development of applications; On the other hand, Shenzhen, which is known as the “hardware entrepreneurial paradiseâ€, has the most complete peripheral supporting industrial chain at home and abroad. Compared with cities such as Beijing and Shanghai, Shenzhen VR/AR enterprises have great advantages in hardware. All the "hard" problems that VR/AR hardware startups need to solve can quickly get system solutions here, which is why the VR/AR hardware industry in Shenzhen is developing so rapidly. Second, Shenzhen VR / AR hardware: industry polarization, mobile VR outbreak Shenzhen's VR/AR hardware brand companies have two types of branches, one is VR/AR core technology startups and involved in VR/AR large enterprises, such as the development of Asia's first "immersive virtual reality helmet 3glasses, with chip technology and Huawei, the strong terminal R&D and manufacturing capability, the first in the country to apply AR smart glasses to the technology innovation enterprise in the industrial and training field, Shenzhen Green Orange Vision, etc. Their advantages in VR/AR are not only brands and users, but also the most important technology and With years of accumulation in the supply chain, we are able to quickly follow up on market opportunities and gain market leadership. Therefore, they are also more able to polish their technology and products to ensure a good user experience and ecosystem layout. Another type of VR/AR hardware company in Shenzhen is a small and medium-sized company. Most of them have experience in developing hardware such as mobile phones and tablets. The transformation is quick to break through and create a new (zhai) main force. As the most sensitive type of scent in the iteration of consumer electronics, from the era of MTK cottage in 2008, to the Android cottage afterwards, to the smart bracelet watch of 2014, they all rushed to cheaper products. At the forefront of shipments, the opportunity for this wave of VR hardware is no exception. Of course, the manufacturers who adhere to the concept of “making quick money and seeking speed†will naturally not touch the technically difficult and expensive PC-side VR helmets and AR smart glasses. They all look to the VR hardware industry. More mature categories - mobile VR products. This also directly led to the explosive growth of the mobile VR product market. Foreign media Venture Beat has reported that there are at least 100 VR helmets in China, most of which are low-end VR boxes from Shenzhen, and the lowest cost is a few dollars. At the same time as the low-price strategy is in full swing, the unit price of 20 yuan and 30 yuan also stimulates more consumers to buy. According to statistics, the total number of VR box shipments from the original mobile phone, tablet PC, and bracelet manufacturers has reached tens of millions of units. It can be said that the VR box market has been shuffled, and the next one will be the VR all-in-one. Since the VR all-in-one needs to integrate all the functional modules such as display, calculation, storage and Power Supply into the head-mounted display device, the technical difficulty is relatively high, so the former Shenzhen cottage manufacturers are less involved. However, with Qualcomm, Ruixinwei, Quanzhi and other chips launching their own VR integrated chip solutions, plus the assistance of hundreds of solution providers in Shenzhen, this is no longer a problem, and in terms of software systems, there are Niniru, Fireworks workshops, 3DVstar, etc. provide specialized VR systems. Coupled with Shenzhen's perfect foundry and sales network, the last mile of the Shenzhen cottage VR machine industry was also opened. As a result, many mobile phones and tablet manufacturers have begun to transform their VR machines. This force is also extremely amazing. At the beginning of this year, domestic and foreign research institutions estimated that the market for VR all-in-ones in 2016 was only 5-10 million units, and it was 7 In the month, industry insiders have generally agreed that it will reach 3 to 4 million units, and even an optimistic estimate will even exceed 5 million units (this is 10 times the estimated sales of Deutsche Bank). On the other hand, the proliferation of such products has also made the experience and quality of early VR hardware very different. In the view of companies such as 3galsses, for the VR industry that has not yet matured, the cottage products bring consumers such inferior experience, such as being splashed on the white paper, which will cause a heavy blow to the industry. Some people think that the VR all-in-one manufacturers released by big manufacturers are equipped with star chips, OLED screens, and high-performance cpus, but there are very few products that can achieve mass production and delivery. Therefore, for the moment, these small and medium-sized manufacturers in Shenzhen are really the power to change and promote the early popularization of VR equipment. However, with the development of the industry and the standardization of hardware standards, such enterprises cannot be transformed as soon as possible, and will eventually be eliminated due to lack of core technology and innovation power.
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