April China Android Smartphone Market Report

In April 2014, the number of smartphones sold in China’s Android smartphone market fell below 1,000, but the number of companies participating in the competition remained at 86, which was relatively stable. From the perspective of competition, brand competition in the second camp this month is very fierce. Asustek replaced Motorola in the list. In terms of product configuration, Samsung’s Android models swept the top three.

Report Highlights • Brand Concern: Samsung still leads the market with more than 20% of the attention, with ten brands out of 15 brands ranking in volatility.

• Product focus: Samsung models take the top three, domestic models take up three seats, and four of the ten models are eight-core processor models.

• Product features: Android models below 1,000 yuan break through 30%, eight-core phones have risen 4%, and models with 4.6-5.0 inches have received over 40% attention.

• Popular products: Android mobile phone ranking of more than 10 million pixels: Samsung GALAXY S5 (G9006V/China Unicom TD-LTE version) won the championship. 8 million pixel Android phone ranking: Meizu MX3 (without NFC/16GB/Normal Edition) most popular.

First, the brand attention pattern Samsung is still more than two percent attention to lead the market from the brand's attention to the pattern, this month, Samsung's attention to the proportion of 24.2% to top the list, to guide the market. Huawei ranked second in the ratio of 11.1%. HTC and Cool were respectively ranked third and fourth with a ratio of 7.3% and 7.1% respectively. Lenovo and OPPO focus on 5%-7%. The other brands on the list are below 5%. Overall, the top fifteen brands accounted for more than 90% of the attention.

Fluctuations in rankings of ten brands in fifteen brands Compared with the previous month, out of the fifteen most popular Android mobile phone brands this month, ten brands ranked in a volatile position, with HTC’s attention rising by 0.7%, replacing Coolpad’s top three players. In the second and third camps, vivo, ZTE, and Xiaomi’s rankings all increased. Asustek replaced Motorola’s latest ranking.