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Different from previous years, this year's Lantern Fair was held in the newly built Dengdu Ancient Town Convention and Exhibition Center. The main venue has an exhibition area of ​​30,000 square meters. In addition, it has added three districts: Dengdu Times Square, Yusheng Lighting Plaza and Taikoo Lighting Plaza. In the breakout venue, the total scale of the exhibition reached 250,000 square meters.
The reporter saw at the scene that professional visitors rushed in and out of the booth, and surrounded the featured lighting fixtures of each booth to explore the wholesale price. There are many blond European and American businessmen in the crowd, and Arab merchants wearing robes and headscarves. They are bargaining with gestures with the help of translation.
Guangdong Guzhen was awarded the honor of “China Lighting Capital†as early as 2002. In 2012, the total lighting output value of the town's lighting industry reached 15.81 billion yuan, accounting for more than 60% of the national market share; the total export value was 500 million US dollars, Guzhen Lighting has been exported. To more than 130 countries and regions such as Southeast Asia, Japan, the United States, Europe, Hong Kong, Macao and Taiwan.
At the exhibition, the buyer from Syria, Bader told reporters in an interview that he came to the ancient town twice a year, once in the accessories exhibition in April and once in the light fair in October. Bader laughed and said that he hadn't come over for half a year. He found that the ancient towns have changed a lot. The high-end lighting stores that have been built and added have given buyers more choices.
Bader said that the data shows that in recent years, the number of lighting companies in Guzhen has increased from 100 to 200 per year, and the regional cluster economy has developed rapidly. The popularity of regional brands in the domestic and overseas markets has continued to increase.
Why is the lighting in Guangdong Guzhen? At the Expo, many industry insiders analyzed the reasons for the reporters. The ancient town attaches great importance to the development of cluster economy and attaches importance to talent training. The awareness of independent innovation of enterprises has been continuously improved to improve product quality. Local governments at all levels have attached great importance to the needs of enterprises and established The internal factors of the rapid rights protection center to help enterprises protect intellectual property rights are the key to the prosperity of the ancient town.
Wei Jinrui, the mayor of the ancient town, and others introduced this to reporters. He said that as a well-known exhibition that has lasted for more than ten years, Guzhen Light Fair has been constantly changing its influence while constantly accumulating influence. The target sword refers to a world-class exhibition. On the one hand, the ancient town and the adjacent Henglan Town signed economic cooperation. The regional cooperation agreement hopes to further consolidate and expand the advantages of the Zhongshan lighting industry cluster through regional cooperation between the two towns, and jointly develop the headlights to realize the sharing of industrial resources and platforms; on the other hand, the ancient town and Bohua on September 11 The company signed a contract and the two parties intend to jointly create a super-large lamp fair of one million square meters.
The ancient town should be upgraded from “China Lighting Capital†to “Global Lighting and Lighting Industry Centerâ€, and talent upgrading is a crucial part. According to Yu Xipen, secretary of the Party Committee of Guzhen Town, in the past two years, the Guzheng Government has established a Productivity Promotion Center to provide services such as talent training, design transactions, and intellectual property rights protection, and to host the China International Lighting Design Competition to recruit creative talents worldwide. Guzhen also cooperates with Zhongshan Vocational and Technical College to run the school, and the lighting school under construction is about to start. Constantly introducing new talent upgrade plans, it is gradually injecting creative blood into the future development of the city.
When it comes to creativity, I can't help but talk about the innovative consciousness of the ancient people. The reporter found in the ancient town that there are more and more bosses who take the technological innovation route. Take Zhongshan Qilang Lighting Market Co., Ltd. as an example. The company invests more than 14 million yuan each year for product innovation and R&D. In 2011, the company "Swan" The head-shaped series of lightings won awards in the UK.
The person in charge of Qilang Lighting Design Department complained to reporters that the company's award-winning "Swan Head" lamp attracted many plagiarists. At one time, various cottage "Swan Head" flooded the market.
It is understood that in order to solve the problem of plagiarism encountered by enterprises, Guzhen has established China Zhongshan (lighting) intellectual property rapid rights protection center, and explored a new mechanism of “quick authorization, rapid rights protection, and rapid confirmation of powerâ€, adapting to the trend of industrial independent innovation. Active new requirements. The Zhongshan Intellectual Property Office of Guangdong Province boldly innovated and entrusted the Center for the enforcement of patent administrative law enforcement by the entrusted form. The Zhongshan People's Court established the Intellectual Property Circuit Court in the center, and moved the patent administrative law enforcement and judicial trial to the “factory gate†of the enterprise. And the implementation of evidence mutual recognition and dispute mediation, so that the time to complete the patent infringement case was significantly shortened from the original half year to a month or even shorter.
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On October 18th, tens of thousands of merchants from home and abroad gathered in Guzhen Town, Zhongshan City, Guangdong Province. The 12th China Zhongshan Guzhen International Lighting Fair and LED Application Exhibition opened here.