E-commerce help cable industry transformation and upgrading

On the afternoon of November 8, 2012, the "2012 Wire & Cable Industry Transformation and Upgrading Summit Forum" co-organized by the Dongguan Wire and Cable Industry Association and the cable network was held in Dongguan, Guangdong. At the meeting, General Manager Sun Luzu of Cable Trading Co., Ltd. gave a keynote speech on the “E-commerce to Support the Transformation and Upgrading of the Cable Industry”, which detailed the important role played by e-commerce in the transformation and upgrading of the cable industry.

Sun Lu said that the wire and cable industry is one of the important supporting industries for national economic construction and it is also the “blood vessel” and “nerve” of the national economy. At present, there are nearly 10,000 cable companies, large and small, with an output value of more than 1 trillion yuan. It is the second largest industry in the machinery industry after the automotive industry. Despite the rapid development of the cable industry, there are also many problems, such as excess capacity, unreasonable industrial organizations, worrying product quality, lack of high-end product R&D capability, and low concentration of low-end and high-end products. Concentration is low: Top 10 companies occupy the market The share is less than 10%.

In order to promote the healthy and sustainable development of the industry, industry resources need to be optimally allocated, and the order of market competition needs to be standardized, promote the transformation of the economic growth mode, and promote the transformation and upgrading of the industry.

In recent years, with the rapid spread of the Internet, the number of netizens has grown dramatically, undoubtedly providing a natural advantage for the development of e-commerce. Sun Lu stated that the development of e-commerce has enabled the “zero” distance of sales and purchases to become possible, eliminating information symmetry and making transactions transparent. With the advantages of information technology, it has provided users with convenient systems through integrated financial, logistics, payment, ERP, and CRM systems. Fast, secure and reliable information release, product display and trading services.