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In the lighting malls of major cities, the Italian Fion's lighting store is extraordinarily simple and fashionable, making people unforgettable. When people see Fion's English name FIAM, they can't help but think of the main Italian car brand Fiat (FIAT). The names of these two industrial brands from Italy are so similar, and their products – lighting and cars – have similar styles: compact shape, simple lines, elegant and exquisite, dynamic and vibrant, showing the Latin nation everywhere. That passion, romance, dexterity and flexibility. In this regard, the operator of the Fion brand clearly stated that Fion's development goal is to become the Fiat of the lighting industry, so that the Fione lamp is like the Fiat car is respected by the world.
Just as the Fiat cars on the Chinese roads are mostly products of the Nanjing Automobile Group and the Italian Fiat Auto Company, the Fion Lighting in the Chinese market is also the crystallization of the cooperation between the Italian lighting companies and the Chinese lighting companies.
In 2001, the entrepreneurs of Fion’s entrepreneurs visited the real estate industry, the decoration industry and the lighting industry through half a year of market research. They found that the Chinese market has a great demand for western modern style decorative lighting, so it is an important base from the world lighting industry. Introducing the unique design technology of the Italian Fion Lighting Group in the manufacture of modern Italian-style lighting in Zhongshan, where the lighting capital of China is located, Fion entered the living space of Chinese citizens.
FIAM is the first word combination of four English words: Fashion, Idea, Attractive, and Modern. These four English words reflect the product style and market positioning of Fion Lighting.
In June 2005, the Italian Fion Lighting (China) franchise chain was established. It is fully responsible for the promotion of the Fion brand in the Chinese market. It marks Fion Lighting's foothold in China and is committed to providing professional solutions for China's home lighting.
Nowadays, in many Fion storees, people can see the phrase “passionate and fascinating, and the charm is infiniteâ€. The brand connotation is that Fion can bring passion and increase charm to people's lives, thus giving lighting and decorative products. New cultural values.
Masterpiece of Italian design
At the 2007 Shanghai International Automobile Industry Exhibition, the perfect interpretation of Fiat Auto left a deep impression on thousands of domestic and foreign visitors. The Fiat leader pointed out that style and design are now and have always been part of the genes of our car; cooperation with Italian design companies is of great significance to Fiat, because cars are also the product of design, especially in the future. In a coincidence, Fion also attaches great importance to cooperation with Italian design companies, and even hires Italian top designers to design lighting for Fion. Industrial design has been integrated into Fion's product genetic system.
Fion's request to Italian designers is not only to play the unique style of Italian design, but also to combine the characteristics of the Chinese market. Before designing lighting, Italian designers must study the relevant information of Chinese real estate, understand the feng shui habits of Chinese people, analyze the favorite colors of Chinese people aged 18-50 in the past three years, and combine Italian with this information. The design and individual tastes are optimized for the lighting in the plan. Fion stressed that personalized design is necessary, but it must be a personalized style that mass consumers like, otherwise they will not stand the market test.
Through the unique design, Fiat Auto became a “trend leader with personality, vitality and attractivenessâ€, and Fion Lighting also formed this brand style. Fion is also preparing to establish an ORDF alliance with advanced counterparts at home and abroad to study and improve the design level of lighting and lighting applications.
Italian lighting is famous for its industrial design. This is unparalleled in China's lighting industry. From the Milan International Lighting Fair in 2007, we can see the huge gap between the Chinese and Italian lighting industry in industrial design.
Fion is aiming to become the lighting brand of “Best Italian Lighting Design Styleâ€, and strives to promote the upgrading of Chinese lighting design level while it is developing rapidly.
Under the premise of adhering to the Italian design style, Fion's product manufacturing follows the quality principle of “professional, responsibility and safetyâ€. The product line has developed from 60 products in 2005 to 700 products now, forming a family, living room and lobby. One-stop shopping platform for a series of lighting, such as bedroom, kitchen, dining room, bar, leisure area, window, corridor, toilet, corridor, dressing room, office, balcony, study room. Through last year's management upgrade, Fion was able to effectively control such a long product line and market chain.
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