Guangdong Lighting Association Association 15th Anniversary Celebration Series

-- Interview with Gao Yuzhou, the candidate of the most influential leader


"To be a successful boss, 'care for stubbornness' is a must. Some creative ideas, when originally proposed, are often dismissed as unrealistic. If you fail to do so, give up and give up, it will never Success. Of course, the practice is not to listen to the opinions of others, to ignore the objective situation, but to make decisions after careful consideration. Once decided, it is the ruling to go forward, and acting solely on personal preference is dictatorship."
—— Gao Yuzhou (Chairman of Weilai Group)

Gao Yuzhou: Choosing good and stubborn achievements

Founded in 1993, Zhongshan Weilai Lighting Co., Ltd. (hereinafter referred to as “Weilai”) is a large-scale lighting company invested by Hong Kong Weilai Group Co., Ltd. After nearly 15 years of development, it has become the largest manufacturer of outdoor lighting in China. One of them is also a well-known manufacturer of plastic rainbow tubes in China and even in the world.

The company has nearly 3,000 employees and a factory building area of ​​68,000 square meters. It consists of 26 modern factories with network management. It has 15 internationally advanced computer-controlled magic lantern production lines and 86 miniature bulb production lines. The newly-produced LED production line has a capacity of 30 million PCS/month. The main products are LED products, electric light sources, magic lights, holiday lights, lighting accessories, electronic controllers, lamp painting, polymer PVC materials.

Weilai insisted on the route of high quality and fine products from the beginning of the establishment of the factory. The company's FLEXILIGHT export brand, Symphony domestic brand and Weilai brand have become international famous brands of linear decorative lamps. Because of its excellent quality, Weilai became the "Hong Kong Return", "Macau Return", "Sydney Olympics", "Thailand Royal Palace", "Tokyo Chinese Street Project", "Canada Consulate in Hong Kong", "Foshan Qiandeng Lake" Lighting supplier of international and domestic major projects such as Xiangguang Painting.

Weilai’s history of entrepreneurial development is an extraordinary struggle and struggle history. The ups and downs of Weilai may be the most profound experience of Weilai’s founder Gao Yuzhou. This issue is honored to invite the chairman of Weilai Group Gao Yuzhou to share with him. Accumulated years of management and management.


Reporter (hereinafter referred to as the record): Hello Gao! Recently, your trip to Europe with your family was a very enjoyable trip to honor. It is reported that you have won a number of laurels in the United Kingdom and Italy, including the Cavaliers, Honorary Doctors, Earl, members of the Roman Fighters, and national heroes. It is a great congratulation to be appointed as the Commercial Diplomatic Advisor by the President of the World Peace Congress. May I ask Gao Dong to return this time, what do you think?

Chairman Gao Yuzhou (hereinafter referred to as Gao): I am very happy that the trip to Europe has indeed been very fruitful, but I want to make it clear that these honors are not my own. They should belong to all my colleagues and my family. With their full support, I will not achieve the current progress and achievements, and will not receive these honors. In my opinion, honor is a kind of affirmation, an encouragement, and a responsibility. This is true for one person and for a business. We have always provided high quality and high quality products to our customers. It can be said that after years of accumulation and development, Weilai products have established a good brand image in the industry, and have won the titles of “China Famous Brand Products” and “National Inspection-Free Products”. We feel that the honor is hard to come by. My staff will continue to work hard, innovate, and strive to build Weilai products into "world famous brand products" as soon as possible.






Reporter: As the head of Weilai, the mainland industry people can know that you know very little about it, then the upcoming 15th anniversary celebration of the Guangdong Lighting Association and the “Impact Lighting.2007 Lighting” Industry Impact Survey Activity" What do you think? As a candidate for the most influential leader, what is your opinion?

Gao: The reason why the mainland industry knows very little about me is because I have decentralized power as much as possible, so that they can make full use of their talents. Our management and ordinary employees will implement and implement various items very well. Plan, but this does not mean that I don't pay attention to not paying attention to the mainland market. On the contrary, as the head of Weilai, my goal is to hope that Weilai can not only establish its leading position in the industry, but also should be the new era of China. Contribution to the construction and development. With the continuous development of the industry and the deepening of the application, the competition pattern of the mainland industry is undergoing various changes. The industry we are in is also facing major opportunities and challenges. Weilai will also seize the opportunity to usher in a new round of development. .

Guangdong Lighting Electrical Appliances Association, as an industry association, its role in promoting the organization of the industry is very obvious. This time, "Influencing Lighting. 2007 Lighting Industry Impact Investigation Activity", I think this activity is very significant, first of all it focuses on Technical breakthroughs in the field of lighting, exploring the role of leading figures in promoting the industry, and also paying attention to the major contributions of market leaders, structural innovations, institutional innovations, etc., and setting a shining example for the Chinese lighting industry under the current immature market conditions. Encourage the vast number of industry elites to work hard. Through this kind of action, it will help to improve the competitiveness of enterprises and the international competitiveness of China's lighting industry, and promote the leap-forward development of China's lighting industry.

Reporter: It is understood that you do not have your own office in the company. It is quite "alternative" among the managers. How do you manage the company affairs?

Gao: In the company, I not only have no office, no secretary or assistant, but all the official duties are handed over to the right people. I practice the practice of using people without doubt and suspects. The bosses of many companies are so busy that they don't even have time to drink a cup of tea. The reason is that they hold all their powers tightly. It is up to them to decide whether they are small or not. How can they not be busy? And a boss who is busy dealing with small and small things, how can I have time to seriously look at the problems of the company itself? How do you have time to seriously think about the future development of the company?

I believe that the management method of “personal charm and talent” is “not rich for three generations”. To achieve sustainable development, enterprises must rely on “collective wisdom” and have a loyal and motivated talent team because there is no “loyalty”. Employees may do things that hurt the company. If there is no "advanced", the company will be eliminated due to its loss of competitiveness. Many of our employees have developed and become the backbone of the company and the backbone of the industry through training and self-effort. Therefore, Wei Lai is also known as the “Whampoa Military Academy” to train talents.

Reporter: Weilai is involved in the design and production of many important government projects. What is the reason why Weilai products are favored by customers?


High: The key is that Weilai's products are reliable in quality and have a good reputation. From the beginning of the establishment of the factory, Weilai insisted on the route of high quality and fine products, and constantly strengthened quality management and quality control. In our production workshop, the slogan “Inspection Test Persistence, No Problem” is everywhere. I remember that the Hong Kong government was also looking for foreign manufacturers to compare. Later, I found that the real producers of many brands were Wei Lai, so I finally chose us. In the 1997 Hong Kong Reunification Celebration, a 3.5-kilometer Golden Dragon consisting of Weilai FLEXILIGHT products crossed the Kowloon Peninsula to Victoria Harbour, becoming the world's longest Golden Dragon and listed in the Guinness Book of World Records. Since then, Wei Lai has been playing a number of important large-scale projects and has witnessed many exciting classic moments. At the 2008 Beijing Olympics, Weilai products will also welcome guests from all over the world with their own brilliance.

Today, our products account for 1/4 of the country in terms of output and scale. It is one of the largest manufacturers of outdoor lighting in China.

Reporter: I heard that before you founded Weilai, you were a layman in the lighting industry. But now Weilai’s position in the industry is not dare to be underestimated. How did you achieve today’s brilliant achievements?

Gao: I have always done things like this. If you don't do it, you must do it best. When I first got involved in the lighting industry, I really did not feel cold and ridiculed because of lack of experience, but I persisted and overcome the difficulties one after another before I achieved today's results. I believe that to be a successful boss, 'choosing good dedication' is a must. Some creative ideas, when originally proposed, are often dismissed as unrealistic. If they fail to do so, they will give up and give up. Will not succeed. Of course, the practice is not to listen to the opinions of others, to ignore the objective situation, but to make decisions after careful consideration. Once decided, it is the practice to go forward, and it is dictatorship to act solely on personal preference.






Reporter: Weilai stands out from many lighting companies with its outstanding quality. In the face of increasingly fierce market competition, what effective measures does Weilai take to ensure the leading position of the industry?


High: The first is to innovate technology. Innovation is the driving force for sustainable development. The company has always attached great importance to the research and development of new products and new technologies. On the one hand, we have continuously strengthened our independent research and development efforts, and on the one hand, we have actively carried out scientific research cooperation and technical exchanges with relevant institutions. So far, the company has 55 patents such as “invention”, “design” and “utility model”, all of which are in the leading position in the industry. Weilai products have been widely sought after by the market because of its environmental protection, economical and durable, safe and reliable, beautiful and beautiful features, and are highly appreciated by customers. In recent years, we have broken the most stubborn “technical barriers” in the trade war based on the needs of customers in different regions in terms of product temperature, brightness, and energy conservation. In order to adapt to the hot outdoor temperature in the Middle East, Weilai's magic lights can withstand the high temperature of 50 °C, also facing the cold Siberia, North America close to -40 ° C, Weilai's light belt is not afraid. With the hot blowing of energy-saving wind, Weilai replaced the incandescent bulb with LED, which is brighter, but saves 60%.


Second, building a well-known brand is also an important measure. At present, Weilai has become a veritable "Chinese famous brand", but Weilai must be strong and big, must go to the world, and strive to create "world famous brand". Striving for a world famous brand is a difficult task, and it requires a lot of resources to build it for a long time, but we think it is very worthwhile because the brand is too important for the survival and development of the company. The brand represents the image and strength of the company and directly affects the quality and sales of the product. To this end, we have adopted a series of ways to promote brand publicity, one is to increase media propaganda, the second is to continue to participate in major projects or public welfare projects to enhance brand influence, the third is to enter large supermarket chains, and the fourth is to accelerate the pace of entering the international market. .

In addition, Weilai has always adhered to the "customer-oriented" service concept, and maintained close cooperation with customers, opened a 24-hour service hotline, so that customer information received timely and effective feedback, and timely and serious problems given by customers answer. For Weilai, customer satisfaction is a powerful driving force for Weilai's continuous improvement.

I believe that as long as Weilai continues to adhere to the principle of “producing the best quality products, providing the best price and guaranteeing the best customer service”, we adhere to scientific and rigorous production and quality management, attach great importance to technological innovation and actively establish our own brand. Taking a high-standard, high-quality development route will surely occupy a leading position in the industry.

[Gao Yuzhou and Weilai]:

Dr. Gao Yuzhou is the Chairman and Chairman of Hong Kong Weilai Group Co., Ltd. Since its inception in the 1980s, Weilai Group has taken the responsibility of creating world lighting and has taken a leading position in the decorative lighting industry and enjoys a high reputation at home and abroad. Weilai's Hong Kong Weilai, Macau Weilai, American Weilai, Canada Weilai and Zhongshan Weilai Lighting Co., Ltd. (British Weilai will be established in the second half of this year), for a long time, constantly strengthen its own advantages and develop more Broad development space: Committed to product diversification, quality branding, and service word of mouth.



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